LANDELA
U-Joan Laporta wayekhatshwa sisivumelwano esifana 'noluntu' lwesidingo sokwamkela iindlela ezicinga ukuthengiswa kwemisebenzi. Ukuba uchaze inkqubo yokuvalelwa kwe-terminal oza kuyinyanga ngeendlela ezahlukeneyo zonyango, eli lithuba lokuzisekela kwiFomula 1. Ukuba abasemagunyeni bethu basebenzise i-levers yezoqoqosho, baya kudlula ibhokisi ukuyimisa. kwaye singayibeka kwindawo yokuqala ukukhuphisana ukuze siphumelele”. Yile ndlela umongameli waqala ngayo iNdibano apho, ngaphandle kokubonelela ngedatha eninzi, wafuna ukufumana imvume yokuthengisa i-49.9 ekhulwini ye-BLM kunye nokukhupha i-25% yamalungelo omabonakude kumtyali-mali omnye okanye ngaphezulu.
Isigunyaziso sokuba, kunye nethuba lokudlulisela ipesenti yeBarça Studios, ijonge ukungena ubuncinci kwi-800 yezigidi zee-euro, eya kumvumela ukuba abuyisele umva imeko yakhe yezemali emva kokuvala unyaka odlulileyo kunye nelahleko ye-481 yezigidi, ukulwa nomda womvuzo. negative (-144 million) kunye enye njengelahleko kweli xesha lonyaka eya kuba malunga 120 million.
"Ukuba ukuzithemba kwethu kunye namandla ethu aya kuthi asebenze i-levers, baya kuzama ukugcina ibhalansi elungileyo, kuya kufuneka baphuhlise ifom echanekileyo kwaye baya kuba notyalo-mali oluyimfuneko ukwenza amaqela akhuphisane ngakumbi. Emva koko siya kusebenzisa indlela yozinzo lwezemali”, ucacise watsho uLaporta, owafumana imvume enkulu 'kwintlalontle'.
Isixhobo sokuqala esijoliswe ekusetyenzisweni komyalelo kukuthengiswa kweBLM (Barça Licensing & Merchandising), eyinkampani eyenziwe yiklabhu ngoJulayi 2018 ukuxhaphaza 'urhwebo' zorhwebo (uthungelwano lweevenkile zokuthengisa iimpahla kunye nemveliso. iilayisensi) evela eBarça ukubuyisela umjelo womsebenzi ngelo xesha owenze ngaphezulu kwe-65 yezigidi zeeyuro ngonyaka, inani elinamandla emva kobhubhani wokuvalwa okukhulu kweevenkile zayo kunye nokuhamba kukaLeo Messi. Iklabhu yayicebe ukonyuka kancinci kwengeniso (ukusuka kwi-55,28 yezigidi ngo-2020-21 ukuya kwi-103,63 ngo-2024-25) engayi kuzaliseka, kuthathelwa ingqalelo ukuba kunyaka ophelileyo kuphela izigidi ezingama-21,68 zangeniswa . I-Laporta inethemba lokubandakanya "phakathi kwe-200 kunye ne-300 yezigidi" kwi-BLM, "enexabiso eliphakathi kwe-600 kunye ne-700 yezigidi", ngaphezu kokugcina isigqibo. Abathunywa abangama-568 bavotele inkxaso, abangama-65 bechasa kwaye abali-13 bangenanto. Indlela yasimahla yokuthengisa iBLM.
Amaqabane kunye namahlakani alalanisayo agunyazisa ukusebenza kweendlela zoqoqosho zeBLM pic.twitter.com/Lp4Tjo5UhD
– FC Barcelona (@FCBarcelona_es) ngoJuni 16, 2022
IBarcelona ikwabanga ukuba inikezela nge-25 pesenti yamalungelo ayo kamabonwakude kumtyali-mali omnye okanye ngaphezulu. Iklabhu yaseCatalan iqikelele ukuba inokungena kwi-450 yezigidi zee-euro kwikota yothethathethwano oluthe kunyaka ophelileyo lwenze i-165,5 yezigidi. "Kuya kubakho ubuncinci be-200 yezigidi kwi-10% nganye eya kuthengiswa kwiminyaka eyi-25," utshilo u-Vice-President Oriol Romeu. Kufuneka kuthathelwe ingqalelo ukuba kukho iikhrayitheriya ezintathu zokumisela ukuhanjiswa kwamaqela okuQala: i-50% kwiindawo ezilinganayo, i-25% ngokusekelwe kwiziphumo zezemidlalo zexesha elihlanu lokugqibela (eyona nto yakutshanje inesisindo esingaphezulu) kunye nenye i-25% ukufakelwa kwentlalo (ukubhaliswa, iiofisi zebhokisi, abaphulaphuli, iinethiwekhi zentlalo ...). Iqabane le-compromise likwagunyazise ukusetyenziswa kwesi sixhobo sesibini ngoninzi olukhulu. Ama-586 avotele ewe, ama-62 avotela athi hayi kwaye i-13 ingenanto.
Amaqabane kunye namaqabane abeka esichengeni agunyazisa ukusebenza kweendlela zoqoqosho ezibhekiselele kumalungelo kamabonakude pic.twitter.com/TuA8pufmoq
– FC Barcelona (@FCBarcelona_es) ngoJuni 16, 2022
Ezinye iikhaphethi ezigcina i-Barcelona ivulekile ukuvelisa ingeniso kunye nokucoca iklabhu kukuthengiswa kwe-49% ye-Barça Studios (iyunithi yoshishino yokudala, imveliso, ukuhanjiswa kunye nokuthengiswa kwezinto ezivakalayo), ukhetho olusele luvunyiwe ngabakhomishinala kwinyanga ephelileyo. kaOktobha. kwaye iBarça iya kulindela ukutyala imali malunga ne-200 yezigidi zeeyuro. I-Laporta ibambe izibonelelo ezimbalwa kwishishini le-audiovisual kwiinyanga ezintathu ezidlulileyo, ukuthengiswa kwayo kubonakala kuhlahlo lwabiwo-mali lwalo nyaka ngexabiso le-50 yezigidi. IBarça Studios lelinye lamasebe amane abandakanywe kwiBarça Corporate ukuba ibhodi yabalawuli kaJosep Maria Bartomeu yakhawulwa ukufumana umvuzo okhawulezileyo ngenxa yeziphumo ezibi zobhubhane. Abanye ibiyiBLM, iBarça Innovation Hub (iqonga lokukhuthaza uphando lwezenzululwazi nobuchwepheshe olusetyenziswa kwezemidlalo nakulwazi), kunye neBarça Academy, enezikolo eziphantse zibe ngama-50 kwihlabathi liphela ezinemodeli yoqeqesho lwebhola ekhatywayo kunye nemilinganiselo.
Ukukhankanya okukhethekileyo kumbulelo wokungenelela kukaJoan Gaspart, ecela umongameli ukuba abize uTebas kulo Lwesihlanu "ukuze asishiye sodwa" kwaye wakhusela esidlangalaleni uPiqué waza wacela inkokhelo kuMessi.
I-Laporta's economic "levers"
Ikhamera kamabonwakude kumdlalo weLaLiga-ÓSCAR DEL POZO
25%
IBarcelona iqikelela ukuba inokungena kwizigidi ezingama-270 ngokuncama ikota yamalungelo kamabonwakude.
Enye yamakhulu eemveliso ezisemthethweni zeBarca - FC BARCELONA
49,9%
IBarça Licensing & Merchandising yinkampani ethengisa iimveliso zeBarcelona. Iklabhu ilindele ukungena phakathi kwe-200 kunye ne-300 yezigidi.
