The Stellantis automotive group has reorganized its commercial structure in Spain and Portugal with the creation of the Premium Cluster, which encompasses the Alfa Romeo, DS Automobiles and Lancia brands, and the General Brand Sales Department, as reported by the English consortium in a release
As of November 1, Borja Sekulits, current director of DS Automóviles for Spain and Portugal, becomes the new director of the Premium Cluster, reporting to the general director of Stellantis Iberia, Maurizio Zuares.
Within the framework of the commercial reorganization of Stellantis in Spain, the consortium has appointed Pedro Lazarino, current director of Opel in Spain, as the new director of General Brand Sales. Lazarino will be reassigned to Opel by Vincent Lehoucq, who currently serves as Peugeot's Director of Marketing for the Spanish and Portuguese markets.
Pedro Lazarino PF
Also as director of the Alfa Romeo and Lancia brands in Spain and Portugal, Francesco Colonnese will assume new international responsibilities for the Lancia coach.
Vincent Lehoucq PF
After these changes, the manager's restaurant remains in charge of the restaurant of the group's brands in Spain. Thus, Nuno Marqués continued as director of Citroën; Alejandro Noriega, from Fiat Abarth; Paulo Carelli, from Jeep; Joao Mendes, from Peugeot, and Alberto de Aza, in charge of the commercial vehicle business units.
On the other hand, there are other transversal directions to support brands when it comes to meeting their objectives: Customer Experience (Carmen Ballinas), B2B (Jesús Cenalmor), Business Development (Antonio González), Synergies and Transformation (François Leclerq), Uasdos Vehicles (Francisco Miguel), Customer Management Office (Marcos Ortega), Operations in Portugal (Pablo Puey), E-Mobility (Ignacio Román) and Parts and Service (Ángel Luis Sánchez).
