Abayi kubona nto ihamba kancinci kwi-intanethi. Ukongeza kwi-frequency yazo zonke iintlobo zeendaba zobuxoki kunye nentengiso ye-covert ngumlambo omtsha 'weempembelelo' abazukisa imali ye-crypto kwaye bathembise abaphulaphuli babo abadla ngokubabancinci kakhulu ubomi bobunewunewu kwaye balale phantse ngaphandle kokunyakaza.umnwe Inyaniso kukuba lo mbandela sele ifikelela kumanqanaba obhubhane. Ubhubhani apho uMbutho wabasebenzisi boNxibelelwano ufuna ukubeka imida, ukwenzela ukukhusela abancinci kumxholo onobungozi kunye nokungafanelekanga kunye nokukhusela umdla wabathengi kunye nabasebenzisi ngokuchasene nonxibelelwano lwezorhwebo olungekho mthethweni.
Iziphakamiso zabo zokuphelisa oku nantoni na ebonakala ngathi ihamba nge-intanethi, ngoku ukuba uMthetho Jikelele omtsha woNxibelelwano lwe-Audiovisual ukwinkqubo epheleleyo yepalamente, kukuba iiplatifomu kunye neenethiwekhi zentlalo ezifana neYouTube, Vimeo, Twitch, Instagram, Tik. I-Tok, i-Facebook okanye i-Twitter ibambelela kwimithetho efanayo ephantsi kwayo kumabonwakude ohambelanayo, enemimiselo ethile malunga nonxibelelwano lwezorhwebo kwaye ibophelelekile kungekuphela nje ukulinganisa umxholo abasasaza ngawo ngobudala, kodwa ukusasaza umxholo wabantu abadala kuphela kwiindawo ezithile zexesha. .
Ngendlela efanayo, bahlala becela inani labasebenzisi abavelisa umxholo, ukulungelelanisa kwezo zibophelelo ezifanayo malunga nabancinci kunye neentengiso. “Kufuneka ukhumbule ukuba abalandeli babo, ingakumbi abakwishumi elivisayo nabaselula, bangaphezu kwabaphulaphuli beenkqubo ezininzi zikamabonwakude,” lutsho olu hlolisiso.
“Lo mcimbi unzima kuba imimiselo emibini kufuneka idityaniswe, nguMthetho weNkonzo yeeNkonzo zoLwazi kunye noMthetho Jikelele woNxibelelwano lwe-Audiovisual, kodwa ndicinga ukuba phantse wonke umntu uyayiqonda into yokuba injongo kukuba abemi bafanele babe nenqanaba elifanayo lokhuseleko, kwaye i-Audiovisual Communication ifana ne-Audiovisual Law. nokuba uthatha phi isigqibo malunga nomxholo. Akunakwenzeka ukuba ndibona umxholo ofanayo kumabonwakude nakwi-Intanethi, kwaye kwimeko enye ikhuselwe kwaye kwenye ayinjalo. Ukusuka apho uya kufumana eyona ndlela iyinyani yokuyenza”, wachaza uAlejandro Perales, umongameli woMbutho wabasebenzisi boNxibelelwano.
Isigqibo sayo ibe kukuba malunga ne-4.000 imixholo ye-audiovisual ihlalutyiweyo, phakathi kweenkqubo ezenziwe zaza zasasazwa kumaqonga ngokwawo kunye neevidiyo ezenzelwe abasebenzisi bethu, kuphononongo olugxile kakhulu kubaphembeleli. Kulo naluphi na ukufikelela kwamahhala ngabantwana kumxholo ongafanelekanga, iingxelo zibonise ukuba ngokubanzi kuphela i-1,1% yomxholo ohlalutyiweyo unophawu oluthile okanye isilumkiso sobudala kwaye ukuba kwimeko enobungozi kuphela i-5,5% inezi zilumkiso Loo miqondiso, ityhila umsebenzi. , igxininise kwiiplatifti zevidiyo, kodwa "phantse azikho kwiintanethi zentlalo." Ikwaqaqambisa ukuba nangona ezi qonga zingafane zibambe iphonografi okanye ubundlobongela obugqithisileyo, ukufikelela kwabo kubantwana kuhlala "kuphelele" kwi-intanethi.
Ngokumalunga neentengiso, ikwazisa uluntu ukuba isithathu semiyalezo yayo yentengiso kunye nentengiso ifumanise unxibelelwano lwayo lwentengiso kwaye irekhodwe ikakhulu phakathi kwabaphembeleli bayo -kwi-84,6% yamatyala ayo ayinxalenye yeevidiyo eziveliswa ngabasebenzisi-. Ukwakhalazela umbutho, malunga nokugcwala kwentengiso ababukeli abaphantsi kwayo. Kule meko yeenkqubo ezisasazwa ngamaqonga, i-37,4% yomxholo inikezelwe ikhefu leentengiso ezine okanye ngaphezulu kwimizuzu yonke ye-30, into ethi, ngaphezu kokunyusa imbono ye-invasive yentengiso, "ijongela phantsi ingqibelelo yomxholo" uPerales wachaza. . Kule meko yeintanethi zentlalo, sihlalutye imixholo ephantse ibe yi-2.000 kwiiseshoni ezintlanu zemizuzu emi-5. Ngokusekelwe kwezi seshoni, intengiso edibeneyo ifunyenwe kwi-84,6% yeevidiyo kunye ne-44% yazo, i-akhawunti yonxibelelwano lwezorhwebo phakathi kwe-25% kunye ne-50% yomxholo weseshoni. Kwakhona malunga neefomathi zentengiso kunye neentengiso, iiplatifomu kunye neenethiwekhi zentlalo, baya kuzuza ngokungabikho kolawulo ngenxa yezithintelo zethelevishini. Ngaloo ndlela, kwi-73% yenkxaso-mali kukho imiyalezo ethe ngqo ekhuthaza ukuthengwa kunye nokufakwa kwe-brand kwi-100% yamatyala akukho zibonakaliso okanye izilumkiso kwaye kwakhona kukho imilayezo ethe ngqo ekhuthaza ukuthengwa.
Kodwa kukho ngaphezulu, kulula ukubona, umzekelo, ukuba iimveliso zempilo zinikezelwa njani ngaphandle kobungqina benzululwazi okanye isigunyaziso, iziselo ezinxilisayo ngokufihlakeleyo okanye ukubonisa ukungeniswa kwabo ngabo banoxanduva kunye neendwendwe zeenkqubo, kunye neemveliso ezikumgangatho ophezulu. Icuba, ukuzithengisa okanye amayeza anendawo yawo kuthungelwano lothungelwano. Kufuneka kuthiwe, ewe, emva kokuvunywa koMyalelo wasebukhosini wokuphuhliswa koMthetho weGaming, unxibelelwano lwezorhwebo lwemidlalo kunye nokubheja luye lwanyamalala kumaqonga kunye neenethiwekhi zentlalo ezingezona ezikhethekileyo, nangona kukho ubukho bexesha elithile 0,2%.
Inqaku lokugqibela apho ingxelo yenza lukhulu kunxibelelwano lwezorhwebo olujoliswe ngokukodwa kubantwana. Ngeli xesha, umbutho ubone ukukhuthaza ngokuthe ngqo kubantwana ukuba bathenge kwi-8,9% yemiyalezo yentengiso kunye nokugqamisa "iimeko zentengiso enobudlova kakhulu." Bakwagxininise kwiresiphi yeemveliso ngabaphembeleli "abasebenzisa intembeko kunye nokuthembeka kwabantwana" ngokubakhuthaza ukuba bathenge kunye nokufikelela kwabantwana kumxholo wobuhle "okubeka iicanons ezingqongqo nezikhethekileyo zobuhle" kunye nonxibelelwano oluphezulu- iimveliso ezinamafutha. Kuzo zombini ezi meko, izikhululo zikamabonwakude zinemithetho ethintela ukungena kwabantwana.
Ngaloo ndlela, kucacile ukuba iinkqubo zolawulo lwabazali eziphunyezwa ekhaya azisebenzi kakuhle konke konke. “Zimbini iingxaki zabo. Uninzi lwazo lusekwe kwisigama kwaye isigama siyalahlekisa kakhulu. Yintoni eyenzekayo kukuba kwezinye iimeko zihamba phambili, zivimbela umxholo ongafanele uvalwe, kwaye kwezinye zivumela ukufikelela okupheleleyo. Kwenzeka ngephonografi, baphendula kumagama athile ngokubhloka, kodwa amanye amagama anomfuziselo adlula ngokugqibeleleyo nasiphi na isihluzi”, ucacise uPerales. "Sikholelwa ukuba yintoni esebenzayo, ukongeza kwiinkqubo zokuqinisekisa kabini ukwazi isazisi somsebenzisi kwaye unqume ukuba umncinci okanye hayi, isiqinisekiso somxholo njengenyathelo ngaphambi kokugcinwa kunye nokusasazwa kwayo, kuba ivumela isikali esingqinelanisiweyo nemilinganiselo esetyenziswa ngumntu wonke efanayo nevumela ulawulo lwabazali lusebenze ngokuzenzekelayo”, uqukumbele watsho.
