UMarta Ortega uthatha izintambo ze-Inditex nenselelo yokunciphisa umthelela wempi nokwehla kwamandla emali.

UJorge AguilarLANDELA

Eminyakeni engaphezu kweshumi edlule, ilungu lozalo luka-Amancio Ortega labuyela esihlalweni se-Inditex. Indodakazi yakhe encane, uMarta, ithatha izintambo namuhla, nakuba ingeke ibe nemisebenzi yokuphatha. Ngale ndlela, esikhundleni sika-Pablo Isla, osesikhundleni kusukela ngo-2011, ukuguqulwa kwesizukulwane seqembu lezindwangu kufinyelele umvuthwandaba lapho. Nakuba imisebenzi yokuphatha izowela ku-CEO entsha kusukela ngoNovemba odlule, u-Óscar García Maceiras, umongameli omusha uzoba nezibopho ezimbalwa. Ngokukhethekile, ibhodi labaqondisi liphakamisa ukuthi liphathe izindawo zokucwaninga kwangaphakathi, unobhala jikelele kanye nebhodi labaqondisi kanye nokuxhumana enkathini entsha ukuthi inkampani ephethe i-Zara imayelana nempendulo.

U-Isla, ozothola isinxephezelo sama-euro ayizigidi ezingama-23, osevele ezuze ifa lombuso osudlule ama-euro ayizigidi ezingama-28.000 ekuthengisweni kanye nenzuzo engaphezu kwezigidi ezingama-3.600 ngo-2019. Yilolu bhubhane kuphela olunqamule ukuthi umdondoshiya wezindwangu uzoqhubeka nokuqopha amarekhodi, nakuba Last imiphumela yonyaka ibisondele kwizibalo zangaphambi kobhubhane. Manje, uMarta Ortega, kanye noMaceiras, kuzodingeka babhekane nezinselele ezihlukahlukene, ezinye zazo ezesikhashana.

Ngoba impi yase-Ukraine isaqhubeka nokuba yinkinga ku-Inditex. Inkampani kwadingeka ivale izitolo zayo e-Ukraine naseRussia. Kuleli zwe lokugcina, izikhungo zikhuphuke zafinyelela ku-502, nabasebenzi abayi-10.200, okuyimakethe ebaluleke kakhulu ngemuva kweSpain. Kule kota yokuqala, iqembu lezindwangu libike ukuthi womabili la mazwe enza u-5% wokukhula kokuthengisa ngoFebhuwari.

I-tandem entsha manje kuzofanele inciphise umthelela wempi, okuyimanje ewushaya emakethe yamasheya. Selokhu kugqashuka impi, i-Inditex ilahlekelwe yi-19,62% yenani layo, futhi izolo nje i-Iberdrola iyichithile njengenkampani ye-Ibex enemali ephezulu kakhulu. Izolo, amasheya ehle ngo-5%.

Ukukhula okulengayo kwesiteji se-Isla akunakuqondwa ngaphandle kokuzibophezela emakethe eku-inthanethi. Umongameli owake waba ngumongameli wayesecacile ukuthi ukuze anciphise izikhathi ukuze asebenze kahle kakhulu ekusatshalalisweni, wahlanganisa izitolo eziku-inthanethi nezomzimba ngenxa yobuchwepheshe be-RFID. Namuhla, i-Zara ibuyela ku-inthanethi kuwo wonke amazwe omhlaba futhi ukuthengiswa kwe-inthanethi kumelela ngaphezu kwama-25% e-Inditex. Manje, umgomo wenkampani uwukudlula u-30% yenani eliphelele ngo-2024. Ngaphezu kwalokho, ukusimama kube enye yezinsika ezibalulekile zomnikazi we-Zara, inhloso yakhe ukufeza ukukhishwa kwe-zero enetha ngo-2040.

Futhi ngemuva kwe-Ortega ne-Maceiras ngaphambili kunciphisa umthelela wokwehla kwamandla emali, osekufinyelele ku-9,8% ngoMashi. Ngesikhathi sokwethulwa kwemiphumela, u-Isla ulinganise ukuthi inkampani ilahlekelwe amanani ngokwesilinganiso eSpain ngo-2%, kanti kwezinye izimakethe izofinyelela ku-5%. Inhloso akuyona enye ngaphandle kokugcina imajini iyonke, efinyelele ku-57% ngo-2021. Uma izintengo zikhuphuka, akushiwo ukuthi inkampani kuzodingeka yenze ukubuyekezwa kwamanani amasha.

izindiza

Esigabeni sezinhlelo, isitolo esikhulu kunazo zonke seZara emhlabeni savulwa ngo-Ephreli 8, esizoba sehhotela laseRiu Plaza España eMadrid. Ngokukhethekile, izoba namamitha-skwele angu-7.700 asabalaliswe phezu kwezitezi ezine, okuhlanganisa nesitezi esingaphansi esizoba nendlu yokugcina impahla ukuze kuhlinzekwe insizakalo yokushintsha imiklomelo ngokushesha. Isitolo esikhulu sizophinda sibe nezindawo zokuzikhokhela wena futhi sizoba nolwazi 'lwemodi yesitolo'. Ngokunjalo, izophinde ibe ne-1.200 cubic meter Stradivarius. Lokhu kuvulwa kufanekisela isu le-Inditex nezitolo zayo eminyakeni yamuva, lapho ifuna izikhungo ezinkulu kanye namamitha-skwele esikhala sokuthengisa kunenani lezitolo.

Ngakolunye uhlangothi, ngaphezu kwe-Arteixo, isakhiwo esisha se-Zara sisakhiwa, esizofaka amaqembu ezentengiselwano nokuklama. Kuyifenisha engamamitha-skwele ayi-170.000 futhi ezobiza ama-euro ayizigidi ezingu-240, izoba nezitezi ezinhlanu futhi izongena ngokugcwele ohlelweni lokusimama kwenkampani. Kulindeleke ukuthi iqedwe phakathi kuka-2024 no-2025.