Iyo yedzidzo tekinoroji chikamu, inozivikanwa se'edtech', iri kusangana nechinguva chekubudirira. Kuuya kweCovid kwakakonzera shanduko yemafungiro uye kwakafumura kugona kwakazara kweindasitiri kusvika parizvino. Muna 2020, chikamu chakatanga, nekudyara kwepasirese kwakanyangarika nemamiriyoni gumi nematanhatu emadhora, yakapetwa kaviri yegore rapfuura (16.000 miriyoni), maererano nedata rakagamuchirwa nekambani yehungwaru yedzidzo Holon IQ. Maitiro ekukwira akabatanidzwa negore rapfuura, anosvika 7.000 miriyoni uye nemari yekutenderera uye kukwira kwemitengo muzvikamu zvese: kireshi, dzidzo yekumanikidzirwa, dzidzo yepamusoro, kudzidza kwehupenyu hwese, uye kudzidziswa kwebhizinesi.
Spain haina musiyano mufivha iyi.
Mumakore achangopfuura, akawanda ekutanga mumunda we 'edtech' akabuda uye akabudirira. Vamwe vakaita saLingokids, Odilo naInnovamat vakazvisimbisa sevatungamiri venyika. Nyika yedu ine inoyevedza inokwikwidza chinhu: mutauro wechiSpanish, gedhi remusika wakakura weLatin America. Izvi zvakaita kuti Spain ive yakatarisana neEurope yekutanga kusimbisa maitiro avo ekuwedzera kwenyika. “Spanish chinhu chikuru, munhu wese anozviziva. Kune vakawanda vanotaura chiSpanish kupfuura veChirungu uye nekuti tiri kuona kuti izvi zvine chekuita nehupfumi,” akadaro José Miguel Herrero, muvambi weBig Sur Ventures, muvambi we venture capital.
Unicorns muSpain
Iyo yekuAustria yekutanga GoStudent ndiyo yekutanga uye ikozvino yeEuropean unicorn mu'edtech' chikamu. Yakatangwa muna 2016, ichangobva kupemberera zuva rayo rekutanga kuSpain uko inodzidzisa 200.000 zvikamu pamwedzi. “Mushure mekutanga muAustria, Germany neSwitzerland, tinobheja paFrance neSpain. Padanho rekuita, musika weSpanish wakakosha. Isu tinoyambuka Atlantic uye tinotambira misika mikuru yeLatin America seChile, Mexico, Colombia neBrazil. Isu tiri zvakare muUS neCanada ”, akatsanangura Juan Manuel Rodríguez Jurado, maneja wenyika weGoStudent kuSpain.
Ipuratifomu yemakirasi akazvimirira uye "Spain ndiyo nyika ine yakanyanya kudiwa. 48% yemhuri inobvuma kuti yakashandisa rudzi urwu rwekirasi uye mu70% yezviitiko, kakawanda pasvondo ”. Rodríguez anoyeuka kuti dzidzo yevana vedu chinhu chinokosha uye “ndimo umo vabereki pakupedzisira vanoponesa zvishoma, kunyange munguva dzenhamo. Tine chiono cheramangwana redzidzo”, anodaro. Chinangwa ndechekusimbisa bhizinesi muSpain uye kuenderera mberi nekuvaka network yakakura kwazvo yevarairidzi nevadzidzi munyika. Asi ivo vanodawo kuzvimisikidza mune mimwe misika yeEurope neLatin America uye kunyange kupinda munzvimbo dzakaita seMiddle East kana Asia-Pacific.
Kutanga kwasvika pamutengo we 3.000 miriyoni euros mushure mekusimudza mazana matatu emamiriyoni muchikamu chemari muna Ndira wapfuura. Pamusoro pekukura kwayo kwehupenyu, ine zvakare M&A zano. Pakati pezvaakawana zvichangobva kuwanikwa ndezveboka reSpanish Tus Media. “Tine zvimwe zvakarongwa kutenga zvinotibatsira kuwedzera huwandu hwemasevhisi. Iri ibasa rinonakidza iro richaramba richikura mukutenderera kwakazara ”, anobvuma Rodríguez.
Iyo inotyisa yeGoStudent alumni ichasangana pakati pemakore e13 ne17. Makirasi esvomhu akazvimirira ndiwo anonyanya kukumbirwa muSpain, sepasirese.
Mumwe muenzaniso weEuropean 'edtech' kumhara muSpain iVideocation chikuva. Akazvarwa muNorway mukupera kwa2019 uye asingasviki makore maviri akange atosvika kuSpain. Muchokwadi, Nyika Itsva ndiyo yekutanga kumira muhurongwa hwayo hwekudyidzana nedzimwe nyika. Sei zano iri? Kune rumwe rutivi, "inokubvumira kuvhara, kuwedzera kumusika weSpain, Latin America", uye kune imwe, "vatangi uye vamwe vashandi vagara vaziva misika nokuti vakabva kuSchibsted, kambani yeNorway yakatenga Infojobs. ", anodaro Jaume Gurt, maneja wenyika weVideocation. Mune mamwe mazwi, kune chokwadi chekuve musika wakakosha mune zano, rakakura uye riine zvakawanda zvinogoneka, zvinongedzo uye maitirwo akaitwa kare kuSpain akawedzerwa, izvo zvakafambisa kutanga-up.
Iyo purojekiti yakasimuka kubva mukukurukurirana pakati pevanhu vakati wandei: nyanzvi yekudzidza, imwe muinternet uye chetatu mukugadzira audiovisual. Kuti tiongorore zvinodiwa nenyika, zano rakamuka rekuvaka chikuva chaizopa kambani mukana wekuita hurongwa hwemhando yepamusoro hwekuenderera mberi hwekudzidzisa kuburikidza nenyanzvi dzenyika uye kucherechedzwa kwepamusoro munzvimbo dzakasiyana dzeruzivo. . Inoshanda nemhando yekunyorera.
kukura
MuNorway vakatosimbisa bhizinesi ravo modhi, kwavanokura pakati pe15 ne20% pamwedzi. MuSpain, isingasviki mwedzi wapfuura vakazivisa kuvharwa kwemari yemamiriyoni maviri emaeuro ine chinangwa chekusimudzira kukura kwavo munyika uye kutora mukana wesimba remutauro weSpanish. "Zvirimo zvatinogadzira kuSpain zvinobatsira kuLatin America, kwatakatoparura zvirevo zviviri zvakakosha. Kubva ipapo tinoda kusvetukira kumusika weAmerica unotaura chiSpanish”, anodaro Gurt.
Gore rakapera vakatanga kugadzirira zvidzidzo zvekutora uye makosi ekutanga akagadzirwa kuti abudise muna Gumiguru. “Tauya nedzidzo kubva kuNorway uye tiri kuzvivandudza. Zvidzidzo pachazvo zvakafanana, asi isu tinovandudza maitiro, tinoaita kuti ashande zvakanyanya”, anojekesa maneja wenyika.
ingori sumo
"Isu tiri pakutanga kwekuchinja uku," akatsanangura José Miguel Herrero, muvambi weBig Sur Ventures, homwe yemari yebhizimusi, nezve kusimuka kwe 'edtech'. Inotaridzawo mamwe macro-maitiro anofarira chiitiko ichi. Mumwe wavo, "kudiwa kwekudzidziswa kunoenderera uko maturusi efoni achanyanya kukosha". Pane zvakare "chido chekuwedzera kudzidziswa" uye kunyanya kuSpain, "nekuparara kwehurongwa hwedzidzo, zvinokwana zvinogona kuuya kuburikidza neinternet zvichatsvakwa," anodaro. Muchikamu chino, Big Sur yave imwe yenyeredzi dzenyika dzechikamu ichi: Lingokids, chikumbiro chevana vari pakati pemakore maviri kusvika masere ekuberekwa kuti vadzidze Chirungu uye kunakidzwa.
