Ukuthuthukisa umkhiqizo ku-inthanethi kuhilela okungaphezu nje kokuthumela izikhangiso ezinkundleni zokuxhumana. Eqinisweni, kungcono ukuqasha i-ejensi ye-SEO ukuze uthole ukuqashelwa okukhulu. Lo muntu uzobe ephethe ukuhlaziya, ukuphatha nokuhlela wonke amasu okumisa injini yokusesha. Ngale ndlela, ngaso sonke isikhathi uma othile esesha ku-Google, umkhiqizo uzovela emakhasini okuqala ngokuphilayo.
Kusho ukuthini nge-SEO agency?
Una i-ejensi ye-seo yinkampani ene ochwepheshe abangochwepheshe endaweni yokukhangisa nokuhlaziya ethuthukisa ngaphakathi nangaphandle ingosi ethile yewebhu ukuze ibekwe kunoma yiziphi izinjini zokusesha. Lezi zifinyezo zisho Search injini, noma ukulungiselelwa kwezinjini zokusesha.
Kungakhathaliseki ukuthi kunjalo Google, Bing noma Yahoo isebenza ukwenza okuthunyelwe kuwebhu kubonakale. Isibonelo, uma i-ejensi iqashwe inkampani ka-ayisikhilimu, kufanele iqinisekise ukuthi uma umsebenzisi efuna "ukuthenga kuphi u-ayisikhilimu", ivela phakathi kwemiphumela yokuqala.
Ukwenza ngcono kuhilela ukusebenzisa amasu ahlukahlukene, njengokusebenzisa amagama angukhiye, amafomethi wokuqukethwe ahlukahlukene, umklamo osabelayo weselula, ukudala imephu yesayithi enhle kanye nesakhiwo sokuxhumanisa, phakathi kokunye. Konke lokhu kulekelelwa imikhankaso ehlukahlukene ehloselwe ukukhulisa izici ezimbili ezibalulekile: ukuhambisana negunya lesayithi ku-inthanethi.
Kungani kufanele kuqashwe i-ejensi ye-SEO?
Isizathu esiyinhloko sokuqasha i-ejensi ye-SEO ukuthi kuphela abaneqembu lochwepheshe nochwepheshe kuzo zonke izindawo ze-SEO, ingasaphathwa isipiliyoni kumasu angcono kakhulu edijithali afana Ukulungiselelwa kwe-WPO. Kudinga ukuzijwayeza, ukutadisha kanye nomthamo othile wokuzwisisa ukuwahlela kalula njengamanethiwekhi omphakathi.
Ngakolunye uhlangothi, bangakwazi ukwandisa inani lokutshalwa kwezimali ngokuhamba kwesikhathi. Isibonelo, ukuma okuhle kwe-organic kungaheha futhi kwandise umthamo wokuvakasha iminyaka. Ungaphinda uqinisekise ukuthi yonke imizamo iqondiswe kuzithameli ezifanele ezizimisele ukusebenzelana nomkhiqizo futhi zithenge.
Bangakwazi chaza i-algorithm futhi uqonde ukuthi irobhothi lenjini yokusesha "lifunda" kanjani ukuze limise iwebhusayithi.
Yenzani i-SEO agency?
- Ukudala ngokuhlanganyela neklayenti lombiko we-SEO: Ukuxhumana kubalulekile empumelelweni yobudlelwano phakathi kweklayenti ne-ejensi ye-SEO. Ngakho-ke, isinyathelo sokuqala sihlale phansi ndawonye futhi sakhe idokhumenti echaza izinhloso okufanele zifezwe, imikhiqizo noma izinsizakalo okufanele zithuthukiswe nezinye izindaba.
- Ukuhlolwa kwe-SEO: Ezikhathini eziningi, umkhiqizo usuvele unewebhusayithi yawo noma okunye okuqukethwe ku-inthanethi, ngakho-ke isinyathelo sokuqala ukuhlola ukuthi umi kuphi mayelana nokuma nokuthi yiziphi izikhala okudingeka zigcwaliswe..
- Isu lokubeka endaweni kufanele lenziwe: Kulokhu kufanele uqoqe imininingwane eyanele futhi ngalolo lwazi i-ejensi ye-SEO izokwenza umsebenzi wayo wokunquma ukuthi yiziphi izenzo okufanele zenziwe. Kumele kukhunjulwe ukuthi umphumela we-SEO awubonakali kusukela kolunye usuku kuye kolandelayo, wenziwa ngokuqhubekayo ngokwenza imisebenzi yokulungisa.
- Isilinganiso nokuxhumana: Imiphumela izorekhodwa embikweni i-ejensi ye-SEO izobe isiwuthumela eklayentini, ngemva kwalokho izinhlangothi zombili kufanele zivumelane ngezinyathelo ezilandelayo.
Ungakhetha kanjani i-ejensi ye-SEO?
I-ejensi enhle yokubeka iwebhu kufanele inikeze lezi zinsizakalo:
- Ukucaca: Akunandaba ukuthi amasu okumisa ayinkimbinkimbi kangakanani, i-ejensi ye-SEO iphoqelekile ukuthi ibe ne-didactic ngangokunokwenzeka ngeklayenti. Ngale ndlela, kufanele uqinisekise ukuthi iklayenti liyakuqonda okwenziwayo.
- Amasevisi abalulekile: zonke izici ezingenzeka kufanele zifakwe ukuze usizo lungabi nazihibe futhi luphelele.
- Ukuxhumana ngoketshezi: iklayenti kufanele lazi, ngaso sonke isikhathi, ngalokho i-ejensi ekwenzayo.
- Personalización: Wonke amaklayenti anezimo nezidingo ezahlukene, ngakho-ke ngokusekelwe kulokho, uhlelo oluthile lomsebenzi kufanele lwenziwe olusebenza ngempumelelo futhi oluhlangabezana nokulindelwe yikhasimende. Ngamanye amazwi, uhlelo oluhle lomsebenzi luzohlala luqondene nawe.
