Hispano Suiza has worked with the former students of the 'Istituto Europeo di Design' in Turin (IED) in the implementation of an ambitious creative project linked to the 120th anniversary of the birth of the brand, which will be celebrated in 2024. The students of the last year of the Triennial Course in Transport Design IED Turin, thanks for the knowledge and giving free rein to their imagination, they have faced the challenge of reinterpreting the Hispano Suiza Alfonso XIII and adapting it to the present.
This model, also known as the T45, was designed by Marc Birkigt and marketed between 1911 and 1914. Brand, of course.
His request was clear: he wanted a sporty and agile model. And this two-seater Hispano Suiza met his expectations. Thanks to a well-known in-line four-cylinder engine and 60 CV of power transmitted to the rear streets, it was capable of reaching a maximum speed of 120 km/h.
So that students have some time to explore and design the exterior, interior and user experience of the Alfonso XIII of the future, using the technology and possibilities of the present, as well as their unstoppable imagination.
Francesc Arenas, designer director of Hispano Suiza, has worked intensively with the alumni involved in recent months, advising them, applying his invaluable know-how and his valuable experience in collaboration with the IED in Turin. Once again, Hispano Suiza demonstrates its commitment to the talent of young people, who, through disruptive ideas and projects, shape new concepts, in the same way that Birkigt did in the past, the Swiss engineer who founded the brand together with with Damián Mateu in 1904.
“For us it is a pride to collaborate with the IED of Turin and to be able to offer the necessary tools to its students so that they let their imagination fly. Innovation and taste for design are key in the history, present and future of Hispano Suiza. For me and for the Hispano Suiza team, being able to advise, work with and inspire these new talents has been a stimulating and very enriching experience”, stated Arenas.
“The implementation of the project represents, for the students, the moment to be free to express their creativity and the skills acquired during the technical, instrumental and theoretical ones – declared Michele Albera, Coordinator of the IED Turin Triennial Transportation Design Course. "The collaboration with Hispano Suiza has allowed the students to face the demands of a historic brand, of excellence in the automotive sector, and the needs of an international market, bringing out their personality and passion."
Hispano Suiza is at the forefront of technology and design, as a historical demonstration and most recent line-up with the latest models presented in 2019-2020. The Hispano Suiza Carmen, and the Hispano Suiza Carmen Boulogne are authentic works of art, one hundred percent electric, with dreamlike services and a timeless design that pays homage to the company's history. As the collaboration with the IED in Turin demonstrates, Hispano Suiza continues to work on the vehicles of today and tomorrow.
