Ifemu yemfashini yabesifazane i-KOKER iyaqhubeka nesu lokunweba kulo nyaka ka-2022 futhi isivule isitolo sayo sokuqala sonyaka e-Alicante. Lesi sakhiwo esisha sisemgwaqweni oyifanekiselo i-Castaños futhi sinendawo yokuthengisa engu-90 square metres. Isibikezelo somkhiqizo sizogcina izikhungo eziyisishiyagalombili engxenyeni yesibili yonyaka kanti ese-Alicante iyisibhamu sokuqala, kube yinqubo yokukhula.
Ngemuva kokuqubuka kwalolu bhubhane, imfashini eSpain ivale u-2020 ngokwehla ngama-39,8%. Lokhu kwalandelwa yizinyanga ezinzima kakhulu ezingeni elijwayelekile kulo mkhakha. Kodwa-ke, inkampani yemfashini i-KOKER ikwazile ukubhekana nalesi simo futhi iqhubeka nokukhula ngenxa yesu elichazwe kahle kakhulu.
Selokhu kwaqala inkinga yezempilo, umkhiqizo usuvule izitolo ezingama-24 ezitholakala eSpain nakwamanye amazwe. “Inkinga yezomnotho ekhona manje yenze izindawo ezingcono, izimo nokugcinwa kwazo zisesimweni esingcono ku-KOKER. Konke lokhu sekuhlangene kunesisekelo sezingxoxo esiqinile, kusivumele ukuthi siqhubeke nokukhula nokubheja ekwandiseni umkhiqizo wethu emhlabeni”, kusho uPriscilla Ramírez, umsunguli kanye ne-CEO ye-KOKER.
Phakathi kwezibikezelo zale nkampani, uhlelo lokuhwebelana kwamanye amazwe ngokuvulwa kwemakethe eChile nase-Egypt nalo luzokwaziwa. Njengamanje, i-KOKER ikhona emazweni angu-8 anemihlangano engama-34. Phakathi kwamazwe kukhona: iFrance, iPortugal, iMexico, iPanama, iCosta Rica, iBelgium, iSwitzerland neRomania.
“Okowesifazane wesimanje”
Kusukela ekuzalweni kwayo, ngo-2014, i-KOKER izisungule ngokuhlakanipha njenge-benchmark emfashini. Abantu abahlukahlukene basesidlangalaleni bagqoka imiklamo yabo kanye nezitayela zeziteshi zethelevishini zinesignesha yezimpahla zabo. U-Lidia Lozano, u-Alba Carrillo, u-Anne Igartiburu, u-Rosa López noma u-Belén Esteban bangabanye "osaziwayo" abafuna ukubheja ukuze bathole imiklomelo yabo.
I-firm ikholelwa "kuwesifazane wangempela" futhi igwema amasayizi amancane nemfashini yama-mannequins. Abaqambi bayo, abangama-90% abakhiqizwe eSpain, e-Italy, eFrance nasePortugal, baklanyelwe »owesifazane wamanje« futhi bazivumelanisa nazo zonke izinhlobo zemizimba.
Iqembu, elihlanganisa izinhlobo ze-Koker ne-Moolberry, livale u-2021 ngokuthengiswa kwama-euro ayizigidi ezingu-7,5. Ngo-2022, ihlela ukukhuphula leso sibalo ngama-28%.
I-KOKER inkampani yase-Spain "yemfashini yabesifazane esezingeni eliphezulu" umqondo wayo oyinhloko uwukunikeza 'inhlanganisela ephelele', izingubo eziphelele ezikhuthaza amakhasimende njengokungathi athenga umuntu siqu. Ngenhloso yokuba namathrendi akamuva, inkampani yethula amaqoqo amasonto onke ngamashothi nezinsiza ezigqugquzelwe ama-catwalks aphesheya kanye nabagqugquzeli abaphambili.
Le phrojekthi, eholwa nguPriscilla Ramirez, owazalwa ngo-2014 eToledo lapho bavula khona isitolo sabo sokuqala. Kusukela lapho, i-KOKER ifakwe emazweni angu-8 futhi inamaphuzu angaphezu kuka-80 okuthengisa. Izitolo zabo ezine zise-Toledo, lapho futhi benendlunkulu yabo nesikhungo sezokuthutha.
Ibhrendi ikhethe ukukhiqizwa eSpain nase-Italy kanye nephethini yocwaningo enosayizi ovumelana kahle kwabesifazane abaningi, kungakhathaliseki ubudala babo, isisindo noma isimo somzimba.
