INdebe yeHlabathi ka-1970 eMexico yayidlalwa kwaye u-Edson Arantes do Nascimento, uPelé, ngelo xesha owayeyintshatsheli yehlabathi izihlandlo ezibini, wagoba ukuze abophe iibhutsi zakhe. Isenzo esibonakala singenamsebenzi siya kuba yinxalenye yesivumelwano isithixo esasisayine nenkampani yezemidlalo yaseBrazil. Ekupheleni komsebenzi wakhe, owaphumela kumsitho omkhulu wokuba ndlelantle ngo-Okthobha ka-1977 kwiBala Lemidlalo laseGiants eNew York, uPelé wayekwangumdlali obalaseleyo wezentengiso kananjalo engomnye wabadlali abakhulu ekupheleni kwembali. Uthathe umhlala-phantsi kwiminyaka eyi-45 edlulileyo, ukususela ngo-1977, uPelé akazange ayeke ukwenza imali emfanekisweni wakhe kwaye wenza ukuba uhlale phantse ngonaphakade. Njengoko 'uCamisa 10' wayeqhula, owayethetha ngaye kumntu wesithathu, 'U-Edson wayeza kufa ngenye imini, kodwa uPelé akafi'. U-Pelé wawabona amandla omfanekiso wakhe kunye nophawu lwakhe kwasekuqaleni komsebenzi wakhe kunye nolawulo olunengqiqo yorhwebo oluhle kakhulu, ngokungafaniyo nezinye iimbaleki ezinkulu zesizukulwana sakhe. Umhlobo wakhe uManoel dos Santos Garrincha, owayethathwa njengelinye lawona maphiko afanelekileyo embalini, wayechasene, kunye namadoda angamahlwempu, iminyaka engama-49 ubudala, ixhoba le-cirrhosis yesibindi ngenxa yeengxaki zotywala. Umgangatho weendaba eziyeleleneyo Ewe Isiqu semidlalo uMazurka, i-Uruguayan eyanyathela ukumkanikazi waseNgilani kunye neqabane lakhe u-Ángel Luis Menéndez umgangatho Ewe ukuBhala ngamaNani Iklabhu ekhethiweyo yeeNdebe zeHlabathi ezintlanu uSergi Font Kwathi xa isithixo saziva amandla odumo lwakhe Kwathi wahamba nosapho lwakhe ukuya eUnited States ukuya kudlala phakathi kwe1975 kunye ne1977 neqela laseNew York Cosmos, ecaleni kweJamani uFranz Beckenbauer. Ingcaphephe yebhola ekhatywayo yayibaluleke kakhulu ekwandiseni ibhola ekhatywayo eUnited States, ilizwe apho ibhola ekhatywayo idlalwa ngezandla. Kodwa ngelixa uPelé wayefundisa umlingo webhola ekhatywayo, wayefunda ukuthengisa kunye nookumkani beentengiso. Ngoku, iNew York Cosmos iza kulawulwa nguWarner Communications, okwangoku uTime Warner, esinye sezigebenga zolonwabo kwihlabathi. Umnini we-Midas touch, u-Arantes do Nascimento wayenguvulindlela kwinto esiyibiza ngokuba yintengiso yezemidlalo namhlanje, umthambo ovelisa imali eyongezelelweyo elungileyo yezemidlalo kunye nebhola ekhatywayo yezithixo namhlanje, isenzeko esinomfanekiso ohambelana nenqwaba yeempawu kwihlabathi jikelele. Iphephancwadi i'Forbes' lithi, ukuba uPelé ebedlala ibhola ekhatywayo namhlanje, ebeza kufumana malunga ne-223 yezigidi zeerandi ngonyaka kwimirhumo yenkxaso kunye namalungelo emifanekiso. Xa kuthelekiswa nabadlali abane bebhola ekhatywayo abaxabisekileyo emhlabeni, uLionel Messi waseArgentina, uCristiano Ronaldo wasePortugal, uMbappé waseFransi kunye neBrazil Neymar, uPelé uya kuba ngumdlali ohlawulwa kakhulu kwihlabathi. Ihlabathi elidumileyo kwiminyaka eyi-17 yokusekwa, xa liphumelele iNdebe, kubandakanywa nelona nani lidumileyo lamazwe, iqela libonakalise ukubandakanya ukupapashwa, imicimbi kunye notyalo-mali kwimidyarho elungileyo. KwiNdebe yeHlabathi eBrazil ngo-2014, uqikelela ukuba i-brand yakhe, i-Sport 10, iphumelele malunga ne-25 yezigidi zeekhontrakthi kwiikontrakthi, kwaye ekupheleni kwee-Olimpiki zaseRio ngo-2016, elo nani lingafikelela kwi-100 yezigidi zeedola. Ezi yayiziidatha etyhilwe kwi-arhente yeBloomberg ngelo xesha nguPaul Kemsley, owayengumongameli weCosmos kunye ne-CEO ye-Legends 10, i-arhente yaseNew York eyakhiwe nguTerry Byrne-owayesakuba ngumlawuli wemifanekiso kaDavid Beckham-, owathethathethana ngeekhontrakthi zentengiso kunye neelayisensi ze-brand kunye nezixhobo zokuthengisa. iimveliso zeMidlalo 10. “Ibingeyomfihlo into yokuba iNdebe yeHlabathi kunye neMidlalo yeOlimpiki iza kuba seBrazil. Kwaye uPele yiBrazil, utshilo uKemsley. Yasekwa ngo-2009, i-Sport 10 brand yayikhokelwa ngu-American Joe Fraga, usomashishini wayo, ojongene nokulawula umfanekiso kunye namalungelo epropathi yobukrelekrele kaRey Pelé, kwaye ngubani onika ilizwi lokugqibela kwishishini lesithixo. UFraga, igqala lezentengiso eUnited States, usebenze nowayesakuba ngumongameli welizwe lakhe, uBill Clinton, apho wadibana noPelé ngo-2002, kumsitho weCosmos. UPelé ungoyena mnini sabelo uninzi lwe-Sport 10, ecaleni kweqela labatyali-mali bamazwe ngamazwe, kwaye kuquka nomntu odla umhlala-phantsi owenziwe njengomzekelo weProcter & Gamble, iSantander, Vivo, Volkswagen, Emirates, Subway, Coca Cola kunye neewotshi zeHublot. Uhlobo lweewotshi lutyale kufutshane nesiqingatha sesigidi seedola ukuze lukwazi ukuvelisa imodeli yohlelo olulinganiselweyo, kunye nomfanekiso kaPelé ekhwele ibhayisekile ngasemva kwiwotshi, isivumelwano esifana kakhulu naleyo wayenzayo noMbappé, ngexesha. ukuphakama kwawo kube mbombo-ne; Ngokuka-Celebrity Net Worth, iwebhusayithi egxile ekubaleni ixabiso le-asethi yabantu abadumileyo, uPelé wazisa intywenka yemali emalunga ne-100 lezigidi zeedola, phakathi kwezivumelwano zentengiso kunye notyalo-mali lwezindlu oluthe lwenzeka ngesidlo sangokuhlwa asiphumeleleyo kwiminyaka engama-21 njengomdlali webhola ekhatywayo. Kudliwano-ndlebe ne-UOL portal, uFraga ubalisa ngesakhono sikaPelé sokwenza ishishini elilungileyo, kodwa nokuziqalela ngokutsha nokuziqhelanisa namaxesha amatsha. Ngexesha lo bhubhani kukho iingxaki zempilo, isithixo sisexesheni ngetekhnoloji yokugcina ukuhamba kweengxoxo kusetyenziswa iinethiwekhi zentlalo, ukunika udliwanondlebe kunye nokuthatha inxaxheba kwimisitho phantse. "Ukusebenza kunye, kunqabile kakhulu ukuba singafikeleli kwisivumelwano kunye nesicwangciso esaneleyo esilungele yena kunye nethuba abalithathileyo," utshilo uFraga, eqinisekisa kudliwanondlebe ukuba unegunya leKumkani kunye neqela lakhe. usapho ukunika igama lokugqibela kwishishini lakho. NgoJuni, isithixo sasebenzisa isivumelwano kunye neRoots of Fight brand ukuqalisa umgca wempahla kunye ne-sunum, ukunikela inxalenye yeenzuzo kwiPele Foundation. “Kuliwonga ukuwonga nokunxulumana noyena mdlali webhola ekhatywayo ubalaseleyo ngalo lonke ixesha,” utshilo uJesse Katz, umseki kunye ne-CEO yeRoots of Fight, xa wayesungula ingqokelela. Uphawu luvelisa iziqwenga ezinikezelwe kuMuhammad Ali, uBruce Lee, uJackie Robinson kunye nezinye iintsomi zemidlalo kunye nobugcisa bokulwa. Ngaphezu komfanekiso kunye nophawu, uPelé yintsomi, eyenziwe yangunaphakade ngumdlalo wakhe kunye nobomi obuncomekayo.
