Marta Ortega anotora matomu eInditex nedambudziko rekudzikisa kukanganisa kwehondo uye inflation.

George AguilarTORA

Anopfuura makore gumi apfuura, nhengo yedzinza raAmancio Ortega yakadzokera pachigaro Inditex. Mwanasikana wake mudiki, Marta, anotora chigaro nhasi, kunyangwe achange asina mabasa epamusoro. Nenzira iyi, yakatsiviwa naPablo Isla, anga ari muhofisi kubva 2011, shanduko yechizvarwa cheboka remachira yakaguma ipapo. Kunyangwe mabasa epamusoro achawira kune CEO mutsva kubva muna Mbudzi apfuura, Óscar García Maceiras, mutungamiri mutsva achange aine mabasa akati wandei. Kunyanya, bhodhi revatungamiriri rinokurudzira kuti ive inotungamira nzvimbo dzekuongorora kwemukati, munyori mukuru uye bhodhi revatungamiriri uye kutaurirana munguva itsva iyo yekambani ine Zara ndeye mhinduro.

Isla, achawana muripo wemamiriyoni makumi maviri nematatu emadhora, atogara nhaka humambo hwakapfuura 23 miriyoni euros mukutengesa uye anopfuura 28.000 miriyoni mupurofiti muna 3.600. Denda chete ndiro rakapfupika kuti hofori yemachira icharamba ichinyora zvinyorwa, kunyangwe mhedzisiro yegore yaive pedyo nehuwandu hwepre-denda. Iye zvino, Marta Ortega, pamwe chete naMaceiras, vachafanira kutarisana nematambudziko akasiyana-siyana, mamwe acho enguva pfupi.

Nekuti hondo muUkraine inoramba iri dambudziko kuInditex. Iyo kambani yaifanira kuvhara zvitoro zvayo muUkraine neRussia. Munyika ino yekupedzisira, masisitimu akakwira kusvika ku502, nevashandi zviuru gumi nemazana maviri, iri musika wakanyanya kukosha mushure meSpain. Kwekota iyi yekutanga, boka remachira rakataura kuti nyika mbiri idzi dzinoita 10.200% yekukura kwekutengesa muna Kukadzi.

Iyo tandem nyowani ichafanirwa kudzikisira kukanganisa kwehondo, iyo irikurova pamusika wemasheya. Sezvo hondo yakatanga, Inditex yakarasikirwa ne19,62% yehuwandu hwayo, uye nezuro chete Iberdrola yakaipikisa sekambani yeIbex ine mari yepamusoro. Nezuro, migove yakadonha 5%.

Kurembera kukura kweIsla nhanho hakugone kunzwisiswa pasina kuzvipira kumusika wepamhepo. Aimbove mutungamiri wenyika zvaive pachena kuti kuitira kuti aderedze nguva dzekushanda zvakanyanya mukugovera, akabatanidza zvitoro zvepamhepo uye zvemuviri nekuda kweRFID tekinoroji. Nhasi, Zara inodzokera kuInternet munyika dzose dzepasi uye kutengesa kwepaIndaneti kunomiririra kupfuura 25% yeInditex. Iye zvino, chinangwa chekambani ndechekudarika 30% yehuwandu muna 2024. Mukuwedzera, kugadzikana kwave kuri imwe yembiru huru dzemuridzi weZara, ane chinangwa chekuwana net zero emissions ne2040.

Zvakare kuseri kweOrtega neMaceiras kumberi kuri kudzikisira kukanganisa kweinflation, iyo yatosvika 9,8% munaKurume. Panguva yekuratidzwa kwemhedzisiro, Isla akafungidzira kuti kambani yakatambura mitengo paavhareji muSpain ne2%, nepo mune mamwe misika yaizosvika 5%. Chinangwa hachisi chimwe kunze kwekuchengeta gross margin, iyo yakasvika 57% muna 2021. Kana mitengo ichikwira, hazvitaurwi kuti kambani ichafanirwa kugadzirisa mutengo mutsva.

ndege

Muchikamu chezvirongwa, musi waApril 8th chitoro chikuru cheZara pasi rose chakavhurwa, icho chichave chiri muhotera yeRiu Plaza España muMadrid. Kunyanya, ichave iine 7.700 square metres yakagovaniswa pamusoro pezvituru zvina, kusanganisira yepasi pasi iyo ichava imba yekuchengetera kuti ipe iyo yekutsiva mibairo sevhisi. Iyo macro-store ichavawo nenzvimbo dzekuzvitarisa uye ichave neiyo 'Store Mode' ruzivo. Saizvozvo, ichaisawo 1.200 cubic metre Stradivarius. Uku kuvhura kunomiririra zano reInditex nezvitoro zvaro mumakore achangopfuura, kwainotsvaga masikweya mamita enzvimbo yekutengesa kupfuura huwandu hwezvitoro.

Kune rumwe rutivi, kunze kweArteixo, chivako chitsva cheZara chiri kuvakwa, icho chichagadzira zvikwata zvekutengeserana uye zvekugadzira. Iyo fenicha ye170.000 square metres uye iyo inodhura 240 miriyoni euros, ichava nenhurikidzwa shanu uye ichakwana zvizere muhurongwa hwekusimba hwekambani. Inotarisirwa kupedzwa pakati pa2024 na2025.