Ma hope o ka hoʻopaʻapaʻa e pili ana i ka hoʻopukapuka miliona miliona o Spotify e kākoʻo i ka Barcelona Football Club, i hoʻohewa ʻia e nā mea pena no ka haʻahaʻa kālā i loaʻa iā lākou, ua hōʻike ka paepae i nā ʻikepili like ʻole e hoʻomālamalama i kona waiwai ma ke ʻano he kumu waiwai no ka mele kaiaola.
I ka hoʻomaka ʻana, ua hōʻoia ka hui Suedena ua hōʻike ʻo ia i ka 25% o ka loaʻa kālā o ka honua o ka ʻoihana mele i hoʻopaʻa ʻia, ʻaʻole ia he mea pono wale nō, akā he mea ikaika loa. Wahi a kā lākou ʻikepili, no ka manawa mua i loko o ka makahiki, ʻoi aku ma mua o 50.000 mau mea pena kiʻi i hana ʻoi aku ma mua o 10.000 kālā (9.000 euros), a aia hoʻi he tausani i hoʻonui i ʻoi aku ma mua o hoʻokahi miliona mau kālā me Spotify (900.000 euros).
Akā ʻo ka mea e kū nei i kāna ʻōlelo ʻana aia he 130 mau mea pena i lilo i miliona me kēia ʻōnaehana streaming i hoʻokahi makahiki wale nō, ua loaʻa iā ʻoe he ʻelima miliona kālā (4,54 miliona euros) i 2021.
ʻO ka mea nāna i hoʻokumu i ka paepae, ʻo Daniel Ek, e hōʻoiaʻiʻo ana "ua pālua ka helu o nā mea pena e hele i nā paepae kālā āpau ma Spotify (no ka laʻana, $10.000, $100.000, $1 miliona a me $5 miliona) ua pālua ʻia me ʻoe e ulu i nā makahiki ʻelima i hala. Hāʻawi ʻo Spotify i nā ʻikepili e pili ana i kēlā mau paepae:
Loaʻa nā mea pena ma waena o $10.000 a me $49.999: $36.100
Loaʻa nā mea pena ma waena o $50.000 a me $99.999: $7.000
Loaʻa nā mea pena ma waena o $100.000 a me $499.999: $7.330
Loaʻa nā mea pena ma waena o $500.000 a me $999.999: $1.130
Loaʻa nā mea pena ma waena o $1.000.000 a me $1.999.999: $590
Nā mea hana kiʻi i loaʻa ma waena o 2.000.000 a me 4.999.999: 320
Nā mea hana kiʻi i loaʻa ma waena o 5 miliona a ʻoi aku: 130
ʻAʻole like nā moʻolelo no nā mea pena, akā naʻe, ʻo ka mea hoʻokani pila i loaʻa $ 10.000 ma Spotify royalties e loaʻa ma kahi o $2.000 (a laila pono e puʻunaue ʻia i waena o nā lālā, inā mākou e kamaʻilio e pili ana i nā hui) ma hope o kāna lepili moʻolelo a me kā lākou. loaʻa i ka poʻe hoʻopuka kā lākou ʻāpana, ke kūʻokoʻa loa kēlā mea pena. Wahi a Ek, ua loaʻa i nā mea hoʻopuka ma mua o $ 1.000 biliona mai Spotify no kēlā me kēia makahiki, a ʻo nā mea hana kiʻi i hoʻopuka ma mua o $ 10.000 mai Spotify, 28% i paʻi ʻia iā lākou iho. "E like me ka honua hyper-competitive o nā kiʻiʻoniʻoni a i ʻole nā haʻuki, paʻakikī ke hana i ke mele. Ua maopopo iaʻu, "wahi a ka CEO o ka hui Swedish. "Akā ʻo nā helu a mākou e hōʻike nei e hoʻomaikaʻi ana ʻo Spotify i ka ʻoihana mele o ka wā i hala, a ʻoi aku ka nui o nā mea pena kiʻi e kū i waho i ka makahiki o ke kahe ʻana."
ʻO ka mea hoʻolohe nui loa i ka mea pena ma Spotify i ka makahiki i hala ʻo Bad Bunny, me ka ʻoi aku o 9.100 biliona mea hoʻolohe. Ma ke kūlana ʻelua, ʻo ka mea mele a me ka mea haku mele ʻo Taylor Swift; ma ke kolu o ka wahi, no ka manawa mua i ka papa helu, ka hui o South Korea BTS; ma kahi ʻehā, ʻo ka mea rapper Drake, a ma ke kūlana ʻelima, ʻo Justin Bieber. I ka helu ʻana o nā mele i hoʻolohe nui ʻia i ka makahiki 2021, ʻo ka mea pāʻani ʻia ʻo 'Drivers license', na Olivia Rodrigo, e hōʻiliʻili ana ma mua o 1.100 miliona mau mea hoʻolohe, ukali ʻia e 'MONTERO (Call Me By Your Name)', na Lil Nas X, a me 'STAY', na The Kid LAROI me Justin Bieber. ʻO ka hā o ka hoʻolohe nui ʻana i nā mele o ka makahiki ʻo ia kekahi na Olivia Rodrigo, 'Good 4 u', a ua pani ʻia ka 'top 5' e 'Levitating', na Dua Lipa me DaBaby.
Mai kona hoʻokumu ʻia ʻana ma 2006, ua uku ʻo Spotify ma mua o 30.000 miliona kālā (27.800 miliona euros) no nā mele mai nā wahi a puni o ka honua.
