"Netflix kwa ma boomers a ana". Umu ndi momwe akufotokozedwera ku Vilma, nsanja ya Chisipanishi yomwe ikufuna kusunga, kuphunzitsa ndi kulemba ntchito anthu okalamba kudzera pagulu la 'paintaneti'. M'badwo uno, womwe umaphatikizapo anthu azaka zapakati pa 55 ndi 75, ndi 'chandanda' cha Vilma, amalumikizana ndi 'edtech' yomwe imapereka maphunziro osiyanasiyana amoyo kuti aphunzitse ophunzira awo momwe amasungidwa mumtambo ndi momwe malo ochezera a pa Intaneti amachitira, kupita ku zakudya zaku Mediterranean. kapena maphunziro monga pilates, yoga kapena zumba.
Maphunzirowa ndi amoyo kuti anthu athe kutenga nawo mbali m'magawo onse, funsani aphunzitsi, apereke nawo ndi kuyambitsa mkangano ", adatero CEO ndi woyambitsa nawo kampaniyo, Jon Balzategui. Magawo nthawi zambiri amakhala ola limodzi ndipo amatha kuyambira 9 koloko m'mawa mpaka 9 usiku pafupifupi mosalekeza.
"Simuyenera kudandaula ngati simungathe kupezekapo, chifukwa magawo onse adalembetsedwa ndipo amatha kupezeka 'à la carte'", akufotokoza Balzategui.
"Tili m'dera limene anthu okalamba amakhala osaoneka, ndipo cholinga chathu ndi kupatsa mphamvu okalamba mokwanira, kuti apeze zinthu zatsopano, azichita zinthu zatsopano, azichita zinthu mwakuthupi komanso m'maganizo komanso azigwirizana ndi akuluakulu ena, ndi anthu omwe angawathandize. khalani ndi zokonda zomwezo ", adalongosola Balzategui za mizati ya Vilma, kampani yomwe adasokoneza ndi Andreu Texido.
Amalondawa sawona nzika zachikulire zomwe zimawavuta kugwiritsa ntchito zipangizo zamakono. "Ndikuganiza kuti pali mayankho ambiri a digito omwe amayang'ana gawo laling'ono, koma osati la 'ana obadwa bwino'. Ndipo gawo ili likuchulukirachulukira ”, kuyerekeza ndi Balzategui.
Maphunzirowa adayamba mu Seputembala. Tinayamba ndi makalasi ochepa, ndipo pang'onopang'ono takhala tikukulitsa maphunzirowo. Mu Disembala tinali ndi makalasi 40 a sabata ndipo tsopano oposa 80. Lingaliro ndikukulitsa zopereka sabata ndi sabata ", poyerekeza ndi mkulu wa bungwe la 'edtech'. Ponena za mayankhowo, amatsimikizira kuti zakhala zabwino kuchokera kwa ogwiritsa ntchito: "Amakondadi zomwe tili nazo", ndipo nsanja yafikira kusungitsa magawo 20.000.
kulumpha kwa mayiko
Kampaniyo ili ndi chitsanzo cholembetsa: kwa ma euro 20 pamwezi, ogwiritsa ntchito ali ndi mwayi wopeza makalasi onse. Tsopano akukonzekera kulumpha kwa internationalization. Zopereka zawo zikadali mu Chisipanishi chokha, koma kumapeto kwa 2023 akukonzekera kutera pamsika wina ndi chilankhulo china. Pachifukwa ichi, angotsegula kumene ndalama zokwana mayuro miliyoni imodzi. Ngakhale, Balzategui akutsimikizira, akukonzekera kukonzanso ndalamazo chifukwa cha chiwongoladzanja chomwe adalandira kuchokera ku ndalamazo.
