Mu 2016, makampani amasewera apakanema adawona chimodzi mwazinthu zazikulu kwambiri m'mbiri yaposachedwa: Overwatch. Mutu wa Activision Blizzard umalonjeza chilengedwe chonse mumasewera komanso nkhani yozungulira anthu odziwika bwino omwe angasangalatse anthu, kuphatikiza asanatuluke.
Mutuwu udadziwika kale komanso pambuyo pamasewera apakanema komanso msika womwe, panthawiyo, udayamba kuwonekera: esports. Koma, patatha pafupifupi zaka 6 pamsika -nthawi yochepa yamtundu wamtunduwu-, October 3 Overwatch iyi imatseka zitseko zake.
Lero lidzakhala tsiku lomaliza kuti osewera ochepa omwe atsala angasangalale nawo. Chifukwa chake? Kufika kwa gawo lachiwiri lomwe, kwa anthu ammudzi, likuyimira yankho mochedwa ndipo limaphwanya lingaliro loyambirira la kusunga kwa zaka zambiri.
Chilengedwe chamtundu wa Pixar
Imodzi mwamagawo akuluakulu a Overwatch, nthawi zina potengera msika, ipereka malo omwe sanachitikepo pomwe pakhala kukhazikitsidwa kwa "transmedia". Blizzard sanangodzichepetsera pamasewerawa, omwe adabweretsa malingaliro ena omwe anali okongola kwambiri kwa anthu monga DLC yaulere, koma ankafuna kupanga chilengedwe chozungulira.
Umboni wa izi unali woyamba wa 'Zakabudula': akabudula makanema ojambula owuziridwa ndi Pixar omwe kampaniyo imawulutsa imakhala ngati kuti ndi nkhani zopeka zapamwamba. Izi sizinangowonetsa "ngwazi" zomwe zikadawoneka bwino pamasewerawa, komanso zidawonetsa umunthu wawo, mantha, ndi mbiri.
Pamodzi ndi zazifupi ndi masewerawo, Blizzard adasindikizanso zojambula ndi mabuku osiyanasiyana kuti athandize kumanga nkhani zozungulira mutuwo. Ngakhale kampaniyo yokha inavomereza kuti inali ndi ndondomeko yotulutsa filimu, lingaliro lomwe, kwa zaka zambiri, linaiwalika.
Mtundu "watsopano".
'Wowombera ngwazi' mitu yawo yowombera pomwe pali mitundu yosiyanasiyana ya zilembo zomwe zimabwereranso ku zakale monga Battlefield, pomwe titha kusankha pakati pa asirikali osiyanasiyana malinga ndi udindo wawo (dokotala, makanda, etc.).
Koma sizinali mpaka 2014, ndi chilengezo cha Overwatch -ndipo Battleborn yophimbidwa- kuti gulu laling'onoli linapeza tanthauzo lomwe lili nalo tsopano: masewera owombera ampikisano omwe otchulidwawo ali ndi nkhani yawoyawo, luso, ndi magawo.
Blizzard adabzalanso masewera omwe mgwirizano udakhala patsogolo kuposa zotsatira. Poyang'anizana ndi zomwe zimachitika pamitu ina pomwe wosewera waluso kwambiri adalandira mphotho, Overtwatch adapereka mawonekedwe oti gululo ligawane ziwerengero ndi zomwe zapambana zomwe zapezedwa pamasewera, kulimbikitsa kugwirira ntchito limodzi.
Mapeto a nkhani
Pamene masewerawa adafika pamsika mu October 2016, adatenga msika ndi mphepo yamkuntho. Monga koyambirira, malinga ndi zomwe adagawana ndi Blizzard palokha, anthu 9.7 miliyoni adalumikizidwa kuti azisewera. Nambala yomwe, ndi gawo lachiwiri la masewerawa, sakonda kugawana nawo.
Masewerawa amawoneka kuti anali okonzeka kukhala "mmodzi" mwa maudindo omwe, kwa zaka zambiri, amatsagana ndi osewera monga World of Warcrat, League of Legends kapena DOTA2, omwe akhala ali kutsogolo kwazaka zopitilira khumi.
Lingaliro lomwe lidawoneka lochepa kwambiri. Zosankha zambiri zolakwika za Blizzard zidapangitsa kuti masewerawa agwetse manambala a osewera ndi owonera.
Mu 2020, chaka cha mliri, mipikisano yonse yapamwamba kwambiri ya e-porter idawona ziwonetsero zawo zikuchulukirachulukira, kuphatikiza owonera opitilira 70%, popeza anthu amakakamizika kuthera nthawi yochulukirapo kunyumba. The Overwatch League, kumbali ina, idawona 60% ya omvera ake atataya.
Tikukondwerera kusintha kwathu kupita ku mutu wotsatira ndi #SeeYouOnTheOtherSide! Gwiritsani ntchito hashtag kugawana zomwe mumakonda za Overwatch 1 ndikusangalala ndi zomwe zidzachitike m'tsogolo! 🎉
Zowonetsa pamasewera, makanema omwe mumakonda, nkhani yoseketsa - tikufuna kuziwona zonse 👀
- Overwatch (@PlayOverwatch) October 2, 2022
Chinachake chomveka kuyambira chaka Blizzard asanapereke Overwatch kuti afa. Mu 2019, patangopita zaka zitatu kuchokera pomwe idakhazikitsidwa, kampaniyo idalengeza gawo lachiwiri. Ngakhale kwenikweni adatsimikizira kuti maudindo onsewa adzakhalapo, chowonadi ndichakuti lero, Okutobala 3, masewera oyambilira akutsazikana kuti angosiya kutsatira kwake.
Kuyambira nthawi imeneyo, masewerawa adakwera ndi kutsika ndipo, ngakhale akuwona manambala abwinoko, amalephera kukopa chiwerengero cha anthu omwe adakopeka nawo pachiyambi cha moyo wake. M'mbuyomu, pa Overwatch 2 beta, kuwonera kwa Twitch kudatsika mpaka 99% patatha masiku asanu ndi awiri kuyambika.
