Paka iye yaba yinto eqhelekileyo kwiiveki zakutshanje. Kwaye hayi ukusebenza kakuhle kweenkonzo ze ezothutho kunye nepasile eyasekwa kuyo kwiminyaka emihlanu eyadlulayo eDubai. Le nkampani ingene kwiliso lenkanyamba ngenxa yezikhalazo ezininzi ezivela kubasebenzisi abaninzi malunga nokulibaziseka okanye ukulahleka kweepasile zabo. Uninzi lwezityholo zinokubonwa kumnatha wonxibelelwano we-Twitter, apho izityholo zesityholo sobuqhophololo obunxulunyaniswa nePack ziye zasasazeka.
Kodwa yintoni iPack kwaye zithini iinkonzo zayo?
Ukungena kumxholo kancinci kwaye uqonde okwenzekayo, into yokuqala ekufuneka uyazi kukuba yinkampani eyenziwe iinjineli zamazwe ngamazwe ukubonelela ngeenkonzo zothutho nepasile. Ngokolwazi olunikezwe yiwebhusayithi esemthethweni, iPaack yenzelwe "ukubonelela ngexabiso elongezelelweyo kwintengiso ye-intanethi" eqhelekileyo namhlanje.
Enyanisweni, inkulu njenge Amazon y INkundla yamaNgesi baye bacela iinkonzo zabo, phakathi kobudlelwane bobuchule obunokuthi, ngokwemibuzo eyenziwe ngabasebenzisi, inokubeka emngciphekweni udumo oluhle oluye lwaphunyezwa kuzo zombini iivenkile ezithengisayo, emva kweminyaka yokusebenza engaphazanyiswa.
Okwangoku, uPaack useBarcelona, apho ikwazile ukwenza iqela labasebenzi ngaphezulu kwabantu abangama-200. Ingongoma kukuba phakathi kwezona zikhalazo zibalaseleyo kwi-Twiiter, akukho namnye kubo ophendula iminxeba eyenziweyo yokucela ulwazi olucacileyo malunga nokuba ziphi iipakethe ezithunyelwe ukuba "zingaze zifike kwindawo yazo."
Kutheni le nto i-Paack iboniswa njengokhetho olungaphezu kolwamkelekileyo?
Njengayo nayiphi na inkampani namhlanje, iPaack ikwaphuhlise iphepha elisemthethweni le-intanethi apho ibonisa ulwazi olufanelekileyo malunga neenkonzo zayo. Ngokuqinisekileyo, injongo yakho ibikukuzenza waziwe kwaye utsale abathengi abaninzi. Phakathi kwedatha efanelekileyo kakhulu kwiwebhusayithi yakho, sinokufumana icandelo elichaza ukuba kutheni liyindlela efanelekileyo.
- Isindululo sexabiso: Iqinisekisa ukuhanjiswa okulandela iiparamitha ezithile, kubandakanywa ukhetho lokucwangcisa ukuze abathengi bayo bazi apho bakhoyo ukuthunyelwa kwabo.
- Iqonga lobuchwepheshe: Iqonga lePaack lenziwe ngezona nkqubo ziphezulu, ukuze kuqinisekiswe amava amakhulu.
- Amava okuhanjiswa: Ngokwe-portal yayo, umthamo wayo wokuhanjiswa unelona "reyithingi ilungileyo" ngabathengi, kunye naleyo ye Google TrustPilot.
- Uthungelwano lwezothutho olwalo: Inkampani ithi ilawula inethiwekhi yayo yokuhambisa. Kodwa ayisiyiyo yonke, kuba ikwaqinisekisa ukuba iingcali ezikhoyo zokuqhuba uthutho zinenqanaba lamava afanelekileyo.
- Ilizwe kunye neYurophu: Bakwanika ingxelo yokuba ziyafumaneka emva nje koku Izixeko ezingama-60 ezivela kumazwe ama-4. Ukongezelela, abonisa ukuba akwiphulo lolwando nolwando.
Izikhalazo ziqhuba rhoqo
Nangona iwebhusayithi yabo ithetha ngeenzuzo onokuzifumana ngokuqesha i-Paack, abasebenzisi baye bakhulula umsindo wabo kwi-Twitter kunye nezimvo ezingalunganga "zenkonzo embi" ziye zaphindaphindeka ngakumbi.
Ithoni esetyenziswa ngabasebenzisi ibonisa ukungoneliseki kwabo, bebanga ukuba uninzi lwemiyalezo epapashiweyo bebengamaxhoba omkhonyovu. Ukuba siqokelela kwaye sihlalutya ii-tweets, sinokuqaqambisa oku kulandelayo:
- Kuyabonakala ukuba uPaack uyithethile loo nto ngamaxesha ambalwa abakhange bakwazi ukuzisa iipasile ezithile nanjengoko kungekho mntu uphetheyo ekhaya onokuzifumana. Kodwa abasebenzisi abafanayo bayalukhanyela ulwazi, bebanga ukuba ngexesha lokuhanjiswa okubhaliweyo nguPaack bekukho abantu kwindawo yokwamkela.
- Abasebenzisi baye bachaza ukuba ngenxa yokulibaziseka rhoqo, baye bazama ukungaphumeleli ukuseka unxibelelwano kunye nenkampani yokuthumela. Baye baqinisekisa ukuba akukho mntu uya kwii-imeyile kwaye ngencoko abazifumani iimpendulo abazidingayo.
- Phakathi kwezikhalazo kwi-Twitter, sifumene ukuba abantu abaninzi baye benza ii-odolo ezininzi kwiivenkile ezibonakalayo, abangazifumananga xa iimveliso zithunyelwa nguPaack.
- Kuyabonakala ukuba, iPaack ikwabonisa kwiqonga layo ukuba iimveliso ezithile zithunyelwe, xa abasebenzisi abafanayo bebanga ukuba abafumananga mveliso ezandleni zabo. Enyanisweni, bambi bakhalaza ngelithi abakhange bafumane mpendulo ixesha elingaphezu kwenyanga yaye boyikela ukuba baya kuphulukana neodolo yabo ngonaphakade.
- Abanye bacebisa ukuba bacele ulwazi malunga nenkampani eya kuthumela iimveliso ezithile emva kokuthengwa kwi-intanethi. Ukuba baya kuphathiswa uPaack, bacebisa ukuba bayirhoxise inkonzo ngokukhawuleza, ukuze baphephe ukulahlekelwa yimali kunye nemveliso.
- Elinye iqela libonisa ukuba liya kukuphepha ukuthenga kwiivenkile ezikhetha iPaack njengenkampani yabo yezothutho. Kodwa bakwakholelwa ukuba iivenkile ezinjengeAmazon kunye neLa Corte Inglés kufuneka ziluphephe olu hlobo lwenkonzo ukuze bangaphulukani nesidima sabo.
- Iivenkile ezikwi-Intanethi ezinje ngeAmazon zityhole ukuba ukuhanjiswa kwazo kwenziwe kwangexesha kwiPaack, ejongene nokuhanjiswa. Ngapha koko, ezinye iivenkile ezibonakalayo zithathe uxanduva ngokubuyisela abathengi babo imali yokuthenga kwabo.
- Kukho abathengi abangayichaziyo indlela kwiqonga lePaack, imeko ye ithunyelwe utshintsho kumaqhezu emizuzu ukuya zahlangulwa.
- Uninzi lwenkampani yezothutho kunye nepasile ikhankanywe ngasentla njenge-scammer, kukho nabo bapapashe ifoto yabaseki kwiakhawunti yabo ukuze babonwe ngabanye abantu.
Ngaphandle kwezikhalazo ezininzi kunye nemibuzo, iphephandaba lasekhaya nelesizwe alizange liyivume le meko. Kwaye asazi ngesibhengezo esivela kubameli benkampani. Ngeli xesha, abantu abaziva bekhohliwe nguPaack, baya kuqhubeka nokusebenzisa iinethiwekhi zentlalo ukukhuphela ngokuchasene nenkampani eqinisekisa ukuba. izinga layo lempumelelo ligqithe kuma-90%, Kodwa ekusebenzeni, ukugweba ngamagqabaza achasene naye, kubonisa okwahlukileyo.
