Ua hoʻokani ʻia ka 1970 World Cup ma Mexico a ʻo Edson Arantes do Nascimento, ʻo Pelé, i kēlā manawa he poʻokela honua ʻelua manawa, kūlou i lalo e nakinaki i kona mau kāmaʻa. ʻO ka hana i ʻike ʻole ʻia he ʻāpana ia o kahi ʻaelike a ke kiʻi i pūlima ai me kahi hui haʻuki Brazilian. I ka pau ʻana o kāna ʻoihana, ʻo ia ka mea i hoʻopau ʻia i kahi hanana hoʻokipa maikaʻi loa ma ʻOkakopa 1977 ma New York's Giants Stadium, ʻo Pelé kekahi mea pāʻani kālepa maikaʻi loa a ʻo kekahi o nā mea haʻuki nui loa i ka hopena o ka mōʻaukala. Ua hoʻomaha ʻo 45 mau makahiki i hala, mai 1977, ʻaʻole i hoʻōki ʻo Pelé i ka loaʻa kālā mai kāna kiʻi a hoʻomau mau loa. E like me ka 'Camisa 10' i hoʻohenehene, nāna i'ōlelo iā ia iho ma ke kolu o ke kanaka, 'E make anaʻo Edson i kekahi lā, akāʻo Pelé ka makeʻole'. Ua ʻike ʻo Pelé i ka ikaika o kāna kiʻi a me kāna hōʻailona mai ka hoʻomaka ʻana o kāna ʻoihana a me ka hoʻokele me ka manaʻo pāʻoihana maikaʻi loa, ʻaʻole like me nā mea haʻuki nui o kāna hanauna. ʻO kāna hoaaloha ʻo Manoel dos Santos Garrincha, i manaʻo ʻia ʻo ia kekahi o nā ʻēheu ʻākau maikaʻi loa ma ka mōʻaukala, ʻo ia ka mea kūʻē, a ʻo nā kānaka ʻilihune, he 49 makahiki wale nō, i loaʻa i ka cirrhosis o ke ake ma muli o nā pilikia ʻona. ʻO ke kūlana nūhou e pili ana ʻAe ʻO ke kumu o ka haʻuki ʻo Mazurka, ka Uruguayan nāna i hoʻokele i ke aliʻi wahine o ʻEnelani a me kāna hoa wahine ʻo Ángel Luis Menéndez maʻamau ʻAe Numerology ʻO ka hui koho o nā ʻelima World Cups Sergi Font ʻO ka manawa i ʻike ai ke kiʻi i ka mana o kāna Popularity ʻO ia ka manawa Ua neʻe ʻo ia me kona ʻohana i ʻAmelika Hui Pū ʻIa e pāʻani ma waena o 1975 a me 1977 me ka hui ʻo New York Cosmos, me ka German Franz Beckenbauer. Ua pili loa ke akamai o ka pôpeku i ka hoʻolaha ʻana o ka pōpeku ma ʻAmelika Hui Pū ʻIa, kahi ʻāina e pāʻani pū ʻia ai ka pōpeku me nā lima. Akā ʻoiai ʻo Pelé e aʻo ana i ke kilokilo o ka pôpeku, e aʻo ana ʻo ia i ke kālepa me nā mōʻī o ka hoʻolaha. I kēia manawa, e hoʻokele ʻia ka New York Cosmos e Warner Communications, i kēia manawa ʻo Time Warner, kekahi o nā mea ʻoliʻoli nui o ka honua. ʻO Arantes do Nascimento ka mea nona kahi paʻi Midas, he paionia i ka mea a mākou e kapa nei i ke kālepa haʻuki i kēia lā, kahi vein e hoʻonui i ke kālā maikaʻi no nā kiʻi haʻuki a me nā kiʻi soccer i kēia lā, kahi kiʻi me kahi kiʻi e pili ana i nā kaukani o ka honua holoʻokoʻa. Wahi a ka makasina 'Forbes', kūikawā i ka helu ʻana i nā miliona miliona, inā e pāʻani ʻo Pelé i ka pōpeku i kēia lā, e loaʻa iā ia ma kahi o 223 miliona mau kālā i kēlā me kēia makahiki ma nā uku kākoʻo a me nā kuleana kiʻi. Ke hoʻohālikelike ʻia me ʻehā o nā mea pāʻani pīpeku nui loa o ka honua, ʻo ka Argentine Lionel Messi, ka Pukiki ʻo Cristiano Ronaldo, ka French Mbappé a me ka Brazilian Neymar, ʻo Pelé ka mea pāʻani uku loa ma ka honua. Ua kaulana ka honua no 17 mau makahiki o ka hoʻokumu ʻana, i ka wā i lanakila ai ʻo ia i ka Cup, me ka helu kaulana loa o nā ʻāina, ua hōʻoia ka hui i ka hoʻolaha ʻana, nā hanana a me nā hoʻopukapuka i nā heihei maikaʻi. Ma ka World Cup ma Brazil i ka makahiki 2014, ua manaʻo ʻo ia ua lanakila kāna brand, Sport 10, ma kahi o $25 miliona ma nā ʻaelike, a ma ka hopena o ka 'Olumepika Rio ma 2016, hiki i kēlā helu ke piʻi i $ 100 miliona. ʻO kēia nā ʻikepili i hōʻike ʻia i ka hui ʻo Bloomberg i kēlā manawa e Paul Kemsley, ka pelekikena mua o Cosmos a me Luna Nui o Legends 10, kahi hui o New York i hoʻokumu ʻia e Terry Byrne - ka luna kiʻi kiʻi ʻo David Beckham mua-, nāna i kūkākūkā i nā ʻaelike hoʻolaha a me nā laikini o nā hōʻailona a nā huahana o Sport 10. "ʻAʻole ia he mea huna i ka World Cup a me ka 'Olumepika ma Brazil. A ʻo Pele ʻo Brazil," wehewehe ʻo Kemsley. Hoʻokumu ʻia ma 2009, ua alakaʻi ʻia ka brand Sport 10 e ka American Joe Fraga, kāna ʻoihana, e mālama ana i ka mālama ʻana i ke kiʻi a me nā kuleana waiwai naʻauao o Rey Pelé, a nāna i hāʻawi i ka ʻōlelo hope ma ka ʻoihana o ke kiʻi. Ua hana pū ʻo Fraga, ka mea ʻoihana kūʻai aku ma ʻAmelika Hui Pū ʻIa, me ka pelekikena mua o kona ʻāina, ʻo Bill Clinton, ma laila ʻo ia i hui ai me Pelé ma 2002, ma kahi hanana Cosmos. ʻO Pelé ka mea kuleana nui o Sport 10, me kahi hui o nā mea hoʻopukapuka honua, a me kahi mea hoʻomaha i kapa ʻia he kumu hoʻohālike no Procter & Gamble, Santander, Vivo, Volkswagen, Emirates, Subway, Coca Cola a me Hublot wati. ʻO ka hōʻailona o nā wati i hoʻokomo kokoke i ka hapalua miliona kālā e hiki ai ke hana i kahi kumu hoʻohālike kūʻokoʻa kūʻokoʻa, me ke kiʻi o Pelé e holo ana i ke kaʻa ma ke kua o ka wati, kahi ʻaelike e like me kāna i hana ai me Mbappé, ma ke kiekie o ka huinaha. Wahi a Celebrity Net Worth, he pūnaewele kūikawā i ka helu ʻana i ka waiwai o nā waiwai kaulana, ua hāʻawi ʻo Pelé i kahi waiwai o 100 miliona mau kālā, ma waena o nā ʻaelike kūʻai aku a me nā hoʻopukapuka waiwai i hana ʻia me ka pāʻina āna i lanakila ai ma 21 mau makahiki ma ke ʻano he pôpeku. Ma kahi ninaninau me ka UOL portal, ua haʻi ʻo Fraga e pili ana i ka hiki iā Pelé ke hana i ka ʻoihana maikaʻi, akā e hoʻoponopono hou iā ia iho a hoʻololi i nā manawa hou. I ka wā o ka maʻi maʻi, aia nā pilikia olakino, ʻo ke kiʻi i kēia manawa me ka ʻenehana e mālama i ke kahe o nā kūkākūkā me ka hoʻohana ʻana i nā ʻoihana pūnaewele, hāʻawi i nā nīnauele a me ke komo ʻana i nā hanana kokoke. "Ma ka hana pū ʻana, he mea kakaikahi loa mākou ʻaʻole hiki i kahi kuʻikahi a me kahi hoʻolālā kūpono ʻo ia ka mea maikaʻi loa nona a no ka manawa kūpono a lākou i lawe ai," wahi a Fraga, e hōʻoiaʻiʻo ana ma ka hālāwai ninaninau ua loaʻa iā ia ka mana o ka Mōʻī a me kāna. ʻohana e hāʻawi i ka ʻōlelo hope i kāu ʻoihana. I ka mahina o Iune, ua hoʻohana ke kiʻi i kahi kuʻikahi me ka brand Roots of Fight e hoʻomaka i kahi laina lole me ka sunum, hāʻawi i kahi hapa o nā waiwai i ka Pele Foundation. "He hanohano loa ka hoʻohanohano ʻana a me ka hui pū ʻana me ka mea pāʻani pôpeku maikaʻi loa o nā manawa āpau," i hoʻolaha ai ʻo Jesse Katz, ka mea hoʻokumu a me ka Luna Hoʻokele o Roots of Fight, i kona hoʻomaka ʻana i ka hōʻiliʻili. Hoʻopuka ka brand i nā ʻāpana i hoʻolaʻa ʻia iā Muhammad Ali, Bruce Lee, Jackie Robinson a me nā moʻolelo ʻē aʻe o ka haʻuki a me ka ʻoihana kaua. ʻOi aku ma mua o kahi kiʻi a me kahi hōʻailona, ʻo Pelé kahi moʻolelo, i hoʻomau ʻia e kāna pāʻani a me ke ola mahalo.
