TORA
Manuel Juliá (Puertollano, 1954), munyori, mutori wenhau uye aimbove wezvematongerwo enyika, akazvara muna 2001 kune yakave yakakura kwazvo Spanish waini fair munyika, iyo inoitwa makore maviri ega ega muCiudad Real. Juliá anotaura mubvunzurudzo iyi nezvemabhuku, waini uye bhizinesi. Anorangarira zvakare kuti muna 2019 akazivisa kuti achasiya nzira yeNational Wine Fair (Fenavin) asi adzokera kuringini, mushure medenda reCovid, kuti aise mumwe kutungamira chirongwa chake chakabudirira. Chiitiko chave chiyero chenyika uye chepasirese muchikamu chewaini uye chakataura zvakafanana pakatanga zana rino uye makore makumi maviri gare gare, iguta rinofanirwa kuzviuru zvevanhu vachasvika kuCiudad Real fairgrounds kubva. nhasi.
Mubvunzurudzo yekupedzisira yawakapa kuABC, muna 2019, isu takabva mushure meNational Wine Fair, chirimwa ichi chakadyarwazve mushure mechiitiko ichi?
Zvechokwadi, gore ra2019 ndiro raiva rekuonekana kwangu nekuti ndaitarisira kuti ndaizokwanisa kuzvipira kune rimwe basa rakanaka, rakadai semabhuku. Asi purezidhendi weProvincial Council (José Manuel Caballero) akafona ndokundikumbira kupfuuridzira imwe chinyorwa pamusoro. Kubva pane izvo raitevera raisiya rakagadzirirwa zvishoma, asi hongu denda rakauya rikadzima edition ya2021, saka yaifanira kuita edition ya2022 na 2023. Kunyangwe Fenavin icharamba ichiitwa kaviri pagore, gore rino, nekuda kwezvikonzero zvakasiyana. , richava gore rinokosha. Saka kana chinyorwa ichi chapera iwe unogona kugutsikana kuti ikozvino ndichaenda, kunyangwe ndikadzingwa (kuseka).
Mushure memakore maviri edenda, Fenavin 2022 inoshuvira kudarika zvinotarisirwa muna 2019?
Ndinofunga kuti nokuda kwenhamba yewaini yakatopfuura, kunyange isu takaderedza nzvimbo yacho zvishoma. Zvanga zvichitarisirwa zvakapfuudzwa. Tine zvivakwa zvakaringana zvekugamuchira vatengi vemabhadharo akasiyana uye, saka, gore rino zvichave zvakanyanya. Ndinofanira kutenda masangano ose anobatana uye akazvipira kune kunze kwewaini, zvakadai seChamber of Commerce, ICEX, IPEX, pakati pevamwe.
Pakazara, vangani vewaini nevanopinda vanotarisirwa kuenda kuNational Wine Fair kubva nhasi?
Gore rapfuura, huwandu hwese hweFenavin hwakafukidzwa uye mukati memazuva matatu akaitwa makwikwi aya, 1.900 wineries vakatora chikamu uye vaitarisira kuvepo kwevatengi zviuru gumi nezvisere kubva kunyika dzinopfuura zana.
face to face business
Saka, nhamba dzekupedzisira, maererano nenyika, makambani anoratidza uye vanotenga kunze kwenyika, vakakwirira zvikuru here?
Isu takatarisana neiyo post-denda Fenavin, uye tichava ne1.874 varatidziri, vakagoverwa mumapavilions masere aigara 28.347 square metres. Nenhamba idzi, tiri kutaura nezve 95% yenzvimbo yewaini yeSpanish. Muchokwadi, matunhu mazhinji anoenda kuburikidza nenharaunda dzawo dzakazvimiririra, seCanary Islands, Extremadura, iyo Basque Country, pakati pevamwe. Ini ndinoda kutaura zvakanyanya nezve pfungwa pane data, uye maererano nekuenderana kweiyo waini inopa yatinayo muFenavin, zvinogona kutaurwa kuti yakakwana kwazvo, nekuti inounganidza ingangoita 100% yenzvimbo uye waini zvikwaniriso izvo. zviripo kuSpain.. Asi isu tinewo chimwe chinopihwa, mukati meiyo bhizinesi chimiro, icho chinobatanidza chikamu chezana chemubatanidzwa uye wineries, uko mapoka makuru, pamwe nemakambani madiki uye epakati, anooneka.
Mune ino edition, nzvimbo yakakura yakarongerwa kuravira uye masevhisi matsva anozoita kuti zvive nyore kune vatengi nevatengesi kuita bhizinesi.
Kekutanga isu tichava nechirongwa che 'chiso nechiso', umo mune tafura umo mutengi nemutengesi vanosangana uye imwe neimwe hafu yeawa imwe winery yakasiyana inopfuura, ichipa mutengi weramangwana kuravira kwavo vakauya uye. taura kuti muwirirane. Zvinofungidzirwa kuti muzuva rimwe chete, kuburikidza nematafura makumi maviri atichaisa, tichasvika mazana mana emisangano. Icho chirongwa chekuti mushure medenda, uye usingakwanise kuve nechero munhu wekubata nekuda kwemamiriro ezvinhu aya, zvinokutendera kuti uite bhizinesi rakatarisana.
Chii chinoshamisira kubva muchitoro chewaini?
Mudziyo mukuru kwazvo wevanotenga, kunyanya vanotengesera kunze kwenyika, kuti vakwanise kusarudza mawaini avanoda kuravidza, kuti kana voenda kustand vazive zvavanoda kutenga nekuti vanenge vaine ruzivo rwakadzama rwemawaini iwayo.
Uye nzvimbo yebhizinesi, ichashanda sei?
Bhizinesi muzinda mudziyo unogona kushandiswa nemasangano ese ehupfumi uye unoshanda senzvimbo ine zvikamu zviviri. Chikamu chemuviri, kwavanogona kusiya midziyo yavo uye zvese zvavanoda kuti vafambe vachitenderedza. Ipapo kune intranet yeFenavin, iyo yaunogona kukumbira misangano nevaratidziri uye zvimwe zviito zvine chinangwa chekusimudzira kusangana pakati pemutengi nemutengesi.
Ko National Wine Fair yave sei chiratidzo chewaini padanho renyika nepasirese?
Takakwikwidza neMadrid neBarcelona uye takahwina mukwikwidzi nekuti fair yedu inomiririra muhuwandu hwemawineries uye inogadzira bhizinesi rakawanda. Yakave iyo yega benchmark yewaini yeSpanish. Kwete muSpain chete, asi pasi rose. Tichirangarira kuti zvinoitika kuti hazviitirwe muguta rakakura, asi kuti zvinopembererwa mutaundi diki nekuti takagadzira zvinhu zvitsva, takashandisa hunyanzvi hwakakwana kuita kuti ive yakanaka uye kuti kune bhizinesi. Kana pasina bhizinesi, Fenavin hapana. Nenzira iyo, bhizinesi raanogadzira rakabvumira kuti rive pakati pebhizimusi rewaini reSpain munyika, chimwe chinhu chakakosha kwatiri.
Sangano iri rakaramba richikurudzira kushandiswa kwema social network. Iwe unofunga ivo ishamwari yakanaka kune chikamu here?
Masocial network uye vezvenhau vaunza ruzivo nezve fair. Asi zvakanyanya, kubva pakuona kwangu, chinofarirwa nehuchokwadi hweiyo fairi kubatana kuripo nechikamu. Kubatana kuripo nekupa uye kudiwa uye izvo zvinobvumira kuti ive chiratidzo chechikamu chepasirese.
Saka, intranet yanga iri kuwanikwa kukuru kwekusimudzira bhizinesi mukati meiyo fair?
Ndozvazvinoita. Rimwe remasimba makuru eiyo fair, zvichienzaniswa nevamwe vanewo waini se protagonist, ndeyekuti kutaurirana kwakasimba pakati pevatengi nevatengesi nekuda kweiyo intranet ine simba. Pamusoro pezvo, yakaratidzawo chirongwa chakasimudzira kushambadzira: 'Bata', iyo mushanduro yekupedzisira yakaburitsa misangano zviuru zvinomwe, uye iyo zvino ichavandudza nemaminitsi makumi matatu emisangano yekutarisana kumeso kuratidza chigadzirwa. Chiitiko chekutyaira chinoda kuisa vagadziri nevashambadzi vakatarisana.
Kutengeswa kunze kwenyika kwakave neshanduko yakanaka mukati memakore aya, kunyangwe denda iri, asi kushandiswa kwepamba kunoramba kwakamira. Iwe unofunga kuti iyo fairi inogona kubatsira kuchinja maitiro aya?
Chirevo chedu uye chinangwa hachina kunangana pane chatingadaidza mufananidzo umo chinangwa chega chiri chekudya waini. Isu tiri pamusoro pebhizinesi fair, nyanzvi mune yekunze chikamu. Zvese zviito zvatinoita mukati mechimiro chewaini ndezvekuifarira. Kunyangwe chinangwa chedu chakakosha uye chakakosha kuita kuti mutengi nemutengesi vave nenzvimbo yavanogona kusvika pazvibvumirano, kuitira kuti vatengese imwe votenga imwe.
Fenavin icharamba ichibatanidzwa nekuvandudzwa kweCiudad Real. Ko iyo fairi ine hupfumi hweguta uye paCastilla-La Mancha sei?
Fenavin yakave nemhedzisiro yakanaka nekuti zviuru zvevatengi vanobva kumazana enyika vauya munyika yedu uye waini yakatengeswa, kwete kubva kuCastilla-La Mancha chete, asiwo kubva kuGalicia, Catalonia, Andalusia, Castilla y León, kuBalearic Islands. , kubva kuCanary Islands. Kubva kwese kwese. Nekudaro, chokwadi chekuti inoitirwa muCiudad Real ine zvakatevedzana zvakanaka zveguta, dunhu uye purovhinzi nekuti iyo fair inova nzvimbo yebhizinesi uye inotopa mbiri kuwaini uye kukosha kwainopihwa kwairi. mufananidzo. Izvi zvakakosha. Ipapo kune kumutsiridzwa kwehupfumi: mahotera nezvitoro zvinozadza. Kune mamwe mazuva apo zviuru zvevanhu zvinosvika uye, saka, Fenavin inogadzira bhizinesi mazana emakiromita kubva kuCiudad Real, zvakare muCórdoba, Madrid, mudunhu rose uye kunyangwe muToledo. Iyo ine mhedzisiro yevashanyi uye kudzoreredza kwehupfumi hwemukati mumaguta mazhinji.
Kuchinja nyaya, hurumende yedunhu yakaparura 2025 Modernization Plan yeCiudad Real. Iwe unofunga kuti Ciudad Real ine zvese zvivakwa zvekugamuchira vashanyi vakawanda kudaro?
Hazvibviri kuti guta rine vagari ve80.000 rigutse zvido izvo Fenavin inazvo. Chero zvaitwa. Hazvigoneki. Zviripachena kuti Ciudad Real yakavandudza zvakanyanya maererano nemahotera nezvivakwa. Ndakanga ndaenda kune imwe show muGermany kwandaifanira kurara mukamba yengarava. Pese panosvika nhanho yenhanho iyi, vanowanzo pfuura mikana yezvivakwa zviripo. Neraki isu tine AVE kuMadrid uye vanhu vazhinji vanogona kurara muguta guru uye kuenda kune yakanaka.
Rakamira sei remangwana reFenavin?
Ndinogona kutaura kuti ndinoona ramangwana rakanaka kwazvo nekuti gore negore riri kukura. Handifungi kuti Fenavin ichanyangarika, asi kuti gore rega rega ichaenderera mberi munzira yekukura.
Chekupedzisira, chirongwa chezviitwa chakagadzirirwa naFenavin chakakura kwazvo, chii chaungaratidze kubva kuchirongwa?
Yakapamhama zvekuti handidi kuburitsa chero. Icho chirongwa chepamusoro-soro tekinoroji chikamu chinoburitsa gakava uye nhaurirano. Mupfungwa iyi, ini ndinofanira kuratidza hunhu hwayo, hunobva kune mukana wekutengesa kunze kune dzimwe nyaya dzakakosha dzepasirese rewaini. Icho chirongwa chinonakidza kwazvo uye chimwe chezvakanakisa zvinogona kurongeka nechikamu. Edition iyi yakakosha kwairi mushure medambudziko rakakonzerwa neCovid. Wineries inofanirwa kudzoreredza kutengesa uye Fenavin haifanire kurasikirwa nenzvimbo yayo seyakakosha showcase yekuita bhizinesi.
