I-e-commerce 'boom' ifuna iimpendulo ezintsha zolungiselelo kunye netekhnoloji, kwaye le yiKubbo, isiqalo esingaphantsi kweminyaka emibini esiphuhlise isoftware yolawulo evumela iibrendi ukuba zihlangabezane nocelomngeni olufunwayo lolungiselelo kunye nokuthunyelwa kweeodolo ngokukhawuleza. U-Eric Daniel uqhagamshelane no-Víctor García nge-Linkedin, “wachaza imbono esasinayo, saqala ukwazana nokuphuhlisa inkampani eyasungulwa ngo-2020,” utshilo uDaniel, owayefudula esebenza njengomphathi ophezulu kwi-PwC, edityaniswe no. ihlabathi leteknoloji . UGarcía, kwelakhe icala, wayelawula ukusebenza kwelinye lamaziko eAmazon eSpain. Umbono weprojekthi entsha yayikukudlulisela inkonzo yale ngxilimbela ye 'ecommerce' kuyo nayiphi na i-brand kwaye ngenxa yoko "kuyimfuneko ukuphumeza ulwazi kunye netekhnoloji ukuze iimpawu zikwazi ukufikelela kwi-logistics efanayo", yachaza i-CEO. . Enkosi kuKubbo, iinkampani zibeke iliso kuyo yonke inkqubo yokuhanjiswa kweenkonzo, “zinokufikelela kwiqonga abangakwaziyo ukulenza bebodwa, kwaye baye bazuza ukonga imali eninzi. Zonke ii-algorithms zenza inkqubo iphuculwe kangangoko kunokwenzeka. Banikezela ngonikezelo olwahlukileyo, ngokukhawuleza okukhulu kwaye oko kuguqulela kwiintengiso ezinkulu zeebrendi ”. Ukunciphisa iindleko Ishishini lakho liya kwiimpawu zorhwebo ze-e-commerce, kwaye "ngalo lonke ixesha iodolo ingena kwiqonga lakho, siyayifumana kwaye siyilungiselele kwenye yeendawo zokugcina iimpahla, ezenzelwe umntu ngokupheleleyo," utshilo umseki. Benza i-peninsular, ukuthunyelwa kwamanye amazwe kwaye banenkonzo yokuhambisa e-Barcelona naseMadrid ngosuku olufanayo. "Sinika inkxaso yeempawu ukusuka ekuqaleni ukuya ekugqibeleni kuyo yonke le nkqubo," wongeza. Basele beneempawu ze-100 njengabathengi kwaye banethemba lokufikelela kwi-300 kulo nyaka. Ukususela ekuqaleni kwe-Barcelona bayakhumbula ukuba kwinkqubo yokuthutha "iimpawu zichitha ixesha elininzi kwaye zijolise kwinto esebenzayo. Kunye nathi banokugxila kweminye imiba yeshishini kwaye banikezele ngezixhobo zabo ekukhuleni”. Beka iimayile kwii-odolo zemihla ngemihla kwaye ufumane umrhumo okanye intlawulo ngeodolo nganye, eyahlukayo ngokusekelwe kumthamo wokuthumela ngenqanawa. Baye bathembela kwi-capital venture kwaye sele beqhube imijikelo emibini yezemali, bafikelela kwii-euro ezigidi ezibini, bebala uWayra njengomnye wabatyalo-mali. Eli komkhulu "lisivumele ukuba sidibanise inkqubo yelizwe kwaye siqale ngamazwe ngamazwe", uqinisekisile u-Eric Daniel. Sele besebenzela ukufikelela eItali nasePortugal.
