LANDELA
Asiyondlela yeerozi, nokuba bacinga njalo. Sithetha ngabantu baseSpain abancinci, abaphupha ngokuba ngabadali bomxholo okanye 'abaphembeleli'. Oko kukuthi, balandela iphupha elimbalwa kakhulu abakwaziyo ukuzenza ngenxa yokuba bafikelela kwihlabathi elingenangqondo le-intanethi elingeyiyo le nto ibonakala ngathi.
Ngokutsho kwedatha yophando 'Yidla, dala, dlala. Amagqabantshintshi ngokuzonwabisa kwedijithali kolutsha ', olwenziwa liZiko likaReina Sofía kuButsha kunye noLutsha lwe-FAD Youth Foundation phakathi kwe-1.200 yabantu phakathi kwe-15 kunye ne-29 yeminyaka ubudala, i-1 kubantu abatsha abayi-10 ibonisa ukuba bazinikele ekudaleni umxholo ngobuchule kwaye ngokwenyani um-1 kwisi-3 angathanda ukuba 'nempembelelo', iipesenti eziphezulu kakhulu phakathi kwamaqela aneminyaka eli-15 ukuya kweli-19.
Sober bonke abantu abancinci balandela abantu abenza umxholo kwi-intanethi, ngakumbi nge-Instagram (86,7%). Kubo, ukudalwa komxholo wedijithali sisenzo semihla ngemihla: i-8 kwi-10 yenza umxholo kwi-intanethi. Wonke umntu unombono ochanekileyo womsebenzi wokudala umxholo, egxininisa ukuba ishaneli efanelekileyo yokudala umxholo ozinikele kwizizathu zentlalo okanye ukwazisa (60,7%), ukuba inekamva elihle (59,7%) apho ivumela ukudala ukuba kukhululwe. ngenkululeko engaphezulu kuneyosasazo lwemveli (56,2%). Kukwakho nepesenti enkulu yabantu abatsha abacinga ukuba ngumsebenzi oxatyisiweyo eluntwini (50,3%) kwaye kunzima ukuhlala nawo (48,8%).
Ngokwengxelo, abantu abatsha bajonga ukuba ukuzinikela ekudaleni umxholo "kunzima kakhulu ngenxa yokhuphiswano olukhulu lwecandelo." Nangona kunjalo, i-7.8% izamile ukuziphilisa ngayo kulo nyaka uphelileyo kwaye inikezele. "Enyanisweni -ibalaselisa uphononongo-, phakathi kuka-2020 kunye no-2021 abantu abatsha abaye bazama kwaye bayishiya baye baxhalaba kakhulu, ukusuka kwi-1,8% ukuya kwi-7,8% kunyaka nje omnye". Kwiingcali, la manani anika imikhondo malunga »nokudakumba kunye noxinzelelo apho abo basilelayo ukuphumelela baphantsi, bamfamekiswe kuphela koko bakutyayo, bengazi, ubukhulu becala, ukukhuphisana kwecandelo kunye nobunzima bokufumana okuthile. Amanani aqinisekisa ukuphila koqoqosho lokuzinikezela”. Ungalibali ukuba abaqulunqi bomxholo batyala imali eninzi kunye nomzamo: ayisiyiyo nje le nto uyibona kwiscreen.
Ku-Eurídice Cabañes, i-Philosopher yeTekhnoloji kwiMidlalo yeArs, oye waya ekunikezelweni kwengxelo ngoLwesine, abantu abatsha kufuneka bacace malunga nenkalo enye: "Olu pho nonongo luthetha ngokuzonwabisa kwedijithali. Kodwa ukuba sithetha malunga nolutsha olufuna ukuzinikela ekudaleni umxholo, asisathethi ngokuzonwabisa, sithetha ngomsebenzi. Ukubonelela ngomxholo ngumsebenzi. Isitshixo kukuba: Ngaba uyafuna ukuhlawulwa ngalo msebenzi?«.
Ingxelo ibalaselisa ukuba "lithuba elincinci lamathuba kwaye lixhomekeke kwizinto ezininzi ezingaphaya komntu ezinokuthi zikhokelele kunxunguphalo phakathi koninzi lwabo bazamayo kodwa bangaphumeleli."
Imidlalo yevidiyo kunye neeyantlukwano zesini
Ukutya umxholo ovela kwi "influencers" akukuphela kwento eyenza ukuzonwabisa kwedijithali kwabaseSpain abancinci, abachitha iiyure ze-7 ngosuku ngokutya, ukudala kunye nokudlala, nokuba baphulaphule i-podcast, ukubukela uchungechunge kunye neemuvi ngokufunwa okanye ukudlala imidlalo yevidiyo kwi-intanethi. . Phila ngokuntywiliselwa kwi-ecosystem yetekhnoloji eyohlukeneyo neyohlukeneyo enika iinketho ezahlukeneyo nezahlukeneyo.
Imidlalo yevidiyo iye yazimisa njengeyona nkalo yokuzonwabisa yolutsha. Phantse i-9 kwi-10 yabantu abatsha ngabadlali (86,8%) kwaye i-37,4% idlala yonke imihla. Ukongeza, uninzi (85,9%) lusebenzisa uhlobo oluthile lomxholo "wemidlalo" (uphononongo, imidlalo, ukusasazwa, njl.).
Nangona kunjalo, le ngxelo iqaqambisa indlela imidlalo yevidiyo ebonakala ngathi licandelo lamadoda: phakathi kwabafana, i-95,4% idlala imidlalo yevidiyo, ngelixa phakathi kwabasetyhini, loo pesenti yi-78,4%.
Ngokubanzi, kukho umbono olungileyo wemidlalo yevidiyo phakathi kwabantu abancinci, kodwa ukuvumelana akukwenziwanga ngokubanzi kwaye kukho imbono engalunganga ngakumbi phakathi kwamantombazana kunye nembono entle ngakumbi phakathi kwamakhwenkwe: ubulili kwimidlalo yevidiyo kunye neengcamango eziziingcamango ezisasaza. . Enyanisweni, i-47,9% yabo icinga ukuba imidlalo yenzelwe amakhwenkwe kunye ne-54,1% ukuba inomxholo wesini.
Kwelinye icala, umbono olungileyo wexabiso lemfundo lemidlalo yevidiyo ubalasele: i-52% ithi ukudlala kunceda ukuphuhlisa izakhono zomntu kunye nokufunda izinto. Enyanisweni, i-41,3% icinga ukuba imidlalo yevidiyo iye yaba sisixhobo sokufunda eklasini.
Njengemiba engalunganga, imodeli yothethathethwano igxekwa kakhulu: i-47,9% yabantu abancinci bayala i-microtransactions ngaphakathi kwemidlalo, okuthetha ukuba i-44,8% icinga ukuba imidlalo inokuvelisa umlutha.
Ukufika
Le ecosystem yokuzonwabisa yolutsha kunokwenzeka ngenxa yobukho beendlela zayo. Ngokuqinisekileyo, ngaphezu kwe-70% yabantu abatsha abaphakathi kweminyaka eyi-15 kunye ne-29 ubuncinane banezixhobo ezine ezahlukeneyo ababandakanyeka kuzo kukuzonwabisa kwedijithali: i-smartphone, i-laptop, i-smart TV, i-console yomdlalo, ithebhulethi, njl. Kwaye uninzi (79,9%) luzisebenzisela ukuzonwabisa yonke imihla.
Ngamanye amazwi, abantu abatsha baneteknoloji edibeneyo kubomi babo bemihla ngemihla kungekhona nje ukunxibelelana okanye ukufumana ulwazi-olona setyenziso luxhaphakileyo-, kodwa kunye nokuzonwabisa, bobabini kunye neqela.
Eyona misebenzi yokuzonwabisa rhoqo abayenzayo inento yokwenza nomculo; umxholo weaudiovisual (iividiyo, iimuvi, uthotho, njl.); kunye neenethiwekhi zentlalo, ngakumbi i-Instagram (iminyaka eyi-19-29 ubudala) kunye neTikTok (iminyaka eyi-15-18 ubudala).
Kodwa ngaphandle kwexesha, batyala imali. Kakhulu kubantu abane abancinci babhalisele uhlobo oluthile lomxholo ohlawulelwayo we-audiovisual, ngoko ke isiqingatha sithelekisa umrhumo kunye nabanye abantu (54%). I-23,8% ine-subscription ehlawulwayo kumxholo ovela kubadali, i-21,7% ihlawula umrhumo wemidlalo yevidiyo ye-intanethi kunye ne-17,8% ibhalisele kwiiplatifti zevidiyo ezihlawulwayo.
Imingcipheko yolonwabo lwedijithali
Ngamafutshane, ingxelo ithetha malunga neengozi zokuzonwabisa kolutsha lwedijithali. Eyokuqala kukungalingani, kuba phakathi kwabantu abatsha abanezikhundla ezingathandekiyo zentlalo noqoqosho kukho abafikisayo abambalwa abanandipha ukuzonwabisa kwedijithali imihla ngemihla: i-62,3% xa kuthelekiswa ne-89%.
Kodwa eyona ngxaki inkulu linqanaba eliphezulu lokungazi malunga nenkcitho ekubhaliseni kumxholo ohlawulelwayo, iminikelo kunye ne-microtransactions efunyenwe phakathi kwamaqela olutsha asemngciphekweni. Ngokwembono yengqondo, babonisa amava athile okuxhatshazwa, ukuxhatshazwa kunye nokuphulwa kobumfihlo, zombini kwizinto zokudala umxholo kunye nemidlalo yevidiyo ye-intanethi. Amava angalunganga axhaphake kakhulu phakathi kwamantombazana, kusenokwenzeka ukuba azifihle iinkcukacha zawo kwi-Intanethi, kwaye namakhwenkwe afumana izithuko ezingakumbi edlala kwi-Intanethi.
Enye inkalo emele iqwalaselwe kukusebenzisa ngokugqithiseleyo, okanye kwakude kusetyenziswe isinyanzelo, abanye abantu abaselula abalatha kwiimpendulo zabo ingakumbi kwabo baswele kakhulu kwizinto eziphathekayo.
Ngokubhekiselele kumxholo, abantu abatsha bakhomba ukuxhatshazwa ngokwesondo ngokugqithisileyo komxholo oxeliweyo njengomngcipheko ophambili wolu lonwabo lwedijithali: omnye kwabathathu ucinga ukuba unesondo kakhulu kwaye omnye kwabahlanu uye walayisha (okanye uye waqwalasela) umxholo ovuselelayo okanye ngokwesondo inethiwekhi ukufumana abalandeli okanye izibonelelo zoqoqosho. Olu qheliselo luxhaphake kakhulu kulutsha oluswele kakhulu izinto eziphathekayo.
Ngaphandle koko, zibonisa ilahleko ethile yokusondelana. Abasetyhini baziva bevezwe ngakumbi kwi-Intanethi kwaye banokukuphepha ukuthumela umxholo we-intanethi ukukhusela ubumfihlo babo okanye kuxhatshazo. Ngabo abathintele abantu kakhulu ngenxa yokuba befumene ukuxhatshazwa.
