TORA
Joan Laporta akaperekedzwa nechibvumirano chakafanana ne'sosaiti' yekuda kutora nzira dzaifunga kutengeswa kwezviitwa. Kana iwe wakatsanangura maitiro ekuvharirwa kwekupedzisira iwe uchafanirwa kurapa nenzira dzakasiyana dzekurapa, uyu mukana wekuti uzviise paFormula 1. Kana zviremera zvedu zvakamisa mareti ehupfumi, ivo vanopfuura bhokisi kuti vaise. uye tinogona kuzviisa mugwaro rekutanga kukwikwidza kuti tihwine”. Aya ndiwo matangiro akaita mutungamiri wenyika Gungano umo, pasina kupa data rakawandisa, akatsvaga kuwana mvumo yekutengesa 49.9 muzana yeBLM uye kupa 25% yekodzero dzeterevhizheni kune mumwe kana vanopfuura vanoisa mari.
Mvumo iyo, pamwe chete nemukana wekuendesa chikamu cheBarça Studios, inotarisira kupinda angangoita 800 miriyoni euros, izvo zvaizoibvumira kudzosera mamiriro ayo emari mushure mekuvhara gore rapfuura nekurasikirwa kwe481 miriyoni, ichirwa nemubhadharo. zvakaipa (-144 miriyoni) uye imwe seyekurasikirwa mwaka uno ichave yakapoteredza 120 miriyoni.
"Kana chivimbo chedu nesimba zvikaita kuti zvikwata zvishande, vanoyedza kuchengetedza chiyero chakanaka, vanozofanirwa kugadzira fomu chaiyo uye vachave nekudyara kunodiwa kuita kuti zvikwata zviwedzere kukwikwidza. Zvadaro tichashandisa nzira dzekusimbaradza kwemari”, akatsanangura Laporta, uyo akawana mvumo yakawanda ye'soci'.
Yekutanga lever iyo rairo yaida kumisa kutengeswa kweBLM (Barça Licensing & Merchandising), inova kambani yakagadzirwa nekirabhu muna Chikunguru 2018 kushandisa "retail" kutengeserana (network yezvitoro zvekutengesa zvipfeko uye chigadzirwa. marezinesi) kubva kuBarça kudzoreredza kufambiswa kwechiitiko icho panguva iyoyo chaiunza mari inodarika mamirioni makumi matanhatu neshanu pagore, nhamba yakasimba mushure medenda rekuvharwa kukuru kwezvitoro zvayo uye nekuenda kwaLeo Messi. Iyo kirabhu yakanga yaronga kuwedzera zvishoma nezvishoma mumari (kubva pa65 miriyoni muna 55,28-2020 kusvika 21 muna 103,63-2024) iyo isingazozadzikiswe, tichifunga kuti gore rapfuura chete mamirioni makumi maviri nenomwe. Laporta inotarisira kusanganisira "pakati pe25 ne21,68 mamiriyoni" yeBLM, iyo "ine kukosha pakati pe200 ne300 mamiriyoni", kunze kwekuchengetedza chisarudzo. Nhume mazana mashanu nemakumi matanhatu nesere dzakavhotera, makumi matanhatu neshanu dzichipikisa uye gumi nevatatu vasina. Yemahara nzira yekutengesa BLM.
Vanodyidzana uye vanokanganisa vanobatana vanobvumidza kuvhurwa kwemaitiro ehupfumi eBLM pic.twitter.com/Lp4Tjo5UhD
– FC Barcelona (@FCBarcelona_es) Chikumi 16, 2022
Barcelona inotiwo inosiya makumi maviri neshanu muzana ekodzero dzayo dzeterevhizheni kune mumwe kana vakawanda vanoisa mari. Chikwata cheCatalan chinofungidzira kuti chaigona kupinda 25 miriyoni euros kwechikamu chechina chenhaurirano iyo gore rapfuura yakaita 450 miriyoni. "Pachave nemamiriyoni mazana maviri emamiriyoni ega ega gumi muzana ayo achatengeswa mukati memakore makumi maviri nemashanu," akadaro Mutevedzeri weMutungamiri Oriol Romeu. Izvo zvinofanirwa kuverengerwa kuti kune matatu maitiro ekuona kugoverwa kwezvikwata zvekutanga: 165,5% muzvikamu zvakaenzana, 200% zvichienderana nemhedzisiro yemitambo yemwaka mishanu yapfuura (iyo ichangoburwa ine huremu hwakawanda) uye imwe 10% yekumisikidzwa kwevanhu (kunyoreswa, mahofisi ebhokisi, vateereri, masocial network ...). Mudiwa wekuwirirana akabvumirawo kushandiswa kwechipiri ichi lever nehuwandu hukuru. 25 vakavhota hongu, 50 vakavhota kwete uye gumi nevatatu vasina.
Vanodyidzana uye vanokanganisa vanobatana vanobvumidza kushandiswa kwemaitiro ehupfumi achireva kodzero dzeterevhizheni pic.twitter.com/TuA8pufmoq
– FC Barcelona (@FCBarcelona_es) Chikumi 16, 2022
Mamwe makapeti anochengeta Barcelona yakavhurika kuti iwane mari uye kuchenesa kirabhu kutengeswa kwe49% yeBarça Studios (bhizinesi rekugadzira, kugadzira, kugovera uye kushambadzira kwezvinhu zvinonzwika), sarudzo yakabvumidzwa nemakomisheni mwedzi wapfuura. yaOctober. uye iyo Barça inotarisira kuisa mari inosvika mazana maviri emamiriyoni euros. Laporta yakabata akati wandei ezvipo zvebhizimusi rekuteerera mwedzi mitatu yapfuura, kutengeswa kwayo kunoonekwa mubhajeti regore rino kune kukosha kwe200 miriyoni. Barça Studios nderimwe remapazi mana akasanganisirwa muBarça Corporate akatorwa neboka raJosep Maria Bartomeu kuti vawane mari nekukasira vakatarisana nezvinoparadza denda. Mamwe acho aive BLM, Barça Innovation Hub (chikuva chekusimudzira tsvakiridzo yesainzi uye tekinoroji inoshandiswa kumitambo neruzivo), uye Barça Academy, ine zvikoro zvinoda kusvika makumi mashanu pasirese zvine modhi yekudzidzisa nhabvu netsika.
Kunyanya kutaura nezvekutenda kupindira kwaJoan Gaspart, achikumbira mutungamiri wenyika kuti afonere Tebas neChishanu ichi "kuti atisiye tega" uye kuti akadzivirira pachena Piqué uye akakumbira mutero kuna Messi.
Laporta's economic "levers"
Terevhizheni kamera mumutambo weLaLiga - ÓSCAR DEL POZO
25%
Barcelona inofungidzira kuti inogona kupinda 270 miriyoni nekusiya chikamu chimwe muzvina chekodzero dzeterevhizheni.
Imwe yemazana ezvigadzirwa zvepamutemo zveBarça - FC BARCELONA
49,9%
Barça Licensing & Merchandising ndiyo kambani inotengesa zvigadzirwa zveBarcelona. Chikwata ichi chinotarisira kupinda pakati pemazana maviri nemazana matatu emamiriyoni.
