Iyo yeGerman Bundesliga yave iripo kwemakumi emakore semuenzaniso weiyo yakagadzikana yekutengesa modhi. Iine 90% yevatambi vayo venyeredzi vanobva kuzvikoro zvezvikwata uye vanopfuura hafu yevatambi ava vakadzidziswa munzvimbo dzepamusoro-soro dzedzidzo yeGerman, yakavakirwa purofiti yayo pamatiketi akachipa, nhandare dzakazara uye kusaina. demokrasi yenhabvu.
Iko hakuna Messi kana Ronaldo, mukwikwi weGerman wakazvitutumadza chipfuva nezvakawanda saThomas Müller, Mario Götze kana Manuel Neuer, zvakare kugona kumutsa zvishuwo zvavo. Vatsigiri veGerman vakazvirova dundundu ne "chaiyo nhabvu" yavakasiyanisa nenhabvu yakavakirwa pamacheki mabhuku
miriyoni zvinyorwa.
Ndipo paive neBundesliga payakagamuchira runhare rwakakosha kumuka, muna 2000, apo timu yakabviswa muEuropean Championship isina kuhwina mutambo wega. Pane chakanga chisina kumira zvakanaka. Sangano reGerman Football Federation rakaita nedzvinyiriro nematanho matsva nekuisa nekuisa varairidzi vehunyanzvi muzvikoro zvevechidiki, izvo zvakabvumira kuti mamiriro ezvinhu agadziriswe kusvika 2006 World Cup, asi kubva ipapo kudonha kwacho kwaiwedzera uye denda rinoratidzika kunge riri kupa yekupedzisira. kubata nzira iyi yekuteerera bhora. Iyo coronavirus yakonzera kuti Bundesliga irasikirwe nemamiriyoni zana nemakumi matatu emadhora, huwandu hwemabhizinesi ayo hwakanyanya kudarika mamwe maligi eEuropean. Pamusoro pezvo, apo nhandare dzavhurwa veruzhinji zvakare, vateveri vazhinji havasati vadzokera kunhandare. Kubhowekana kunoratidzika kunge kuri kuuraya imwe inokosheswa bhizinesi modhi.
15 muzana yenzvimbo dziri munhandare dzichiri dongo
Kunyangwe zvirambidzo zvichiri kushanda, 15 muzana yenzvimbo dzakamiswa munhandare dzeGerman dzinoramba dzichisiiwa. Yakatove fashoni pakati pevatevedzeri veGerman kubvuma kuti havadi uye varatidze kuzvidzora kwavo kubva kumutambo wakanaka.
Mamwe makwikwi eEurope agara achitambura nekuda kwekoronavirus, asi vanoramba vaine rutsigiro rwevateveri. IBritish Premier League, semuenzaniso, yakaona mari yayo ichidonha ne13%, kusvika ku5.226 miriyoni euros, sekureva kweDeloitte mushumo kubva muna Chikumi apfuura, asi yakawanazve hunyanzvi hwakazara neEuropean Championship, iine vataridzi vanosvika zviuru makumi matanhatu. Wembley.
"Kukanganisa kwakazara kwemari kwedenda kwakaratidzwa nenguva iyo vateveri vakadzokera kunhandare nehuwandu hwakakosha uye kugona kwemakirabhu kuchengetedza nekusimudzira hukama hwavo hwebhizinesi"
"Kukanganisa kwakazara kwemari kwedenda kwakaratidzwa panguva iyo vateveri vakadzokera kunhandare nehuwandu hwakakosha uye kugona kwemakirabhu kuchengetedza nekuvandudza hukama hwavo hwekutengeserana, panguva iyo zvikamu zvakawanda zviri kuchinjawo," akatsanangura kudaro Dan. Jones, shamwari uye director wemitambo kuDeoitte.
Chimwe chikonzero mukupora kweBritish pasina mubvunzo yaive sarudzo yakatorwa muna Chivabvu. Maonero ehurumende yeUK ekupa mari yakawanda kuzvikwata zvepasi akakunda mukutsinhana kwemvumo yekuwedzera zvibvumirano zveterevhizheni neSky, BT Sport neAmazon kubva mumwaka wa2022-2023 kusvika mumwaka wa2024-2025.
Makirabhu makumi maviri echikamu chekutanga cheChirungu akapa 20 miriyoni maeuro kumaligi epasi, ayo anowedzera kune zana nemakumi matanhatu anoenderana ne "kubhadhara kwekubatana" kwemwaka wega wega, nzira inobvumira vadiki kuti varambe vari mumusika wekutamisa. Ndiyo nzira iyo Premier League inoenzana nayo kubva kumusoro, nepo Bundesliga ichiri yakatsunga kuenzana kubva pazasi uye kunyange kutyisidzira kuwedzera mutemo wayo kune yese Europe.
kudzora kwevashandi
Mutambi mutsva weBundesliga, Donata Hopfen, ave kuda kudzikamisa mihoro yenyanzvi. "Nhabvu yaizozviitira zvakanaka kana mihoro yevatambi ikadzorwa," anodaro, achitsigira chikumbiro chake, "nekuti izvi zvaizosimbisa mikana yakaenzana muEurope." “Tinogona kunge tiri vakwikwidzi, asi tine zvatinofarira zvakafanana pane zvakakosha. Uye zvematongerwo enyika muEurope zvinofanirawo kufarira kukwikwidza kwakanaka mumusika wakafanana ", anowedzera.
Hopfen anobvuma kuti “ndinotenda nevatambi venyeredzi vanhu vanoenda kunhandare, kutenga hembe kana kunyoresa kuchiteshi cheTV chinobhadharwa, asi ndinonzwawo kuti mihoro yevatambi ivavo iri kufamba muzvikamu zvakaoma kunzwa. Anobvuma kuti "chero chiyero chinotiunzira mari ikozvino chinogona kutiitira nyore uye hachifanirwe kurambwa pachine nguva", paakabvunzwa kana akabata Super Cup nezvikwata zveSaudi Arabia, senge ine zvikwata zveSpain, asi zvino achatarisa kufambisa pasi pasi petsoka dzezvikwata zvakapfuma. "Ndakatotaura pandakatora chigaro pakutanga kwegore kuti hakuna mombe dzinoyera kwandiri," akadaro, achitarisa kuBayern München.
shanduko yeligi
Chimwe chikonzero nei vateveri veGerman varasikirwa nekufarira, sekureva kwaHopfen kuongororwa, ndechekuti timu imwechete inogara ichikunda. Kubva 2013, Bayern München yahwina mikombe mipfumbamwe yakatevedzana uye vari munzira kuenda kune yavo yechigumi. Kana munguva yaGary Lineker nhabvu yaisanganisira "gumi nerimwe vachipesana negumi nerimwe uye pakupedzisira Germany inokunda", nhamba yevatambi haina kuchinja kubva ipapo, asi ikozvino avo vanobva kuMunich vanogara vachikunda. Kugadzirisa izvi, iyo Bundesliga yakaronga shanduko yeshasha kuti chinhu chayo chichaparadza hegemony yeBayern, iyo ichabatsirwa nekusiya basa. Iyo yakamisikidzwa fomula ndeyekuti, pakupera kwemwaka, zita racho rinopokana nevakapedza vana vepamusoro, kungave mumutambo wemutambo mumwe chete kana maviri semi-fainari uye imwe yekupedzisira.
Sachigaro weBayern yeBoard of Directors Oliver Kahn akataura kuti kirabhu yakavhurika kune chero zano rinogona kubatsira kuwedzera kunakidzwa kweligi. "Ndinoona zvichinakidza kukurukura zvine mutsindo nezvemhando nyowani, Bundesliga ine semi-fainari uye fainari ichaunza mutambo nekukurudzira vateveri", akadaro.
Mazhinji emakirabhu, zvisinei, anopokana nechikumbiro ichi, sekureva kwe'Kicker' ruzha. Vavengi vechimiro chitsva ichi vakapikisa kuti mari yaizoitwa nekodzero dzeterevhizheni yaizobatsira zvikwata zvikuru uye yaizovhura mukaha nemadiki. Christian Seigert akatotaura nezve "kuparara kwetsika."
Mutungamiri weBayern anoremekedzwa, Uli Hoeness, mumwe weavo vanotaura nehasha vachipokana nezvavanodaidza kuti 'anti-Bayern mutemo'. “Hazvinei nemanzwiro. MuBudesliga, mushure memitambo 34, shasha inofanirwa kunge iri iyo yapinda mutsekwende nechikwata chake”, anodaro. Hoeness haina mhinduro, zvisinei, yekusafarira kwechizvarwa chemireniyumu nenhabvu, chimwe chinhu mukubhuroka uye chimwe chisiri cheligi reGerman.
“Nhabvu inofanirwa kuziva uye kukoshesa zvishuwo nemamiriro evatsigiri vechidiki. Kana ikatadza kuita izvi, zvinova panjodzi yekurasikirwa nechizvarwa chevateveri uye kuwira mukusagadzikana kwemari," anodaro Florian Follert, nyanzvi yezvemitambo paSchloss Seeburg University, "pakupedzisira izvo zvinogona kukanganisa bhizinesi rose modhi. ".
kushanduka kwechizvarwa
Zvizvarwa zveAlfa neZ, vechidiki uye vechidiki vanotarisirwa kuzadza zviteshi mumakumi emakore ari kuuya, vanoita kunge vasina chinangwa chekukwira kumunda. Rüdiger Maas, nyanzvi yeGeneration Z kuInstitute for Generation Research, akasimbisa kuti kanoni yehukoshero hwevechidiki inoenderana zvakanyanya nenhabvu yanhasi uye anoyambira kuti dambudziko rehupfumi richazviratidza mumakore gumi.
"Apo vateveri vemazuva ano vane makore makumi mashanu kana makumi matanhatu havachaendi kunhandare, hapazove nemudyandigere, kana tikaomerera kune zvinofarirwa uye zvinovaraidza zvechizvarwa chinotevera." Maas anotaura nezve nhabvu seimwe ye "tsika dzazvino" uye anonyora mutambo wenhabvu muchikamu che "static zviitiko", izvo zvisingachafadze kune Z neAlpha zvizvarwa. Mitambo yacho yakarebesa, nhabvu pachayo inononoka uye hapana kupindirana kwedhijitari kwakakwana. Florian Follert akawedzera kuti: "Nhasi, vana uye vechidiki vane nguva shoma yemahara yenhabvu uye vakarerekera kumitambo inoshanda kana kushandisa chete."
Maererano neongororo yakaitwa neAllensbach, vanhu vekuGermany vanosvika 22,7 miriyoni vachiri “kufarira” nhabvu. Asi kune mamirioni makumi maviri nemasere maGerman "vadiki kana kusatombofarira" mune unonzi mutambo wenyika, mamirioni matatu kupfuura muna 28. Ongororo ya2017 neCarat media agency yakagumisa kuti, kusanganisira denda risati raitika, vanopfuura vaviri. -zvikamu zvitatu zvevechidiki pakati pemakore e2019 ne15 vane "zvishoma kana kuti havafariri" mubhola. Uye pakati peavo vanotevera timu, 23% chete ndivo vakaenda kumunda.
Mwaka we 'ghost' wakangowedzera mamiriro ezvinhu, asi Germany inoramba ichiramba nhabvu yenyeredzi. “Tiri panguva yatinofanira kuita hurukuro yakadzama. Quo vadis, nhabvu yeGermany?” anoyambira Karl-Heinz Rummenigge, “Ndinokurudzira kutarisa mhiri kwemiganhu yedu, semuenzaniso kuEngland. KuGermany takaedza kwenguva yakareba kuti titaure zvimwe zvinhu, asi izvi zvinotungamira kumatambudziko, munyika nekunze. "
