LANDELA
Ukushaya kwentengo ye-Netflix ngemuva kokumemezela ukulahlekelwa kwababhalisile abangu-200.000 kanye nokuma kwenzuzo kusukela ngoJanuwari kuya ku-March. Imiphumela ethulwa ingaphansi kakhulu kwaleyo elindelwe inkundla yokusakaza, njengoba abaphathi benkampani babale ukuthi bathwebule amakhasimende ayizigidi ezingu-2,5 emhlabeni wonke ngekota yokuqala. Ekugcineni, icabangela ithemba lokuqala, inkampani yamazwe ngamazwe ibhalise inombolo erekhodiwe yokubhaliselwe ekuqhathanisweni kwekota futhi yaphawula ukuthi yakwazi kanjani ukubuyela emuva enanini lamakhasimende kule minyaka eyishumi edlule.
Imiphumela yebhizinisi nayo ibiphansi kunezibikezelo ngenzuzo eyingqikithi yamaRandi ayizigidi ezingu-1.597, ngaphansi kwezigidi ezingu-1.706 eyabiza ngayo phakathi nezinyanga zokuqala zonyaka odlule.
Ngenxa yalokho, amasheya e-Netflix amakwe ezinsukwini zokuqala zosuku ku-Wall Street ngenzuzo engu-37%, ngemva kokuvala iseshini yayizolo ngokulahlekelwa okungu-3,18%. Ngenxa yalokho, i-Netflix isivele inenani elingaphezu kuka-50% yenani layo emakethe yamasheya futhi uma iqinisekisa ukuwa okuphawulwe ekuhwebeni ngemva kokuvalwa kwe-Wall Street, ukuwa kungase kufike ku-60% uma intengo ibalwa kusukela ku-Wall Street. ukuqala konyaka.
Ngemuva kokuthi ama-akhawunti enziwe obala, i-Netflix yathi le miphumela ibonisa umthelela wokuphazamiseka kwenkonzo yayo eRussia, kanye nokucindezelwa kwawo wonke ama-akhawunti okukhokha avela kuleli zwe, isimo esibangele irekhodi lababhalisile abangu-700.000. Ngokusho kwezibalo zesikhulumi, ngaphandle kokulahlekelwa ababhalisile baseRussia, inani lababhalisile lizokwenyuka ngabasebenzisi abayingxenye yesigidi.
Ngokunjalo, inkampani yahlobanisa ukwehla nokunyuka kwezinkundla ezintsha ezincintisanayo, njenge-Disney ne-Apple, nayo eqale ohlwini lwababhalisile. "Esikhathini esifushane asinyusi imali etholwayo ngokushesha njengoba besingathanda," bavuma bevela enkampanini yokusakaza, eseLos Gatos (California), encwadini ebhalelwe abatshalizimali bayo.
Yize ijubane lihamba kancane kunalokho obekulindelwe, isibalo semali engenayo yenkampani sikhuphuke ngo-9,8%, safinyelela ku-7.868 million dollars (7.293 million euros) kusukela ngoMashi odlule kanye nezibikezelo zamazwe ngamazwe zokuthi inzuzo izokhuphuka ngo-9,7%. unyaka nonyaka, kuze kufike ku-8.053 million dollars (7.464 million euros) kusukela ngo-Ephreli kuya kuJuni.
ifomula enezindleko eziphansi
Ngaleso sikhathi, iNetflix isivele ipheka uhlelo olusha lokunqoba ukuncishiswa kwenani labasebenzisi. Ukuze kuncishiswe ukulahlekelwa kwamakhasimende ngokushesha ngangokunokwenzeka nokuthi indiza eya ezinkampanini zomncintiswano ingaqhubeki, i-Netflix ithuthukise inhloso yayo yokwethula amafomula amasha okuguqula abasebenzisi bama-akhawunti abiwe babe amaklayenti ukuze thola ukubuya kwemeya Inkampani ibale ukuthi lokhu okubhaliselwe okuhlukanisa amanani nezinkokhelo zanyanga zonke kuhumushela kubasebenzisi abangaba izigidi ezingu-100 abengeziwe.
Ngakho-ke, umxhumanisi we-Netflix, u-Reed Hastings, umemezele phakathi nengqungquthela nabahlaziyi ukuthi wayefundela ukwethula uhlelo olungabizi kakhulu oluzobandakanya ukubukwa kwezikhangiso. “Akusona isixazululo sesikhashana ngoba uma usuqalile ukunikeza uhlelo olubiza kancane olunezikhangiso njengenketho, abanye abathengi bayaluthatha. Futhi sinesizinda esikhulu esifakiwe okungenzeka ukuthi sijabule kakhulu lapho sikhona,” kusho uHastings.
“Mhlawumbe asikude kangako, kodwa cha, ngicabanga ukuthi kusobala ukuthi isebenzela uHulu. I-Disney iyakwenza. I-HBO yenze. Angicabangi ukuthi sinokungabaza okuningi ukuthi kuyasebenza, ”kwengeza uHastings. "Ngakho-ke ngicabanga ukuthi sizongena ngempela," ecacisa mayelana nethuba lokwethula le fomula ebiza kancane.
