I-tsunami yezobuchwepheshe. Leyo yindlela engcono kakhulu yokuchaza lokho uXiaomi akuzuzile eminyakeni eyi-12 nje edlule (emine selokhu yangena eSpain). Ngalesi sikhathi, umkhiqizo ukwazile ukukhuphukela phezulu ezingeni lomhlaba (ezweni lakithi bangowokuqala 'kuma-smartphones'), kodwa hhayi kuphela ngocingo lweselula, kodwa nakumawashi namasongo ahlakaniphile, iziketi zikagesi, amathelevishini. (inombolo yesithathu eSpain) kanye nohlu olungapheli lwamakhulu emikhiqizo esukela emithonjeni yokuphuza izilwane ezifuywayo kuye kumaphilisi, ama-inflators amathayi, amarobhothi okupheka, abahlanzi be-vacuum... uhlu oluphelele luzothatha amakhasi ambalwa. Inqubomgomo 'yamanani aqotho', etholwe ngokunqamula umkhawulo wakho wenzuzo ngokuzithandela, ingenye yezihluthulelo zempumelelo yakho. Manje, ngokwethulwa kwamatheminali ayo asebenza kahle kakhulu, inkampani ithatha isikhundla 'kwindawo' yokugcina yocingo lweselula okusamele inqotshwe, leyo yebanga leprimiyamu. Sikhulume ngakho konke lokhu no-Borja Gómez-Carrillo, umphathi wezwe le-Xiaomi Spain. - Ngaphansi konyaka odlule, nge-Xiaomi 12 kanye ne-12 Pro, inkampani yayigxile ekufakweni nasekuhlukaniseni okuphakathi. Futhi manje kufika i-12 T ne-12T Pro. Unjani umuzwa wakho ebangeni leprimiyamu? Ingabe okulindelekile kuyafinyelelwa? Kithina kube yisinyathelo esihle njengomkhiqizo, njengoba sikwazile ukwethula idivayisi efana ne-Xiaomi 12 Pro ezingeni likazwelonke, ngisho nokubambana ngezandla nabaqhubi, futhi lokho kubonisa ukuthi ozakwethu bazinikele futhi bayayethemba i-Premium yethu. ububanzi. Akulula ukuthengisa engxenyeni engaphezu kwe-€ 1.000, kodwa sesivele sifake amakhanda ethu... - Unganquma yini ukuthi ukufika kwe-Xiaomi 12 T ne-12 T Pro entsha kusikisela ukuhlanganiswa kwe-Xiaomi Ibanga eliphakeme kakhulu leselula? Ngempela, isu le-Xiaomi ukuhlanganisa umdlalo isinyathelo ngesinyathelo. Futhi sikuzuzile ekusungulweni okubili kokugcina komndeni wakwaRedmi Note, osekuvele kudlule ukuthengiswa kweRedmi yethu. Izinyathelo zakhe ezimaphakathi ezisivumela kamuva ukuthi sihlanganise ngokuqhubekayo. Ngakho-ke, imayelana nokulungisiswa kwayo ngokusungula izinto ezintsha kanye nokunikeza lokho iklayenti elikufunayo, noma ukunikeza lokho iklayenti elingakufuni, ngisho nokudala isidingo sakho. Imithwalo enamandla, Amamegaphikiseli... Kungani ungakwazi ukuthatha isithombe esingu-200MP? Khona-ke umsebenzisi uzonquma ukuthi uyayisebenzisa noma cha... kodwa ukuba nenketho, yebo, kukhulu kunokungabi nayo. – Lawa matheminali amabili amasha aletha ini? Uthini umlayezo emncintiswaneni? Baletha emisha, inani kanye nokuhlanganiswa kwe-Xiaomi kumabanga aphezulu kakhulu. Besilokhu sibonisa amakhono esinawo njengenkampani iminyaka embalwa manje, ngenhlanganisela ephelele phakathi kwe-ecosystem nama-smartphones ayingqayizivele emhlabeni wonke. Ngaphezu komlayezo, kuwukubonakaliswa kokuqamba, ukuzibophezela ekubaluleni (ubufakazi balokhu ukuthi kithi, uLeica uzobalulekile ochungechungeni olulandelayo) futhi, vele, isifiso sethu sokuqhubeka nokukhula emndenini wabalandeli nokulalela. kukho konke esingakuthuthukisa njengenkampani ukuze siqhubeke nokuhola le makethe. - Uma uthola ukuthi uwedwa unesici esisodwa se-12 T Pro entsha, uzoba lapho? Okwakamuva kwezithombe. Ama-megapixel angama-200. - I-Xiaomi ibilokhu inezintengo ezingabizi kakhulu kunomncintiswano wayo, kodwa lokho kubonakala sengathi kwephukile nalezi zindawo ezintsha ze-premium, ezifinyelela futhi zedlule ama-euro ayi-1.000. Kwenzekeni ngecebo lakho 'lentengo eqotho'? Awukwesabi ukusabela okungekuhle okuvela kubathengi? Kulokhu asidlulanga ama-euro ayi-1.000. Noma kunjalo, uma kwenzeka lokho, kuyohlale kunesizathu ngemuva kwayo esizoyidinga. Okusho ukuthi, uma sinamakhamera athuthuke kakhulu, amashaji ashesha kakhulu futhi angcono kakhulu kumaprosesa nobunye ubuchwepheshe, kuzovunyelwa ukuthi idivayisi inenani eliphakeme. Uchungechunge lwangaphambilini lwe-Xiaomi 12 luzokwethulwa ngama-euro angama-899 kanye nama-euro ayi-1.099 futhi, nokho, lolu chungechunge lwe-T luzobekwa ngokuhlanganyela kakhulu, ngamanani angama-euro angama-649 nama-euro angama-849 ngokulandelana, nabo bonke ubuchwepheshe buhlanganisiwe. Masiqalaze, siqhathanise ubuchwepheshe, futhi sizame ukuqinisekisa ukuthi imikhiqizo yethu ihlala inenani elilinganayo. - Ngesabelo esingu-30%, i-Xiaomi, namuhla, iwuphawu olukhethwayo eSpain. Ingabe lokho kuyiqiniso futhi ebangeni leprimiyamu noma kusesekuseni kakhulu ukuthi ungasho? Kusesekuseni kithina, khumbula ukuthi siyakhula njengophawu kukho konke. Sisebancane kakhulu. Iqiniso lokuba ngabaholi eSpain esikhathini esingaphansi kweminyaka engu-3 kusukela sangena... kuyinto okufanele siyifunde, into okungekho muntu owayeyizuzile ngaphambili kule minyaka eyishumi edlule. Kusenendlela ende okufanele ihanjwe ebangeni leprimiyamu, kodwa lokho kuyinto enhle, sihamba isinyathelo ngesinyathelo, ngisho nokufunda kwabanye futhi sihlanganise izigaba. Cishe ngemva kweminyaka engu-3 akekho owayengacabanga ukuthi i-Xiaomi ingakwazi ukwethula ikhamera enobulwane kakhulu, kanye noLeica, (uma kwenzeka i-12S Ultra yethu enenzwa engu-1 intshi). Ngendlela efanayo, akekho obengacabanga ukuthi i-Xiaomi izokwethula ukugoqeka okuphelele kakhulu njenge-Mix Fold 2… njengoba nje kungekho noyedwa obengacabanga ukuthi i-Xiaomi izokwethula izimoto zikagesi. Ngikholwa ukuthi lena i-DNA yethu, ukuqamba okusha, futhi isinyathelo ngesinyathelo senza umlando. – Izinhlobo zakamuva zenkampani engaphansi kwayo i-Poco nazo bezilokhu zimangaze… Futhi ngicabanga ukuthi ezinye, njenge-X5 5G elandelayo, zicishe zibe umngcele we-premium range. ibanga eliphakathi, ingabe bayaqhudelana nabo? Masikhumbule ukuthi i-POCO iwuphawu oluku-inthanethi olunecebo, esikhuluma ngalo nezithameli ezithile kanye nezidingo ezahlukene. Iklayenti le-POCO licace bha ngalokho elikufunayo, "liyi-tracker" yokucaciswa kanye nentengo. Yazi lokho kufuna okungcono kakhulu ngentengo engcono kakhulu, kanye nobuchwepheshe obucacile, ngoba izethameli ezicaciswe kakhulu, mhlawumbe ezigxile kakhulu emdlalweni, mhlawumbe ezijwayele ukushesha, zihlala "Zivuliwe" ngamathrendi amasha ezobuchwepheshe. Lapha, empini ye-inthanethi, yilapho "Intengo Eqotho" yethu idlala indima ebalulekile. Kithina, yonke into iyahlangana, futhi idivayisi ngayinye ye-POCO ethengiswayo iyitheminali engathengiswa ngamanye amabhrendi. Okuhlangenwe nakho kusitshela ukuthi "Isithandwa se-POCO" sihlala siziphinda. - Ihluke kanjani ngempela i-POCO ku-Xiaomi? I-POCO wuphawu oluku-inthanethi kuphela, olugxile kumakhasimende anezidingo eziqondile, ezinolwazi kakhulu futhi ezijwayele ukulandelela nokuqhathanisa ku-inthanethi. I-Xiaomi, ngakolunye uhlangothi, iwuphawu lwethu olufisayo, olukhona kuyo yonke indawo kanye nazo zonke iziteshi ezisemthethweni ezinohlu lwemikhiqizo egxile kubaklami abasezingeni eliphezulu, ukuqamba izinto ezintsha kanye nokuthwebula izithombe njengesisekelo. Isivumelwano sethu sakamuva somhlaba wonke noLeica sizomaka ngaphambi nangemuva mayelana nokuqashelwa komkhiqizo futhi sizokwenza umphakathi uzwe ukuthi ukuthwebula okuhle kakhulu kwe-smartphone akukona okwe-Xiaomi, ubani obengacabanga ngakho eminyakeni emi-3 edlule? – Ngaphezu komakhalekhukhwini, i-Xiaomi ibonakala ngokuba nochungechunge lwezinkomba emikhiqizweni ehluke kakhulu, kusukela kuma-inflators amathayi kuya kubapheki belayisi… Iqiniso liwukuthi kunzima ukuhambisana nezindaba, ngoba ikhiqizwa ngokuqhubekayo . Ungakwazi ukungichazela ukuthi leli su liquketheni? I-DNA yomkhiqizo wethu ayinakuqhathaniswa nezinye izinkampani embonini, futhi lokhu kuhlobene kakhulu ne-ecosystem yethu. Isu lethu wukuhlaziya ngokuqhubekayo imakethe kanye nezidingo zayo ukuze sithuthukise isikhathi futhi sisebenze emikhiqizweni enokwamukelwa okuqinile. Isibonelo esihle kakhulu kube i-air fryer noma abaphakeli bezilwane ezifuywayo nabaphuzayo, okuye kwaba nokudonsa okumangalisayo ngesikhathi esifanele. Ubani obengacabanga ukuthi abasebenza ngocingo bangathengisa i-fryer noma amanzi ezilwane ezifuywayo? Hhayi-ke, sikwenze kwaba nokwenzeka, kuyinto ebabazekayo. - Izindaba zokugcina ezinkulu kube ukufika kwamathelevishini ohlobo lwe-Xiaomi. Ibe yini impendulo evela kubathengi? Ungakwazi ukunikeza izibalo? Zamukelwe kahle kakhulu, kufana nokwenzeka 'ngama-smartphone'. Esikhathini esingaphezu konyaka ongu-1 sikwazile ukuba wuhlobo lwesithathu ngenani lokuthengisa eSpain, futhi lokhu kuyinto engakholeki, eyayingakaze izuzwe ngaphambili esikhathini esifushane kangaka. - Yini uhlobo olungafaka isandla emakethe, leyo ye-TV, elawulwa ngokusobala abadlali abambalwa kakhulu? Lithini isu lakho mayelana nalokhu? Umqondo uwukunikeza lokho ikhasimende elikucelayo, futhi sinamandla okucaciswa okuhle ngamanani akhangayo. Siphinde sibe ne-Android TV, ejwayeleke kakhulu kumthengi, futhi umehluko uwukukwazi ukusebenzisa imiyalo yezwi nama-TV ethu ukuze uphathe wonke amadivayisi we-Xiaomi onawo ekhaya lakho elihlakaniphile. Sihamba igxathu negxathu, njengoba senzile ngama-smartphone, imakethe yawo nayo ibibuswa ngabanye abadlali. Kodwa lokho akuzange kusivimbele ekubeni nguNombolo 1 esikhathini esingaphansi kweminyaka emi-3 futhi, okwamanje, kusisebenzela ngokuphelele. Amandla esinawo njengomkhiqizo yinto ozakwethu abasizakala ngayo, futhi basinika indawo emashalofini abo ngoba bayazi ukuthi siyisiqinisekiso sokuthengisa. Siyinkampani ezithobile futhi esikwenzayo ukufunda nsuku zonke ukuthi singathuthuka kanjani, njengoba kusenendlela ende okufanele siyihambe. - Ukungena emakethe yethelevishini ngandlela thize kusikhumbuza lokho u-Xiaomi akwenza ekuqaleni ngocingo lweselula: Ukucaciswa okuhle, nakuba ngaphandle kokweqa, namanani aphansi. Ucabanga ukuthi iqhinga lizophinde lisebenze? Into exakayo ukuthi, ngemuva nje konyaka wokumaketha amathelevishini e-Spain, sikwazile ukuzibeka njengophawu lwesithathu lokuthengisa, nokuthi ngenkathi sikhona cishe ku-60% wokusabalalisa. Okwamanje, isu lethu lisebenza kahle, futhi sisebenzisa amandla esinawo njengomkhiqizo. Noma kunjalo, kunezici okufanele zithuthukiswe, njengakuma-smartphones, futhi sizoqhubeka nokusebenza kukho usuku nosuku ukuze sihlanganise. -Sebevele banamamodeli amaningi namanani, kodwa ukuqhubeka nokuqhathanisa omakhalekhukhwini ... Ngabe amathelevishini okuqala azoba nini ngempela phezulu kwebanga? Sesinabo kakade ubuchwepheshe be-Qled kanye ne-Oled (noma kunjalo, khumbula ukuthi e-China sinobuchwepheshe obunamandla kakhulu, njengomabonakude wethu osobala), kodwa njengoba sikhula futhi sihlanganisa ububanzi sizonweba ikhathalogi yethu. ULWAZI OLUNINGI noticia Ayikho i-Google Pixel 7: nansi indlela amafoni amasha enjini yokusesha aziwa ngayo No Xiaomi 12T Pro, 'i-smartphone' enekhamera engu-200-megapixel Okokuqala, isinyathelo ngesinyathelo, njengoba senzile ngama-smartphones, umqondo uwukudala ukukhula okunempilo futhi ufunde nakwamanye amabhrendi asevele anomlando omude kule makethe. - Ekugcineni, ingabe i-Xiaomi ikulungele ukungena emakethe?
