"Netflix yevana vacheche". Aya ndiwo matsanangurirwo azvinoitwa muVilma, chikuva cheSpanish chinoronga kuchengetedza, kudzidzisa nekushandisa vanhu vakura kuburikidza nenharaunda 'yepamhepo'. Chizvarwa ichi, icho chinosanganisira vanhu vari pakati pemakore makumi mashanu nemakumi manomwe neshanu, ndicho 'chinangwa' chaVilma, chinojoinha 'edtech' inopa makosi ehupenyu akasiyana kudzidzisa vadzidzi vavo kubva pakuchengetwa kwazvinoitwa mugore uye nemafambisirwo azvinoitwa masocial network, kuenda kuMediterranean cuisine. kana dzidziso dzakaita sepilates, yoga kana zumba.
Makirasi ari mupenyu kuitira kuti vanhu vatore chikamu muzvirongwa zvese, bvunza vadzidzisi, vape uye vakonzerese gakava ”, akatsanangura CEO uye muvambi wekambani, Jon Balzategui. Zvirongwa zvinowanzoita awa imwe kureba uye zvinomhanya kubva 9 mangwanani kusvika 9 manheru nguva dzose.
"Haufanire kunetseka kana usingakwanise kuenda, nekuti masesesheni ese akanyoreswa uye anogona kuwanikwa 'à la carte'", anotsanangura Balzategui.
"Isu tiri munharaunda umo vanhu vakwegura vanove vasingaoneki, uye chinangwa chedu ndechekupa vakwegura simba zvakakwana, kuwana zvinhu zvitsva, kutora zvinhu zvitsva zvekuzvivaraidza, kushanda mumuviri uye mupfungwa uye zvakare kubatana nevamwe vakwegura, uye vanhu vavanoda. vane zvido zvakafanana ”, akatsanangura Balzategui nezve mbiru dzeVilma, kambani yaakavhiringa naAndreu Texido.
Vanamuzvinabhizinesi ava havaone muvagari vakura vanoomerwa nekushandisa tekinoroji. "Ini ndinofunga kune akawanda madhijitari mhinduro akanangana nechikamu chechidiki, asi kwete che'vacheche vanobhowa'. Uye chikamu ichi chiri kuwedzera digitized ”, anoenzanisa Balzategui.
Zvirongwa zvekudzidzisa zvakatanga munaGunyana. Takatanga nemakirasi mashoma, uye zvishoma nezvishoma tanga tichiwedzera kupihwa. Muna Zvita takava nemakirasi makumi mana evhiki nevhiki uye zvino anopfuura makumi masere. Pfungwa ndeyekuwedzera iyo inopihwa vhiki nevhiki”, inoenzanisa nemukuru mukuru we'edtech'. Nezve mhinduro, vanovimbisa kuti zvave zvakanaka kubva kuvashandisi: "Vari kunyatsofarira izvo zvatinazvo", uye chikuva chasvika zviuru makumi maviri zvekuchengetwa kwesesheni.
kusvetuka kwepasi rose
Iyo kambani ine yekunyorera modhi: ye20 euros pamwedzi, vashandisi vane mukana usingagumi wemakirasi ese. Iye zvino vari kugadzirira kusvetukira kune internationalization. Mupiro wavo uchiri muSpanish chete, asi gore ra2023 risati rapera vanoronga kumhara mune mumwe musika nemumwe mutauro. Nechikonzero ichi, vachangobva kuvhura chikamu chemari chemirioni imwe yemaeuro. Kunyangwe, Balzategui anovimbisa, anoronga kudzoreredza mari nekuda kweyero yemubereko yavakagamuchira kubva kumari.
