TORA
Kukura kwepamusoro, miganho yepamusoro, remangwana remagetsi. Muchidimbu, Cupra ndiyo mhando iyo Seat inoisa tariro yayo yeramangwana, zvese zvekukura uye pundutso. Cupra payakatangwa muna 2018 semhando yemitambo yeSeat, vashoma vangadai vakafungidzira kuti isingasviki kupenya bheti yaizobva pakuva mubatanidzwa wekupa kutsanangura kukura kweaxis yekambani yemotokari iri muMartorell (Barcelona), kufambira mberi kubva ipapo. Iwo manejimendi ekambani anovimbisa kuti hapana kana mhosva inotyisidzira ramangwana reChigaro, zvakapesana, izvo zvavanoita chaizvo ndezvekuona.
Izvi zvakasimbiswa masikati ano nekambani kudunhu rekare reTerramar (Sitges), nhanho yakazvarwa Cupra muna 2018 uye umo nhasi makadhi akachengeterwa kambani kusvika 2025 zvichienda mberi akaratidzwa: matatu matsva emhando uye kukura kwakasimba. mukutengesa kusvika zviuru mazana mashanu 'makombe' anounzwa pagore munguva yepakati, nhamba yaizosvika pedyo nenhoroondo yemotokari mazana mashanu nemakumi mana ezviuru zvakatengeswa neSeat mu pre-denda 500.000.
Nhamba dzinotaura pachadzo. Kana kusvika pari zvino, Cupra yakaunza zviuru mazana maviri ezviuru zvezvikamu uye mutengo wayo wabva pamazana mazana mana nemakumi matatu emamiriyoni emadhora muna 200.000 kusvika panosvika zviuru zviviri nemazana maviri emamiriyoni emadhora muna 430 - "nhamba dziri pamusoro pezvose zvinotarisirwa", vanosimbirira kubva kune manejimendi-, kufambira mberi kwe makore ari kuuya achakurumidza, nekufanotaura kwekubhadharisa kaviri uye kutengesa kwegore rino. "Chinangwa chedu chepakati-kati ndechekuunza mota zviuru mazana mashanu pagore uye kufambisa kuwedzera kwedu kwepasi rose mumisika mitsva, pamwe nekupinda muzvikamu zvitsva," Wayne Griffiths, CEO weSeat and Cupra, akasimbisa masikati ano, pasina kutsanangura 'musanganiswa' wei. Kutengeswa kweSeat uye Cupra modhi inotarisirwa gore iro. Parizvino, iyo femu inosimbirira, kiyi ndeyekuti kune purojekiti yeramangwana uye hwaro hwekudzoreredza hwakaiswa: muchikamu chino chekutanga che2018, muchikamu chekutenda kumicheto yepamusoro yeCupra - brand iyo mota yeSeatha. nokuti vatatu voga voga vakadzoka kuzowana purofiti mushure memakore maviri apfuura mutsvuku.
Ona iyo yakazara gallery (9 mifananidzo)
Kuwedzera kweCupra mumakore achangopfuura kunotsanangurwa nekugamuchirwa kwakanaka mumisika yepasirese - Germany, semuenzaniso-, uye kunyanya nemhando dzakadai seFormentor, iyo yakabudirira crossover SUV iyo ine zviuru zana zvemotokari dzakaunzwa ndiyo inotengeswa zvakanyanya mukusaina. . Izvo zvakare zvinonzwisiswa nekuzvipira kwakajeka kweboka, kuti munguva dzematambudziko - Covid dambudziko, kushomeka kweiyo semiconductors ...- yafunga kuisa pamberi Cupra pamusoro peChigaro nekuda kwekubatsira kwayo kukuru.
Iyo nzira yakanga yatotevedzwa apo panguva iyoyo, muchisarudzo chakakosha, nzira yakarasika iyo yekutanga 100% yemagetsi modhi yekambani yemotokari yeSpanish, iyo Born, yakatengeswa pasi pechiratidzo cheCpira uye kwete Seat, zvichikonzera kunetseka muchikamu che vashandi nezveramangwana rakamirira femu yenhoroondo. Izvo zvichauya mumakore anotevera, zviri pachena, zviri kuenda nenzira imwe chete, sezvakasimbiswa nekambani nhasi pachiitiko chine vanopfuura 600 vashanyi. Remangwana reChigaro rakanyorwa naCupra.
Izvo zvinogumbura zvemhando itsva zvakakosha. Meya akafambira mberi neChipiri ichi - mukuita nevaenzi vanopfuura mazana matanhatu, pakati pavo mutungamiri weGeneralitat, Pere Aragonés, weNavarra, María Chivite, uye gurukota Raquel Sánchez- ndiko kutangwa muna 600 kwevakabhabhatidzwa saCupra Terramar. , inotakurika hybrid sports SUV iyo icharatidza kutanga kweCpira muchikamu chiri kukura zvakanyanya muEurope. Ichagadzirwa muHungary, paAudi's Györ chirimwa. Iyo Terramar inowanikwa neinjini dzinopisa, pamwe nechizvarwa chitsva cheplug-in hybrid propulsion masisitimu inopa anosvika zana emakiromita ekuzvimiririra mune yakachena electric mode, kambani inoshuma. Zvakare muna 2024, iyo Tavascan ichavhurwa, 'coupè' SUV inova yechipiri kambani 100% yemagetsi modhi. Maindasitiri masosi anoti anogona kugadzirwa kuChina.
2025, kukwira kusvetuka
Ose ari maviri Terramar neTavascan achave ekutanga muna 2025, apo Cupra inotarisirwa kusvetuka kekupedzisira muyero nemotokari yemuguta yemagetsi iyo Seat inotungamira kune ese Cupra nemamwe ma brand eboka reVolkswagen. "Iyo Cupra UrbanRebel -zita renguva-ichava chirongwa chikuru chekambani yedu mumakore anotevera, sezvo chiri chinhu chakakosha pakushandurwa kwedu kuve brand yemagetsi yakazara", Griffiths akasimbisa nezvemotokari inodaidzirwa kuenderera mberi kwemaindasitiri uye kuiswa kwemagetsi kwechirimwa cheMartorell. uye iyo budiriro inofamba nechikamu cheMagetsi uye Yakabatana Vehicle, iyo yakakwanisa kusanganisira itsva bhatiri fekitari muSagunto (Valencia).
"UrbanRebel inopfuura cheki cheki yeCupra. Ndiyo modhi inozoita democratize kufamba kwemagetsi emudhorobha. Emotional, sexy, inonakidza kutyaira uye, panguva imwechete, inosvikika, nayo isu ticharatidza kuti mota dzemagetsi hadzifanirwe kufinha. Iyi ichave mota yekupinda kune yedu ramangwana renji ”, Griffiths akadaro panguva yechiitiko.
