A cikin 2016, masana'antar wasan bidiyo ta ga ɗayan manyan abubuwan da aka saki a cikin tarihin kwanan nan: Overwatch. Taken Activision Blizzard yayi alƙawarin faɗaɗa sararin samaniya duka a cikin wasan kwaikwayo da kuma labarin da ke kewaye da fitattun jarumai waɗanda tabbas za su burge jama'a tun ma kafin fitowarsu.
Taken ya yi alama kafin da bayan duka don wasan bidiyo da kansa da kuma kasuwa wanda, a wancan lokacin, ya fara ficewa: fitarwa. Amma, bayan kusan shekaru 6 akan kasuwa - ɗan ƙaramin lokaci don irin wannan taken - wannan 3 na Oktoba Overwatch yana rufe kofofin sa.
Yau ce rana ta ƙarshe da 'yan wasan da suka rage za su ji daɗin sa. Dalili? Zuwan kashi na biyu wanda, ga al'umma, yana wakiltar ƙarshen bayani kuma wanda ya karya tare da ainihin ra'ayin kiyaye shi na shekaru.
Duniya "a la Pixar"
Ofaya daga cikin manyan wuraren Overwatch, wani lokacin har zuwa kasuwa, zai samar da wata hanyar da ba a taɓa ganin irin ta ba inda sakin “transmedia” ya faru. Blizzard ba kawai ya iyakance ga wasan ba, wanda ya zo da shi wasu ra'ayoyin da ke da ban sha'awa ga jama'a kamar DLC kyauta, amma yana so ya haifar da sararin samaniya a kusa da shi.
Tabbacin wannan shine farkon farkon 'Shorts': gajeren wando mai rai wanda Pixar ya yi wahayi cewa kamfanin yana watsa shirye-shiryen kai tsaye kamar jerin almara na gargajiya. Waɗannan ba kawai za su gabatar da “jarumai” waɗanda za su tauraro a wasan ba, amma za su nuna halayensu, tsoro, da tarihinsu.
Tare da gajeren wando da wasan kanta, Blizzard ya kuma buga littattafai masu ban dariya da yawa don taimakawa wajen gina labarin da ke kewaye da take. Har ma kamfanin da kansa ya yarda cewa yana da shirye-shiryen fitar da fim, ra'ayin da, tsawon shekaru, an manta da shi.
Nau'in "sabon".
'Jarumi Shooter' taken harbin nasu inda akwai nau'ikan haruffa daban-daban kuma hakan yana komawa ga manyan mutane kamar filin yaƙi, inda za mu iya zaɓar tsakanin sojoji daban-daban gwargwadon aikinsu (likita, sojan sama, da sauransu).
Amma ba har sai 2014, tare da sanarwar Overwatch -da kuma Battleborn mai rufewa - wannan rukunin ya sami ma'anar da yake da shi a yanzu: wasannin harbi masu gasa wanda haruffan ke da nasu labarin, iyawa da matakan.
Blizzard kuma ya dasa wasan wanda haɗin gwiwa ya yi nasara akan sakamako. Da yake fuskantar yanayin wasu lakabi inda aka ba da ƙwararren ɗan wasa, Overtwatch ya ba da shawarar tsari inda ƙungiyar ta raba ƙididdiga da nasarorin da aka samu yayin wasan, haɓaka aikin haɗin gwiwa.
Karshen labarin
Lokacin da wasan ya shiga kasuwa a watan Oktobar 2016, ya dauki kasuwa da hadari. Tun da farko, bisa ga bayanan da Blizzard da kansa ya raba a lokacin, mutane miliyan 9.7 sun haɗa da wasa. Lambar da, tare da kashi na biyu na wasan, sun fi son kada su raba.
Wasan ya zama kamar an shirya shi don zama "ɗaya" daga cikin lakabin da ke tare da 'yan wasa tsawon shekaru, kamar World of Warcrat, League of Legends ko DOTA2, waɗanda ke kan gaba fiye da shekaru goma.
Wani ra'ayi wanda ya bayyana kadan kadan. Yawancin yanke shawara mara kyau na Blizzard ya haifar da raguwar wasan a yawan 'yan wasa da masu kallo.
A cikin 2020, shekarar da cutar ta bulla, duk manyan gasa-e-kosa gasa sun ga lambobin kallon su sun karu don haɗawa da ƙarin masu kallo 70%, yayin da aka tilasta wa mutane yin ƙarin lokaci a gida. Kungiyar Overwatch, a gefe guda, ta ga kashi 60% na masu sauraronta sun rasa.
Muna bikin sauya sheka zuwa babi na gaba tare da #Duba Ku Kan Wani Gefen! Yi amfani da hashtag don raba abubuwan da kuka fi so na Overwatch 1 kuma ku ji daɗin abin da zai faru nan gaba! 🎉
Babban abubuwan wasan kwaikwayo, fim ɗin da kuka fi so, labari mai ban dariya - muna son ganin duka 👀
- Overwatch (@PlayOverwatch) Oktoba 2, 2022
Wani abu mai ma'ana tun shekara guda kafin Blizzard ya riga ya ba da Overwatch ga matattu. A cikin 2019, shekaru uku kacal da ƙaddamar da shi, kamfanin ya sanar da kashi na biyu. Ko da yake bisa ka'ida sun ba da tabbacin cewa duka lakabin za su kasance tare, gaskiyar ita ce, a yau 3 ga Oktoba, wasan farko ya yi bankwana da barin shi kawai.
Tun daga wannan lokacin, wasan ya ga abubuwan da ke faruwa, kuma yayin da yake ganin adadi mafi kyau, ya kasa jawo hankalin adadin mutanen da ya yi a baya a rayuwarsa. Da farko, yayin lokacin Overwatch 2 beta, kallon Twitch ya ragu zuwa 99% kwanaki bakwai bayan farawa.
