Muna 2016, iyo indasitiri yemitambo yemavhidhiyo yakaona imwe yeakanyanya kuburitswa munhoroondo yazvino: Overwatch. Musoro weActivision Blizzard unovimbisa zvakakura zvakasikwa zvese mumutambo wemutambo uye mune nyaya yakatenderedza mavara anozivikanwa ayo anozofadza veruzhinji kunyangwe isati yabuda.
Musoro wamaka pamberi uye mushure mezvose zvemutambo wevhidhiyo pachawo uye wemusika uyo, panguva iyoyo, wakatanga kumira kunze: esports. Asi, mushure meanenge makore matanhatu pamusika - nguva yakaderera yerudzi urwu rwezita-, iyi Gumiguru 6 Overwatch inovhara mikova yayo.
Nhasi richava zuva rekupedzisira iro vatove vashoma vasara vatambi vanogona kunakidzwa naro. Chikonzero chacho? Kuuya kwechikamu chechipiri icho, chenharaunda, chinomiririra mhinduro yakanonoka uye inotyora nepfungwa yekutanga yekuichengeta kwemakore.
Zvakasikwa "a la Pixar"
Imwe yenzvimbo huru dzeOverwatch, dzimwe nguva kusvika pamusika, ichapa iyo isati yamboitika kunze uko kuburitswa kwe "transmedia" kwakaitika. Blizzard yakanga isingangogumiri kumutambo, iyo yakaunza mamwe mazano ainyanya kufadza kune veruzhinji akadai seyemahara DLC, asi aida kugadzira denga rakaitenderedza.
Humbowo hweizvi hwaive mavambo eiyo 'Shorts': zvikabudura zvipfupi zvakafemerwa naPixar iyo kambani inotepfenyura inorarama sekunge yaive yekare ngano dzakatevedzana. Izvi zvaisazongosuma “magamba” aizotamba mumutambo, asi zvaizoratidza hunhu hwavo, kutya, uye nhoroondo.
Padivi pekapfupi nemutambo wacho pachawo, Blizzard yakaburitsawo makomikisi akasiyana siyana uye mabhuku kubatsira kuvaka lore yakatenderedza musoro. Kunyange iyo kambani pachayo yakabvuma kuti yakanga ine zvirongwa zvekusunungura firimu, pfungwa iyo, mumakore ose, yakakanganwa.
Iyo "itsva" rudzi
Iyo 'gamba rekupfura' mazita avo ekupfura uko kune marudzi akasiyana evatambi uye anodzokera kumhando dzekare seBattlefield, kwataigona kusarudza pakati pevarwi vakasiyana zvichienderana nebasa ravo (rekurapa, revacheche, nezvimwewo).
Asi hazvina kusvika muna 2014, paine chiziviso cheOverwatch - uye yakavharika Battleborn- kuti iyi subgenre yakawana zvayave nazvo: yemakwikwi ekupfura mitambo umo vatambi vane nyaya yavo, kugona uye nhanho.
Blizzard yakadyarawo mutambo umo kubatana kwakakunda mhedzisiro. Tichitarisana nemaitiro emamwe mazita apo mutambi ane hunyanzvi akapihwa mubairo, Overtwatch yakaronga mafomati apo timu inogovana nhamba nekubudirira zvakawanikwa mumutambo, ichikurudzira kushanda pamwe chete.
Magumo enyaya
Mutambo pawakasvika pamusika muna Gumiguru 2016, wakatora musika nedutu. Pakutanga, maererano nedata iro Blizzard pachayo yakagovanisa panguva iyoyo, 9.7 miriyoni vanhu vakabatana kutamba. Nhamba iyo, nechikamu chechipiri chemutambo, ivo vakasarudza kusagovana.
Mutambo uyu waiita kunge wakagadzirira kuve "rimwe" remazita akaperekedza vatambi kwemakore, seWorld of Warcrat, League of Legends kana DOTA2, vanga vari kumberi kweanopfuura makore gumi.
Imwe pfungwa yakaonekwa ishoma. Sarudzo zhinji dzakaipa neBlizzard dzakatungamira kumutambo kudonha muhuwandu hwevatambi nevaoni.
Muna 2020, gore redenda, makwikwi ese epamusoro-soro e-e-deportee akaona nhamba yavo yevataridzi ichiwedzera kuwedzera 70% yevataridzi, sezvo vanhu vakamanikidzwa kupedza nguva yakawanda vari kumba. The Overwatch League, kune rumwe rutivi, yakaona 60% yevateereri vayo vakarasika.
Tirikupemberera kumukira kwedu kuenda kuchitsauko chinotevera ne#SeeYouOnTheOtherSide! Shandisa hashtag kugovera yako yaunofarira Overwatch 1 ndangariro uye unakirwe nezve izvo ramangwana rakabata! 🎉
Makwikwi emitambo, yako yaunofarira bhaisikopo, nyaya inonakidza - isu tinoda kuzviona zvese 👀
- Overwatch (@PlayOverwatch) Gumiguru 2, 2022
Chimwe chinhu chine musoro kubvira gore Blizzard asati apa Overwatch yekufa. Muna 2019, makore matatu chete mushure mekutanga kwayo, kambani yakazivisa chikamu chechipiri. Kunyangwe pamusimboti vakavimbisa kuti mazita ese ari maviri achange aripo, chokwadi ndechekuti nhasi, Gumiguru 3, mutambo wepakutanga unoti zvakanaka kuti usiye imwe inotevera yayo.
Kubva ipapo, mutambo uyu wakaona kukwira nekudzika, uye nepo uchiona nhamba dziri nani, unotadza kukwezva huwandu hwevanhu hwawakaita pakutanga muhupenyu hwawo. Pakutanga, panguva yeOverwatch 2 beta chikamu, Twitch viewership yakaderera kusvika 99% mazuva manomwe mushure mekunge yatanga.
