pack yave muitiro mumavhiki achangopfuura. Uye kwete yekubudirira kwemasevhisi e chokufambisa uye pasuru iyo yakavambwa makore mashanu apfuura muDubai. Kambani iyi yakapinda muziso rechamupupuri nekuda kwekunyunyuta kwakawanda kubva kune vakawanda vashandisi maererano nekunonoka kana kurasikirwa kwemapasuru avo. Zvizhinji zvekupomerwa zvinogona kuonekwa kuburikidza nesocial network Twitter, uko kupomerwa kwechitsotsi chakabatana nePack kwaenda nehutachiona.
Asi chii chinonzi Pack uye ndeapi masevhisi ayo?
Kuti upinde muchirevo zvishoma uye unzwisise zviri kuitika, chinhu chekutanga chaunofanira kuziva ndechekuti ikambani inoumbwa ne mainjiniya epasi rese kupa mabasa ekufambisa uye pasuru. Zvinoenderana neruzivo rwakapihwa newebhusaiti yayo yepamutemo, Paack yakagadzirwa kuti "ipe yakawedzera kukosha kune yekutengesa online" yakajairika nhasi.
Muchokwadi, yakakura se Amazon y Dare reChirungu vakakumbira masevhisi avo, pakati pemibatanidzwa yehungwaru iyo, maererano nemibvunzo yakagadzirwa nevashandisi, inogona kuisa panjodzi mbiri yakanaka iyo zvese zviri zviviri zvitoro zvakawana, mushure memakore ebasa risina kukanganiswa.
Parizvino, Paack anogara muBarcelona, kwaakakwanisa kuumba timu yebasa vanhu vanopfuura zviuru zana. Chiripo ndechekuti pakati pezvichemo zvakanyanyozivikanwa muTwiiter, hapana kana mumwe wavo anopindura nhare dzakaitwa kukumbira ruzivo rwakajeka nezve kwaaive mapakeji akatumirwa "asina kumbosvika kwaanoenda."
Nei Paack ichiratidzwa seimwe sarudzo inogamuchirwa?
Kufanana nekambani chero ipi zvayo nhasi, Paack yakagadzirawo peji rewebhu repamutemo iro rinoratidza ruzivo rwakakosha nezvesevhisi yayo. Chokwadi, chinangwa chako chave chekuzviita kuti uzivikanwe uye kukwezva vatengi vakawanda. Pakati pe data inonyanya kukosha pane webhusaiti yako, tinogona kuwana chikamu chinotsanangura kuti nei iri sarudzo yakanaka.
- Value proposal: Inovimbisa kuendeswa kunotevera mamwe ma paramita, kusanganisira iyo yekuronga sarudzo kuti vatengi vayo vazive kune kwavanotakura.
- Tekinoroji papuratifomu: Iyo Paack chikuva chakagadzirwa neakanyanya masisitimu, kuitira kuvimbisa chiitiko chikuru.
- Delivery experience: Zvinoenderana neyayo portal, kugona kwayo kuburitsa ine "yakanakisa rating" nevatengi, pamwe neiyo ye Google TrustPilot.
- Chako chekufambisa network: Iyo kambani inoti inodzora yayo yekugovera network. Asi hazvisi zvese, sezvo zvichisimbisawo kuti nyanzvi dziripo pakufambiswa kwezvifambiso dzine mwero wakakwana wechiitiko.
- Nyika neEurope kufukidzwa: Vanoshuma zvakare kuti vari kuwanikwa munguva pfupi yapfuura 60 maguta kubva kunyika ina. Uyezve, dzinoratidza kuti dziri mushishi rekukura nekukura.
Zvichemo zviri kuramba zvichienderera mberi
Kunyangwe webhusaiti yavo ichitaura nezve mabhenefiti aunogona kuwana nekuhaya Paack, vashandisi vakaburitsa hasha dzavo paTwitter uye zvirevo zvisina kunaka zve "sevhisi inotyisa" zvave kuramba zvichidzokororwa.
Inzwi rinoshandiswa nevashandisi rinoratidza kusagutsikana kwavo, vachiti mune mazhinji meseji akaburitswa kuti vanga vabatwa chitsotsi. Kana isu tikaunganidza nekuongorora iwo maTweets, tinogona kusimbisa zvinotevera:
- Paack sezviri pachena akataura pane dzimwe nguva kuti vatadza kuendesa mamwe mapasuru sezvo pamba pasina munhu anotarisira angavagamuchire. Asi vashandisi vakafanana vanoramba ruzivo, vachiti panguva yekufungidzirwa kutumirwa kwakanyorwa naPaack kwave kune vanhu panzvimbo yekugamuchira.
- Vashandisi vataura kuti nekuda kwekunonoka kunogara kuripo, vakaedza zvisina kubudirira kutanga kutaurirana nekambani yekutumira. Vakavimbisa kuti hapana anopinda maemail uye kuburikidza nechat havawane mhinduro dzavanoda.
- Pakati pezvichemo paTwitter, takaona kuti vanhu vakati wandei vakaita maodha akati wandei kuzvitoro chaiwo, zvavasina kuwana kana zvigadzirwa zvatumirwa naPaack.
- Sezviri pachena, Paack inoratidzawo papuratifomu yayo kuti zvimwe zvigadzirwa zvakaunzwa, kana vashandisi vakafanana vachiti havasati vagamuchira chero chigadzirwa mumaoko avo. Kutaura idi, vamwe vanonyunyuta kuti havasati vawana mhinduro kwenguva inopfuura mwedzi uye vanotya kuti vacharasikirwa neodha yavo nokusingaperi.
- Vamwe vanokurudzira kukumbira ruzivo nezvekambani inozotumira zvimwe zvigadzirwa mushure mekutengwa online. Kana vakapihwa Paack, vanopa zano kudzima sevhisi nekukasira, kuitira kudzivirira kurasikirwa nemari nechigadzirwa.
- Rimwe boka rinoratidza kuti richadzivisa kutenga kuzvitoro zvinosarudza Paack sekambani yavo yekutakura. Asi ivo vanotenda zvakare kuti zvitoro zvakaita seAmazon neLa Corte Inglés zvinofanirwa kudzivirira rudzi urwu rwesevhisi kuti varege kurasikirwa nemukurumbira wavo.
- Zvitoro zvepadandemutande zvakaita seAmazon zvakati kutakura kwavo kwakaitwa nenguva kuPaack, iyo inoona nezvekugadzira zvinhu. Muchokwadi, zvimwe zvitoro zvepachokwadi zvakatora mamwe mabasa nekudzorera vatengi vazvo mari yekutenga kwavo.
- Kune vatengi vasingatsanangure kuti sei muPaack chikuva, chimiro che yakatumirwa shanduko muzvikamu zvemaminitsi kusvika kununurwa.
- Veruzhinji vanomaka kambani yambotaurwa yezvekutakura uye yepasuru setsotsi, pane vakaburitsa mufananidzo wevakatanga paaccount yavo kuti vazivikanwe nevamwe vanhu.
Kunyangwe paine kunyunyuta kwakawanda uye mibvunzo, vezvenhau vemunharaunda nevenyika havana kuratidzira mamiriro ezvinhu. Isu hatizivewo nezvechiziviso kubva kune vamiriri vekambani. Zvichakadaro, vanhu vanonzwa kubirwa naPaack, vacharamba vachishandisa masocial network kurodha vachipesana nekambani inova nechokwadi chekuti. kubudirira kwayo kwakapfuura 90%, Asi mukuita, kutonga nemashoko anopikisana naye, zvinoratidza zvakasiyana.
