Ukukhuthaza uphawu kwi-Intanethi kubandakanya okungaphezulu nje kokuthumela iintengiso kwimidiya yoluntu. Ngapha koko, kungcono ukuqesha i-arhente ye-SEO ukufezekisa ukuqondwa okukhulu. Lo mntu uya kuba noxanduva lokuhlalutya, ukulawula nokucwangcisa zonke izicwangciso zokumisa injini yokukhangela. Ngale ndlela, ngalo lonke ixesha umntu ekhangela kuGoogle, uphawu luya kuvela kumaphepha okuqala ngokwendalo.
Kuthethwa ntoni nge-arhente ye-SEO?
Omnye arhente ye yinkampani ene iingcali zobungcali kwindawo yentengiso kunye nohlalutyo eyenza ngaphakathi nangaphandle iphothali yewebhu ethile ukuyibeka kuyo nayiphi na yeenjini zokukhangela. Ezi zifinyezo zithetha UkuSebenza kweeNjini zoPhando, okanye ukulungiselelwa kweenjini zokukhangela.
Nokuba kunjalo Google, Bing okanye Yahoo isebenza ukwenza isithuba sewebhu sibonakale. Ngokomzekelo, ukuba i-arhente iqeshwe yinkampani ye-ayisikrimu, kufuneka iqinisekise ukuba xa umsebenzisi efuna "indawo yokuthenga i-ayisikrimu", ibonakala phakathi kweziphumo zokuqala.
Ukuphucula kubandakanya ukusebenzisa izicwangciso ezahlukeneyo, ezifana nokusetyenziswa kwamagama angundoqo, iifomathi ezahlukeneyo zomxholo, uyilo olusabelayo lweselula, ukudala imephu yesayithi elungileyo kunye nesakhiwo sekhonkco, phakathi kwabanye. Konke oku kuncediswa ngamaphulo ahlukeneyo ajolise ekwandiseni izinto ezimbini ezibalulekileyo: ukufaneleka kunye negunya lesayithi kwi-Intanethi.
Kutheni kufuneka kuqeshwe i-arhente ye-SEO?
Esona sizathu siphambili sokuqesha i-arhente ye-SEO kukuba kuphela baneqela leengcali kunye neengcali kuzo zonke iindawo ze-SEO, singasathethi ke ngamava kwezona zicwangciso zingcono zedijithali ezifana Ukulungiselela iWPO. Kuthatha ukuziqhelanisa, ukufunda kunye nethamo elithile le-intuition ukuzicwangcisa ngokulula njengeintanethi zentlalo.
Kwelinye icala, banako ukwandisa ixabiso lotyalo-mali ixesha elidlulele. Ngokomzekelo, indawo efanelekileyo yezinto eziphilayo inokutsala kwaye yandise umthamo wokutyelela iminyaka. Unokuqinisekisa ukuba zonke iinzame zijoliswe kubaphulaphuli abafanelekileyo abazimisele ukubandakanya uphawu kunye nokuthenga.
Ba no kukwazi tolika i-algorithm kwaye uqonde ukuba i-robot ye-injini yokukhangela "ifunda" njani ukubeka iwebhusayithi.
Yintoni eyenziwa yi-arhente ye-SEO?
- Indalo edibeneyo kunye nomxhasi wengxelo ye-SEO: Unxibelelwano lubalulekile kwimpumelelo yobudlelwane phakathi komthengi kunye ne-SEO agency. Ngoko ke, isinyathelo sokuqala sihlala sihlala phantsi kunye nokudala uxwebhu oluchaza iinjongo eziza kufezekiswa, iimveliso okanye iinkonzo eziza kukhuthazwa kunye neminye imiba.
- Uphicotho lwe-SEO: Amaxesha amaninzi, uphawu sele lunayo iwebhusayithi yalo okanye omnye umxholo we-intanethi, ngoko ke inyathelo lokuqala kukuvavanya ukuba imi phi na ngokwendawo kunye nokuba zeziphi izikhewu ekufuneka zizaliswe..
- Kufuneka kuqulunqwe isicwangciso-qhinga sokubeka esinenkathalo: Kule nto kufuneka uqokelele ulwazi olwaneleyo kunye nolo lwazi i-arhente ye-SEO iya kwenza umsebenzi wayo wokumisela ukuba zeziphi izenzo ekufuneka zenziwe. Kufuneka kukhunjulwe ukuba umphumo we-SEO awubonakali ukusuka ngosuku ukuya kwelinye, lwenziwa ngokuqhubekayo ngokuqhuba imisebenzi yokulondoloza.
- Umlinganiselo nonxibelelwano: Iziphumo ziya kubhalwa kwingxelo yokuba i-arhente ye-SEO iya kuthumela emva koko kumxhasi, emva koko omabini amaqela kufuneka avumelane ngamanyathelo alandelayo.
Indlela yokukhetha i-arhente ye-SEO?
I-arhente elungileyo yokubeka iwebhu kufuneka ibonelele ngezi nkonzo:
- Ukucaca: Kungakhathaliseki ukuba zinzima kangakanani iindlela zokumisa, i-arhente ye-SEO inyanzelekile ukuba ibe yi-didactic kangangoko kunokwenzeka kunye nomxhasi. Ngale ndlela, kufuneka uqinisekise ukuba umxhasi uyayiqonda into eyenziwayo.
- Iinkonzo ezidibeneyo: yonke imiba enokwenzeka kufuneka igutyungelwe ukuze uncedo lungenamthungo kwaye luphelele.
- Unxibelelwano lolwelo: umxhasi kufuneka aqonde, ngamaxesha onke, ngento eyenziwa yi-arhente.
- Personalización: Bonke abaxumi baneemeko ezahlukeneyo kunye neemfuno, ngoko ngokusekelwe kuloo nto, isicwangciso somsebenzi othile kufuneka senziwe esisebenzayo kwaye sihlangabezane nokulindela umxhasi. Ngamanye amazwi, isicwangciso somsebenzi esilungileyo siya kuhlala sisenziwa ngumntu.
