Paka zakhala chizolowezi m'masabata aposachedwa. Ndipo osati chifukwa chakuchita bwino kwa ntchito za transport ndi phukusi zomwe zidakhazikitsidwa zaka zisanu zapitazo ku Dubai. Kampaniyi yalowa m'maso mwa mphepo yamkuntho chifukwa cha madandaulo angapo a ogwiritsa ntchito ambiri okhudzana ndi kuchedwa kapena kutayika kwa maphukusi awo. Zambiri mwazinazi zitha kuwoneka kudzera pa intaneti ya Twitter, pomwe zonena zachinyengo zolumikizidwa ndi Pack zafalikira.
Koma Pack ndi chiyani ndipo ntchito zake ndi zotani?
Kuti mumve zambiri ndikumvetsetsa zomwe zikuchitika, chinthu choyamba muyenera kudziwa ndikuti ndi kampani yopangidwa ndi mainjiniya apadziko lonse lapansi kuti apereke ntchito zoyendera ndi phukusi. Malinga ndi zomwe zaperekedwa patsamba lake lovomerezeka, Paack adapangidwa kuti "apereke mtengo wowonjezera pakugulitsa pa intaneti" zomwe zafala masiku ano.
M'malo mwake, wamkulu ngati Amazon y The English Court apempha mautumiki awo, pakati pa mayanjano abwino omwe, malinga ndi mafunso opangidwa ndi ogwiritsa ntchito, akhoza kuika pachiwopsezo mbiri yabwino yomwe masitolo onse awiriwa adapeza, patatha zaka zambiri za ntchito yosasokonezeka.
Pakadali pano, Paack amakhala ku Barcelona, komwe adakwanitsa kupanga gulu la ogwira ntchito anthu opitilira 200. Mfundo ndi yakuti pakati pa madandaulo otchuka kwambiri ku Twiiter, palibe amene amayankha mafoni omwe adafunsidwa kuti adziwe bwino komwe kuli mapepala omwe amatumizidwa kuti "safike kumene akupita."
Chifukwa chiyani Paack amawonetsedwa ngati njira yovomerezeka?
Monga kampani ina iliyonse masiku ano, Paack adapanganso tsamba lovomerezeka la intaneti momwe amasonyezera zambiri zokhudzana ndi ntchito zake. Zowonadi, cholinga chanu chakhala chodzidziwitsa nokha ndikukopa makasitomala ambiri. Pakati pazambiri zofunikira patsamba lanu, titha kupeza gawo lomwe limafotokoza chifukwa chake ndi njira yabwino.
- Malingaliro amtengo: Imatsimikizira zotumizira motsatira magawo ena, kuphatikiza njira yokonzera kuti makasitomala ake adziwe komwe akutumiza.
- nsanja yaukadaulo: Pulatifomu ya Paack idapangidwa ndi machitidwe apamwamba kwambiri, kuti atsimikizire chidziwitso chachikulu.
- Kutumiza: Malinga ndi portal yake, mphamvu yake yobweretsera ili ndi "gawo labwino kwambiri" ndi makasitomala, komanso la Google TrustPilot.
- Netiweki yanu yamayendedwe: Kampaniyo imati imayang'anira njira yake yogawa. Koma sizinthu zonse, chifukwa zimatsimikiziranso kuti akatswiri omwe alipo poyendetsa zoyendetsa ali ndi chidziwitso chokwanira.
- Kufalikira kwa dziko lonse ndi ku Europe: Amanenanso kuti akupezeka posachedwa Mizinda 60 yochokera kumayiko anayi. Kuonjezera apo, amasonyeza kuti ali m'kati mwa kukula ndi kukula.
Madandaulo akupitilirabe
Ngakhale tsamba lawo limalankhula za zabwino zomwe mungapeze polemba ganyu Paack, ogwiritsa ntchito adatsitsa mkwiyo wawo pa Twitter ndipo ndemanga zoyipa za "ntchito yoyipa" zakhala zikuchulukirachulukira.
Kamvekedwe ka mawu ogwiritsidwa ntchito ndi ogwiritsa ntchito akuwonetsa kusakhutira kwawo, ponena kuti ambiri mwa mauthenga omwe amasindikizidwa adakhala ozunzidwa. Ngati tipanga ndikusanthula ma tweets, titha kuwunikira zotsatirazi:
- Paack mwachiwonekere adanena kangapo kuti alephera kupereka maphukusi ena popeza kunyumba palibe amene angawalandire. Koma ogwiritsa ntchito omwewo amakana chidziwitsocho, ponena kuti pa nthawi yomwe amayenera kutumiza yolembedwa ndi Paack pakhala pali anthu pamalo olandirira alendo.
- Ogwiritsa ntchito anena kuti chifukwa cha kuchedwa kosalekeza, ayesetsa mosalephera kukhazikitsa kulumikizana ndi kampani yotumiza. Iwo atsimikizira zimenezo palibe amene amapita ku maimelo ndipo kudzera m'macheza samapeza mayankho omwe amafunikira.
- Pakati pa madandaulo pa Twitter, tapeza kuti anthu angapo apanga maoda angapo kumasitolo enieni, omwe sanalandire chilichonse pomwe zinthuzo zimatumizidwa ndi Paack.
- Zikuwoneka kuti, Paack akuwonetsanso papulatifomu yake kuti zinthu zina zaperekedwa, pomwe ogwiritsa ntchito omwewo amati sanalandire chilichonse m'manja mwawo. Ndipotu ena akudandaula kuti kwatha mwezi umodzi sanapeze yankho ndipo akuopa kuti ataya dongosolo lawo mpaka kalekale.
- Ena amalimbikitsa kupempha zambiri za kampani yomwe idzatumiza zinthu zina zitagulidwa pa intaneti. Ngati apatsidwa udindo wa Paack, amalangiza kuti asiye ntchitoyo nthawi yomweyo, kuti apewe kutaya ndalama ndi katundu.
- Gulu limodzi likuwonetsa kuti apewa kugula m'masitolo omwe amasankha Paack ngati kampani yawo yoyendera. Koma amakhulupiriranso kuti masitolo monga Amazon ndi La Corte Inglés ayenera kupewa ntchito zamtunduwu kuti asatayike mbiri yawo.
- Masitolo a pa intaneti monga Amazon akuti katundu wawo waperekedwa munthawi yake kwa Paack, yemwe amayang'anira ntchito yotumiza. M'malo mwake, masitolo ena enieni atenga maudindo ena pobwezera makasitomala awo ndalama zogulira.
- Pali makasitomala omwe samalongosola momwe mu nsanja ya Paack, momwe zilili wotumizidwa kusintha kwa magawo a mphindi kuti zopulumutsidwa.
- Ambiri amatcha kampani yonyamula katundu ndi phukusi yomwe tatchulayi kuti ndi yachinyengo, panali ngakhale omwe adasindikiza chithunzi cha omwe adayambitsa pa akaunti yawo kuti adziwike ndi anthu ena.
Ngakhale pali madandaulo ndi mafunso angapo, atolankhani akumaloko komanso adziko lonse sanafotokoze zomwe zikuchitika. Komanso sitikudziwa za chilengezo chochokera kwa oimira kampaniyo. Pakadali pano, anthu omwe akumva kuti akunyozedwa ndi Paack, apitiliza kugwiritsa ntchito malo ochezera a pa Intaneti kutsitsa motsutsana ndi kampani yomwe imatsimikizira kuti chiwopsezo chake chinaposa 90%, koma kuti pochita ndi kuweruza ndi ndemanga zotsutsana naye, zimasonyeza zosiyana.
