Nei kuyamwisa kuchifanira kutsigirwa uye kuchengetedzwa kubva ku "aggressive marketing" nemakambani eforoma

Kubva musi wa1 Nyamavhuvhu kusvika 7, pasi rose rinopemberera svondo reWorld Breast Feeding 2022 (WBW) pasi pedingindira rinoti ‘Ngatikurudzirei kuyamwisa nekutsigira nekudzidzisa’. Mushandirapamwe wegore rino une chinangwa chekuzivisa vose vanobatanidzwa uye kukurudzira zvakanyanya kupfuura kare kuti vatange kuyamwisa sechikamu chekudya kwakanaka, kuchengetedzwa kwechikafu uye nzira yekuderedza kusaenzana.

“Mamiriro ezvinhu aripo atiri kusangana nawo, kubuda kwedenda repasi rose uye matambudziko ezvematongerwo enyika nehupfumi anomukawo kunanaamai nemhuri uye, nekudaro, pakuyamwisa. Ino inguva yedambudziko yatakatove nemikana mikuru mikuru inounzwa sematambudziko, "Salomé Laredo Ortiz, purezidhendi weInitiative for the Humanization of Birth and Breastfeeding Assistance (IHAN), anoudza bepanhau.

Sekureva kweWHO, COVID-19 uye kupokana kwezvematongerwo enyika "kwakawedzera nekudzika kusaenzana, zvichiita kuti vanhu vazhinji vashaye chikafu." Nekudaro, nzanga inofanirwa kuziva kuti "mukaka wezamu wakagadzirirwa zvakakwana kune zvinovaka muviri uye immunological zvinodiwa" zvemucheche, zvakare kubatsira kudzivirira hutachiona uye kukurudzira kukura kwehuropi.

"Denda - rinowedzera Laredo- rakatoratidza magumo ekugona kwehurongwa hwehutano hwakakanganisa kutsigirwa kwekuyamwisa, pamwero wevashandi vehutano nemapoka anotsigira. Kuenda kure nenyama kwaireva kusangana naamai kushoma, zvichiita kuti rutsigiro nekuraira zviome, kubva kunyanzvi uye kubva kune vamwe vanaamai. ”

Kudzidziswa uye kutsigirwa

Nezvikonzero zvese izvi, motto yegore rino haisi tsaona. “Kukurudzira, kuchengeta, kusimudzira nekuchengetedza kuyamwisa ibasa remunhu wese. Isu tinofanirwa kuziva sevagari nezvekukosha kweizvi", anorangarira munhu ari kutungamira, anoreva kune vakaroora, mhuri, mabasa ehutano, nzvimbo dzebasa uye nharaunda yese sezvinhu zve "inoshanda cheni yerutsigiro" kuti vakadzi vawane zvakaringana. kuyamwisa

Zvose izvi zvinoreva “kurovedza pakuyamwisa Panguva yokuva nepamuviri uye asati asununguka; kuti kusununguka kunoitika munzvimbo dzakadzikama uye kuremekedza amai nemwana wavo, zvichifarira kusangana kweganda-ku-ganda pakarepo; kuti vanaamai havaparadzaniswe nevana vavo uye kuti kutanga kwekuyamwisa kutsigirwa nokukurumidza sezvinobvira, sezvinoratidzwa nemaitiro eBFHI”, anosimbisa kudaro.

"Izvi zvinoda dzidzo kuvandudza uye kuwedzera kukwanisa kwevose vanoshanda pamwe chete neketani iyi inobudirira," anosimbisa Laredo, uyo anotaurawo nezverutsigiro rwakakosha kubva ku "mitemo yenyika inobva pa clairvoyance." Nenzira iyi chete, kupa kutarisirwa kunoramba kuripo, "kuchavandudza mazinga ekuyamwisa, kudya uye hutano, zvose munguva pfupi uye kwenguva refu."

Kusarudza kana kusayamwisa mucheche isarudzo inoenderana naamai, avo, semaonero emutungamiri weIHAN, vanofanirwa kunyatsoziva. Vabereki vanofanira kuziva kuti kune zvikonzero zvakawanda zvekuyamwisa. "Kuyamwisa ndiyo tsika yakasikwa uye kusaita izvi kune njodzi huru kune ramangwana," anosimbisa ABC.

Kunyangwe iri sarudzo dzimwe nguva inobayirwa uye izere nezviitiko zvisingafanoonekwi, chokwadi ndechekuti mukaka wezamu wakagadzirirwa zvakakwana kune zvinovaka muviri uye immunological zvinodiwa zvemucheche uye unobatsira kudzivirira hutachiona. Mabhenefiti ayo akawanda: inodzivirira hutano hwaamai munguva yakafara kubva kuzvirwere zvakaita sehosha yemwoyo kana kenza, inodzivirira kuparara kwenjere, inochengetedza hutano hwemukanwa hwemucheche uye inobatsira vana vakazvarwa nguva isati yakwana, pakati pezvimwe zvakanakira. Uyewo "inokurudzira chisungo pakati peamai nemwana wavo, pasinei nemhoteredzo, uye inopa kuchengetedzwa kwezvokudya kumucheche, kubva pakutanga kwehupenyu hwake, zvichiita kuti mhuri yose ichengetedzwe", inoyeuka nyanzvi.

formula mukaka

Pamusoro pezvo, kupembererwa kweSMLM gore rino kwakatonyanya kukosha nekuda kweiyo "inoparadza" mushumo, unonzi Laredo, iyo WHO yakataura mwedzi mishoma yapfuura, iyo yaiti kushambadzira kwakashata kwefodya yevacheche se "inotyisa". Makambani aya, sangano rinoshora, anobhadhara pasocial media mapuratifomu uye vanofurira kuti vatungamire, neimwe nzira, sarudzo yemhuri nezve madyiro evana vavo.

“Kuyamwisa ndiwo muitiro unodiwa nomusikirwo uye kusadaro kune ngozi huru nokuda kweramangwana”

Zvinoenderana nekudzidza 'Kukura uye kukanganisa kwedhijitari kutengeserana nzira dzekusimudzira vanotsiva mukaka wezamu', matekiniki aya, ayo anopokana neInternational Code of Marketing yeBreast Milk Substitutes, anowedzera kutengesa kwemakambani aya uye anoodza moyo vanamai kubva pakuyamwisa vana vavo chete. mukaka waamai, sezvakakurudzirwa neWHO. Iyo "inotsausa uye ine hutsinye" kushambadzira kwefodya yemukaka yevacheche "iyo ine mhedzisiro yakaipa pamaitiro ekuyamwisa", chidzidzo chinounganidza.

Panyaya iyi, purezidhendi weBFHI anoyeuka kuti: “Zvinoitwa neindasitiri inotsiva mukaka zvinotyora Mitemo Yepasi Pose Yokushambadza Mishonga Yemukaka Wamazamu uye zvisungo zvine basa zvakazotevera zveWorld Health Assembly (The Code) . Kutsigirwa kweindasitiri yedzidzo yemahara kuvashandi vehutano kunotadzisa kutsigirwa kwekuyamwisa muhurongwa hwehutano kuburikidza nekupa ruzivo rwenhema, zvinyorwa zvevapi vehutano zvakarerekera, uye kukanganisa kuumbwa kwekuyamwisa muzvipatara.

"Zviito zveindasitiri inotsiva mukaka wezamu zvinotyora International Code of Marketing yeBreast-mukaka Substitutes uye zvinozotevera zvine chekuita neWorld Health Assembly resolution"

Nechikonzero ichi, akafunga kuti “zvakakosha kushanda pamwe chete nehurumende yenyika kuti ive nechokwadi chekutevedzwa kweMutemo, mumabasa ehutano, izvo zvinobvumira vanaamai nanababa kuwana ruzivo rwakazvimirira uye rusina rusarura uye huchaita kuti vazive nzira dzekuita. indasitiri inotsiva mukaka wezamu. Chete kana pasina kupesana kwechido pakati peindasitiri yezvekudya nevashandi vehutano, amai avo, vakaziva zvakafanira, vanosarudza kusayamwisa, vacharemekedzwa nekutsigirwa muchisarudzo chavo, sezvakaratidzwa mumaitiro eBFHI”.

Kutaura zvazviri, muna July apfuura, IHAN yakasangana naAlberto Garzón, Mutungamiri weVatengi, kuti atange zviito zvinokurudzira kuyamwisa uye kuchengetedzwa kwemaitiro ekutengeserana evagadziri vezvigadzirwa zvinotsiva.

“Kune nzira refu yekuenda. Pachine basa rakawanda rinofanira kuitwa -kubvuma Laredo-. Asi isu tiri kushingaira mazviri.”