Intloko ye-Xiaomi eSpain: "Sisenendlela ende yokuhamba kuluhlu lweprimiyamu"

Itsunami yetekhnoloji. Le yeyona ndlela ibalaseleyo yokuchaza oko uXiaomi akuzuzileyo kwiminyaka nje eli-12 yobukho (emine ukusukela oko yangena eSpain). Ngeli xesha, uphawu luye lwakwazi ukunyuka phezulu kwinqanaba lehlabathi (kwilizwe lethu liyinombolo yokuqala 'kwi-smartphones'), kodwa kungekhona kuphela kwi-telephony yeselula, kodwa nakwiiwotshi ezihlakaniphile kunye nezacholo, izikeyi zombane, iithelevishini. (inombolo yesithathu eSpain) kunye noluhlu olungapheliyo lwamakhulu eemveliso ukusuka kwimithombo yokusela izilwanyana ukuya kwiipilisi, ii-inflators zamatayara, iirobhothi zokupheka, izicoci zevacuum... uluhlu olupheleleyo luya kuthatha amaphepha amaninzi. Umgaqo-nkqubo 'wamaxabiso anyanisekileyo', ofunyenwe ngokucutha umda wengeniso ngokuzithandela, sesinye sezitshixo zempumelelo yakho. Ngoku, ngokuphehlelelwa kweetheminali zayo ezintsha ezisebenza ngokuphezulu, ifem ithatha izikhundla 'kwindawo' yokugqibela yeefowuni eziphathwayo ekusafuneka yoyiswe, leyo yoluhlu lwepremiyamu. Sithethe ngayo yonke le nto noBorja Gómez-Carrillo, umphathi welizwe laseXiaomi eSpain. -Ngaphantsi konyaka odlulileyo, kunye ne-Xiaomi 12 kunye ne-12 Pro, i-firm yayigxile kwigalelo kunye noluhlu oluphakathi. Kwaye ngoku i-12 T kunye ne-12T Pro ziyafika. Anjani amava akho kuluhlu lwepremiyamu? Ngaba ulindelo lufezekisiwe? Kuthi ibe linyathelo elikhulu njengophawu, kuba siye sakwazi ukusungula isixhobo esinje ngeXiaomi 12 Pro kwinqanaba likazwelonke, sibambene ngesandla nabaqhubi, kwaye oko kubonisa ukuba amaqabane ethu azibophelele kwaye ayayithemba iPremium yethu. uluhlu. Akulula ukuthengisa kwicandelo elingaphezulu kwe-€ 1.000, kodwa sele sibeke iintloko zethu ... - Ngaba unokugqiba isigqibo sokuba ukufika kwe-Xiaomi entsha 12 T kunye ne-12 T Pro icinga ukuhlanganiswa kwe-Xiaomi kwi uluhlu oluphezulu lwefowuni ephathwayo? Ewe, iqhinga lika-Xiaomi kukuhlanganisa umdlalo inyathelo ngenyathelo. Kwaye siyifezekisile kwiziphehlelelo ezimbini zokugqibela zosapho lweRedmi Note, esele igqithile kwintengiso yeRedmi yethu. Amanyathelo akhe aphakathi athi kamva asivumele ukuba sidibanise ngakumbi. Ngaloo ndlela, imalunga nokuthetheleleka kwayo ngokusungula izinto ezintsha kunye nokubonelela oko kufunwa ngumxhasi, okanye ukunika into engayifuniyo umxhasi, kunye nokudala nesidingo sayo. Imithwalo enamandla, iiMegapixels ... Kutheni ungakwazi ukuthatha ifoto ye-200MP? Emva koko umsebenzisi uya kuthatha isigqibo sokuba ayisebenzise okanye akayisebenzisi ... kodwa ukuba nenketho, ngokuqinisekileyo, inkulu kunokuba ungenayo. -Zizisa ntoni ezi terminals zimbini? Uthini umyalezo kukhuphiswano? Bazisa izinto ezintsha, ixabiso kunye nokudityaniswa kwe-Xiaomi kuluhlu oluphezulu. Besisoloko sibonisa amandla esinawo njengenkampani iminyaka embalwa ngoku, kunye nendibaniselwano egqibeleleyo phakathi kwe-ecosystem kunye nee-smartphones ezizodwa kwihlabathi liphela. Ngaphezu komyalezo, kukubonakalisa ukutsha, ukuzibophelela kwixabiso (ubungqina boku kukuba kuthi, uLeica uya kubaluleka kuluhlu olulandelayo) kwaye, ngokuqinisekileyo, umnqweno wethu wokuqhubeka ukhula kwintsapho yabalandeli kunye nokuphulaphula. kuyo yonke into esinokuyiphucula njengenkampani ukuqhubeka nokukhokela le marike. Ukuba ufumanisa ukuba uwedwa unento enye ye-12 T Pro entsha, ngaba uya kuba lapho? Ifoto yamva nje. Ii-megapixels ezi-200. -I-Xiaomi ibisoloko inamaxabiso afikelelekayo ngakumbi kunokhuphiswano lwayo, kodwa oko kubonakala ngathi kuphulwe ngezi ziqendu ezintsha zeprimiyamu, ezifikelelayo kwaye zidlule kwi-euro eyi-1.000. Kwenzeke ntoni kwisicwangciso sakho 'soKubeka Amaxabiso anyanisekileyo'? Awuyoyiki impendulo engalunganga evela kubathengi? Kule meko asidlulanga i-euro eyi-1.000. Nangona kunjalo, kwimeko yokwenjenjalo, kuya kuhlala kukho ukuthetheleleka emva kwayo okuya kufuna oko. Oko kukuthi, ukuba sineekhamera eziphambili kakhulu, iintlawulo ezikhawulezayo kunye nezona zilungileyo kwiiprosesa kunye nobunye ubuchwepheshe, kuya kuthethelelwa ukuba isixhobo sinexabiso eliphezulu. Uchungechunge lwangaphambili lwe-Xiaomi 12 luya kuqaliswa kwi-899 ye-euro kunye ne-euro ye-1.099 kwaye, nangona kunjalo, olu chungechunge lwe-T luya kubekwa ngokudibeneyo, kunye namaxabiso e-euro angama-649 kunye ne-849 ye-euro ngokulandelanayo, kunye nabo bonke ubuchwepheshe obufakwe. Masijonge ngapha nangapha, sithelekise ubugcisa, kwaye sizame ukuqinisekisa ukuba iimveliso zethu zihlala zinexabiso elilinganayo. Ngesabelo se-30%, u-Xiaomi, namhlanje, uphawu olukhethiweyo eSpain. Ngaba oko kukwayinyani kuluhlu lweprimiyamu okanye kuselithuba ukuba uxelelwe? Kusesekuseni kuthi, hlala ukhumbula ukuba siyakhula njengophawu kuzo zonke iinkalo. Sisebancinci kakhulu. Inyani yokuba ziinkokeli eSpain kwiminyaka engaphantsi kwe-3 ukusukela oko sangena ... yinto ekufanele ukuba siyifunde, into ekungekho mntu uyifumeneyo ngaphambili kule minyaka ilishumi idlulileyo. Kusekho indlela ende ekufuneka ihanjwe kuluhlu lweprimiyamu, kodwa yinto entle leyo, sihamba inyathelo ngenyathelo, nokufunda nakwabanye kunye nokudibanisa amanqanaba. Mhlawumbi emva kweminyaka eyi-3 akukho mntu wayenokucinga ukuba i-Xiaomi inokuqalisa ikhamera yezilwanyana, kunye noLeica, (kwimeko yethu ye-12S Ultra ene-1-inch sensor). Ngendlela efanayo, akukho mntu wayenokucinga ukuba uXiaomi uza kusungula eyona folda ipheleleyo njengeMix Fold 2… Ndiyakholelwa ukuba le yi-DNA yethu, ukuveliswa kwezinto ezintsha, kunye nesinyathelo ngesinyathelo esenza imbali. Iimodeli zamva nje ze-subsidiary brand ye-Poco nazo ziyamangalisa… Kwaye ndicinga ukuba ezinye, njenge-X5 5G elandelayo, ziphantse zibe ngumda kuluhlu lweprimiyamu. uluhlu oluphakathi, bayakhuphisana ngokwabo? Masikhumbule ukuba i-POCO luphawu olucwangcisiweyo lwe-intanethi, apho sijongana nabaphulaphuli abathile kunye neemfuno ezahlukeneyo. Umxhasi we-POCO ucacile malunga nento ayifunayo, "ungumlandeli" weenkcukacha kunye nexabiso. Yazi ukuba ifuna elona xabiso lihle kakhulu, kunye nobuchwepheshe obuthe ngqo, kuba ngabaphulaphuli abathile, mhlawumbi bagxile kakhulu kumdlalo, mhlawumbi baqhelene nokukhawuleza, soloko "Kukho" kunye neendlela ezintsha zobuchwepheshe. Apha, kwimfazwe ye-Intanethi, kulapho "Amaxabiso anyanisekileyo" adlala indima ebalulekileyo. Kithina, yonke into idibanisa, kwaye isixhobo ngasinye se-POCO esithengiswayo sitheminali esingathengisi ezinye iimpawu. Amava asixelela ukuba "i-POCO Lover" ihlala iphinda-phinda. -Yahluke njani kanye i-POCO kwi-Xiaomi? I-POCO luphawu lwe-intanethi olusulungekileyo, olugxile kubathengi abaneemfuno ezikhethekileyo, abanolwazi kakhulu kwaye besetyenziselwa ukulandela umkhondo kunye nokuthelekisa kwi-Intanethi. I-Xiaomi, kwelakhe icala, luphawu lwethu olunqwenelekayo, olukhoyo kuwo wonke ummandla kunye nawo onke amajelo asemthethweni anoluhlu lweemveliso ezigxile kubayili abaphucukileyo, ukusungula izinto ezintsha kunye nokufota njengelitye lembombo. Isivumelwano sethu samva nje sehlabathi kunye noLeica siya kuphawula ngaphambi nangemva kokuqondwa kophawu kwaye siya kwenza uluntu luve ukuba eyona foto ilungileyo ye-smartphone ayiyo ye-Xiaomi, ngubani owayenokuyicinga nje kwiminyaka emi-3 eyadlulayo? - Ukongeza kwiifowuni eziphathwayo, i-Xiaomi ibonakala ngokuba noluhlu lweereferensi kwiimveliso ezingafaniyo, ukusuka kwi-inflators yamatayara ukuya kwii-rice cookers ... Inyaniso kukuba kunzima ukuhambisana neendaba, kuba ziveliswa ngokuqhubekayo . Ngaba unokundicacisela ukuba eli qhinga liqulathe ntoni? I-brand yethu ye-DNA ayinakuthelekiswa nezinye iinkampani ezikolu shishino, kwaye oku kunento yokwenza ne-ecosystem yethu. Isicwangciso sethu kukuhlalutya ngokuqhubekayo imarike kunye neemfuno zayo ukwenzela ukuba kuphuculwe umzuzu kunye nokusebenza kwiimveliso ezinokwamkelwa okunamandla. Owona mzekelo ubalaseleyo ibiyi-air fryer okanye i-pet feeder kunye neziselo, eziye zatsala umdla omangalisayo ngexesha elifanelekileyo. Ngubani owayenokucinga ukuba abasebenzi beefowuni banokuthengisa i-fryer okanye izinto zokunkcenkceshela izilwanyana? Ewe, siyenzile ukuba yenzeka, yinto ephambili. -Iindaba ezinkulu zokugqibela ibe kukufika koomabonakude bohlobo lwe-Xiaomi. Ibe yintoni impendulo yabathengi? Unganika nawaphi na amanani? Zamkelwe kakuhle kakhulu, kufana noko kwenzekayo ngee-'smartphones'. Kwiminyaka engaphezulu kwe-1 siye sakwazi ukuba yi-brand yesithathu ngenani leentengiso eSpain, kwaye le yinto engakholelekiyo, engazange iphunyezwe ngaphambili ngexesha elifutshane. - Yintoni enokuthi uphawu lube negalelo kwimarike, leyo yeTV, elawulwa ngokucacileyo ngabadlali abambalwa kakhulu? Lithini iqhinga lakho kulo mba? Umbono kukubonelela ngento umthengi ayicelayo, kwaye sinakho ukuchazwa kakuhle kunye namaxabiso anomtsalane. Siphinde sibe ne-Android TV, eyaziwa kakhulu kumthengi, kwaye umahluko kukukwazi ukusebenzisa imiyalelo yezwi kunye neeTV zethu ukulawula zonke izixhobo ze-Xiaomi onazo kwikhaya lakho elihlakaniphile. Sihamba inyathelo ngenyathelo, njengoko senzile ngee-smartphones, imarike yazo ibilawulwa ngabanye abadlali. Kodwa oko akuzange kusithintele ekubeni sibe nguNombolo wesi-1 ngaphantsi kweminyaka emi-3 kwaye, okwangoku, sisebenzela thina ngokugqibeleleyo. Amandla esinawo njengophawu yinto amaqabane ethu athatha ithuba ngayo, kwaye asinika indawo kwiishelufu zabo kuba bayazi ukuba sisiqinisekiso sokuthengisa. Siyinkampani ethobekileyo kwaye konke esikwenzayo kukufunda yonke imihla indlela yokuphucula, kuba kusenendlela ende ekufuneka siyihambile. -Ukungena kwimarike kamabonwakude ngandlel 'ithile kusikhumbuza into eyenziwa nguXiaomi ekuqaleni kwifowuni ephathwayo: Iimpawu ezilungileyo, nangona ngaphandle kokuhamba ngaphezulu, kunye namaxabiso aqhekekileyo. Ucinga ukuba iqhinga liya kusebenza kwakhona? Eyona nto inomdla kukuba, emva nje konyaka wokuthengisa koomabonakude eSpain, sikwazile ukuzibeka njengophawu lwesithathu lwentengiso, kwaye ngelixa sikhona kuphela malunga nama-60% osasazo. Okwangoku, isicwangciso sethu sisebenza ngokugqibeleleyo, kwaye sisebenzisa amandla esinawo njengophawu. Nangona kunjalo, kukho imiba yokuphucula, njengakwii-smartphones, kwaye siya kuqhubeka nokusebenza kuyo imihla ngemihla ukudibanisa. -Basele beneemodeli ezininzi kunye namaxabiso, kodwa ukuqhubeka nokuthelekiswa kweefowuni eziphathwayo ... Xa iithelevishini zokuqala ziya kuba nini ngokwenene phezulu kuluhlu? Sele sinobuchwepheshe be-Qled kunye ne-Oled (nangona kunjalo, khumbula ukuba e-China sinobuchwepheshe obunamandla kakhulu, njengomabonakude wethu ocacileyo), kodwa njengoko sikhula kwaye sidibanisa uluhlu siya kwandisa ikhathalogu yethu. ULWAZI OLUNYE noticia Akukho Google Pixel 7: yile ndlela iifowuni ezintsha zokukhangela ii-noticia No Xiaomi 12T Pro, 'i-smartphone' enekhamera ye-200-megapixel Okokuqala, inyathelo ngenyathelo, njengoko senzile ngee-smartphones, umbono kukudala. ukukhula okunempilo kwaye kwakhona ukufunda kwezinye iibrendi esele zinembali ende kule marike. -Ekugqibeleni, ngaba uXiaomi ukulungele ukungena emarikeni?