Phaka sekuphenduke umkhuba emasontweni adlule. Futhi hhayi ukusebenza kahle kwezinkonzo ze ezokuthutha kanye nephasela eyasungulwa eminyakeni emihlanu edlule eDubai. Le nkampani ingene esweni lesiphepho ngenxa yezikhalazo eziningi ezivela kubasebenzisi abaningi mayelana nokubambezeleka noma ukulahleka kwamaphasela abo. Izinsolo eziningi zibonakala enkundleni yezokuxhumana i-Twitter, lapho sekuqubuke khona izinsolo zomkhonyovu oxhumene noPack.
Kodwa yini i-Pack futhi yiziphi izinsizakalo zayo?
Ukungena kumongo kancane futhi uqonde ukuthi kwenzekani, into yokuqala okufanele uyazi ukuthi yinkampani eyakhiwe onjiniyela bamazwe ngamazwe ukuhlinzeka ngezinsizakalo zokuthutha kanye namaphasela. Ngokolwazi olunikezwe iwebhusayithi yayo esemthethweni, i-Paack yadalelwa ukuthi "inikeze inani elingeziwe ekuthengisweni kwe-inthanethi" okuvame kakhulu namuhla.
Eqinisweni, kuhle kakhulu Amazon y Inkantolo YamaNgisi bacele izinsizakalo zabo, phakathi kwemifelandawonye yamasu okuthi, ngokwemibuzo eyenziwe ngabasebenzisi, kungabeka engcupheni idumela elihle elizuzwe yizo zombili izitolo ezibonakalayo, ngemva kweminyaka eminingi yomsebenzi ongaphazamiseki.
Njengamanje, uPaack uzinze e-Barcelona, lapho ekwazile khona ukwakha iqembu labasebenzi abantu abangaphezu kwe-200. Iphuzu liwukuthi phakathi kwezikhalazo ezigqame kakhulu e-Twiiter, akukho nesisodwa kuzo esiphendula izingcingo ezenziwe ukucela ulwazi olucacile mayelana nokuthi akuphi amaphakheji athunyelwe ukuthi "angalokothi afinyelele lapho aya khona."
Kungani i-Paack yethulwa njengenketho engaphezu kweyamukelekile?
Njenganoma iyiphi inkampani namuhla, i-Paack iphinde yakha ikhasi le-inthanethi elisemthethweni lapho libonisa khona ulwazi olubalulekile mayelana nezinsizakalo zayo. Impela, inhloso yakho bekuwukuzenza waziwe nokuheha amakhasimende amaningi. Phakathi kwedatha ebaluleke kakhulu kuwebhusayithi yakho, singathola isigaba esichaza ukuthi kungani kuyinketho enhle.
- Isiphakamiso senani: Iqinisekisa ukudiliva okulandela amapharamitha athile, okuhlanganisa inketho yokuhlela ukuze amaklayenti ayo azi ukuthi ukuphi ukuthunyelwa kwawo.
- Inkundla yezobuchwepheshe: Inkundla ye-Paack idalwe ngamasistimu athuthuke kakhulu, ukuze kuqinisekiswe ukuzizwisa okukhulu.
- Umuzwa wokulethwa: Ngokusho kwengosi yayo, umthamo wayo wokulethwa "unesilinganiso esingcono kakhulu" ngamakhasimende, kanye neso I-Google TrustPilot.
- Inethiwekhi yezokuthutha siqu: Inkampani ithi ilawula inethiwekhi yayo yokusabalalisa. Kodwa akusikho konke, ngoba futhi kuqinisekisa ukuthi ochwepheshe abatholakalayo ekuqhubeni izinto zokuthutha banezinga eliphezulu lolwazi.
- Ukufakwa kuzwelonke naseYurophu: Baphinde babike ukuthi bayatholakala ngemuva nje kwalokho Amadolobha angama-60 avela emazweni ama-4. Ukwengeza, abonisa ukuthi asendleleni yokwanda nokukhula.
Izikhalazo zisaqhubeka
Noma iwebhusayithi yabo ikhuluma ngezinzuzo ongazithola ngokuqasha u-Paack, abasebenzisi behlise ukufutheka kwabo ku-Twitter futhi ukuphawula okungekuhle "ngesevisi embi" sekuvela kaningi.
Ithoni esetshenziswa abasebenzisi ikhombisa ukungeneliseki kwabo, bethi emilayezweni eminingi eshicilelwe bebeyizisulu zomkhonyovu. Uma sihlanganisa futhi sihlaziya ama-tweets, singagqamisa lokhu okulandelayo:
- Ngokusobala uPaack ukushilo izikhathi ezimbalwa lokho abakwazanga ukuletha amaphasela athile njengoba engekho umuntu ophethe ekhaya ongawamukela. Kodwa abasebenzisi abafanayo bayaluphika ulwazi, bethi ngesikhathi sokulethwa okuqoshwe nguPaack bekukhona abantu endaweni yokwamukela abantu.
- Abasebenzisi baveze ukuthi ngenxa yokubambezeleka okuhlala njalo, bazamile bahluleka ukusungula ukuxhumana nenkampani yemikhumbi. Bakuqinisekisile lokho akekho ohambela ama-imeyili futhi ngengxoxo abazitholi izimpendulo abazidingayo.
- Phakathi kwezikhalazo eziku-Twitter, sithole ukuthi abantu abambalwa benze ama-oda amaningana ezitolo ezibonakalayo, abangakawatholi lapho imikhiqizo ithunyelwa nguPaack.
- Ngokusobala, i-Paack iphinda ibonise endaweni yayo ukuthi imikhiqizo ethile ilethiwe, lapho abasebenzisi abafanayo bethi abakatholi mkhiqizo ezandleni zabo. Eqinisweni, abanye bakhala ngokuthi sekuphele inyanga yonke bengayitholanga impendulo futhi besaba ukuthi bazolahlekelwa i-oda labo unomphela.
- Abanye batusa ukucela ulwazi mayelana nenkampani ezothumela imikhiqizo ethile ngemva kokuthengwa ku-inthanethi. Uma zizophathiswa u-Paack, baphakamisa ukuthi bakhansele isevisi ngokushesha, ukuze bagweme ukulahlekelwa yimali nomkhiqizo.
- Elinye ithimba likhomba ukuthi lizogwema ukuthenga ezitolo ezikhetha uPaack njengenkampani yabo yokuthutha. Kodwa futhi bakholelwa ukuthi izitolo ezifana ne-Amazon neLa Corte Inglés kufanele zigweme lolu hlobo lwenkonzo ukuze zingalahlekelwa isithunzi sazo.
- Izitolo eziku-inthanethi ezifana ne-Amazon zisole ukuthi ukulethwa kwazo kwenziwe ngesikhathi kwaPaack, okuyiyona ephethe ukuthutha. Eqinisweni, ezinye izitolo ezibonakalayo zithathe izibopho ezithile ngokubuyisela amakhasimende azo imali yokuthenga.
- Kunamaklayenti angachazi ukuthi kanjani endaweni yesikhulumi se-Paack, isimo se kuthunyelwe izinguquko kumafrakshini wamaminithi ukuya kuthunyelwe.
- Iningi libiza inkampani yezokuthutha namaphasela eshiwo ngenhla njengomkhohlisi, kukhona nabashicilele izithombe zabasunguli kuma-akhawunti abo ukuze babonwe ngabanye abantu.
Ngaphandle kwezikhalazo nemibuzo eminingi, abezindaba basekhaya nabakazwelonke abakaze bananele lesi simo. Futhi asazi ngesimemezelo esivela kubamele inkampani. Khonamanjalo, abantu abazizwa bekhohlisiwe nguPaack, bazoqhubeka nokusebenzisa izinkundla zokuxhumana ukuze balande inkampani eqinisekisa ukuthi izinga layo lempumelelo lidlule ama-90%, Kodwa ngokusebenza, ukwahlulela ngokuphawula ngokumelene naye, kubonisa okuphambene.
