Kafukufuku wasonyeza kuti timalemba 2% ya zomwe timamva, 5% ya zomwe timawona ndi 35% ya zomwe timanunkhiza. Kununkhiza mosakayikira kumakhala ndi mphamvu zambiri zodzutsa zikumbukiro ndi zosangalatsidwa ndipo ochulukirachulukira akutengera mwayi wake ngati njira yotsatsira. "Zakhala zikugwiritsidwa ntchito kwa nthawi yayitali, ngakhale kuti maphunziro ake a maphunziro ndi aposachedwa, kuwunika momwe zimakhudzira njira," akutero Francisco Torreblanca, pulofesa wa ESIC Business & Marketing School. Tonse timazindikira fungo la khofi, buku, galimoto yatsopano ... "Iwo ali mu ubongo wathu ndipo pali fungo lomwe limatipangitsa kumva bwino," akuwonjezera.
Ngakhale ndi chinthu chosaoneka, kununkhiza kumatipatsa chidziwitso chochuluka ndipo kumagwiritsidwa ntchito kwambiri pogulitsa, ngakhale ogula nthawi zambiri samazindikira.
Mwachitsanzo, kununkhira kwa chingamu m'sitolo ya chidole, mafuta odzola a suntan mu bungwe loyendera maulendo ndi redbull m'makalabu ausiku. Chodziwika ndi njira yoyambira ya Disney m'mapaki ake ammutu pomwe kudzera pazida zina imapereka fungo la ma popcorn opangidwa kumene.
"Fungo limatha kupangitsa munthu kudzimva kuti ndinu okondedwa, ndipo mumatha kugula," akutsindika Torreblanca. Mwachitsanzo, mukalowa Burger King mumagwiritsa ntchito nyama yokazinga kapena khofi ku Starbucks, "ndipo fungo limenelo limakula." Pulofesa, yemwenso ndi mkulu wa Sinaia Marketing, akuwunikira fungo losankhidwa ndi gulu la hotelo la Swissôtel kuti adziwe mtundu wake. "Mahotela awo amamva fungo la ndalama, amadziwa bwino cholinga chawo cha anthu onse, ndipo achita bwino kwambiri."
Ndikofunikira kwambiri kuti tiganizire za anthuwa kuti tipambane pa njira yotsatsa malonda, ndipo "payenera kukhala mgwirizano wamakono kuti tipeze mgwirizano pakati pa mafuta onunkhira ndi makhalidwe amtundu", mphunzitsiyo akufotokoza. Mwachitsanzo, mtundu wa nsapato za Eli, posankha fungo lake, adasankha mafuta onunkhira a nsalu, chimodzi mwa zipangizo zomwe amagwiritsa ntchito ndipo zimagwirizana ndi nyumba.
Torreblanca amakumbukiranso kuti njira yotsatsa kununkhira imapeza mphamvu ikaphatikizidwa ndi lingaliro lina. “Ukamva fungo la chinthu kenako n’kukonda, n’zodabwitsa. Fungo likhoza kukhala chitsogozo cha njira yabwino ”, akuwonjezera. Kumayambiriro kwa 2008, Catalan Socialist Party (PSC) inapereka fungo lonunkhira, phwando loyamba kukhala ndi zonunkhira zake. Ndi miyala ya Damasiko, ikufuna kulimbikitsa kulingalira ndi kumvetsetsa. Wopanga njirayi anali Albert Majós, woyambitsa Trison Scent, yemwe adayesa kale kupatsa Barcelona fungo lonunkhira, popanda kupambana komwe kunabwera ndi PSC. Kuchokera kumeneko anayamba kugwirizanitsa ndi gulu la Inditex ndipo pali kale makampani ambiri omwe amabwera kwa iye kuti aike fungo pamtundu wawo.
Fungo likhoza kuphatikizidwa ndi zomveka zina kuti apange tcheni chakumva
"Tili koyambirira kwa kutsatsa kwamafuta. Kununkhira kungathe kufalitsa zinthu zonse zomwe mukufuna," adatero Majós. Inde, "ndikofunikira kudziwa kuti simungapeze kununkhira kuti mupereke uthenga womwewo kwa aliyense chifukwa fungo limagwirizana ndi moyo waumwini wa aliyense".
Izi zati, pali mitundu yambiri yomwe imabwera kukampaniyi kuti idzapeze fungo lawo, lomwe limawazindikiritsa ndi zomwe amafunikira komanso zomwe zimawalola kudziyika bwino ndikugulitsa. "Zinthu zabwino zimagwirizanitsidwa ndi fungo lonunkhira kotero kuti mutha kugwirizana nalo bwino," akuwonjezera.
Kuti mukwaniritse zotsatira zabwinozi, ndikofunikira kugwirizanitsa ntchito za onunkhira ndi ojambula zithunzi. "Ndimadziwa bwino zomwe zimadzasintha pambuyo pake kukhala fungo. Pali mabanja onunkhiritsa ndipo timakambirana ndi kasitomala kuti wonunkhira awatsogolere”, adalongosola manijala a Trison Scent. Amagwira ntchito pamwamba pa zonse ndi dziko la mafashoni, mahotela ndi makampani opanga magalimoto, komwe kumagwiritsa ntchito malonda a olfactory, koma "tikugwira ntchito ngakhale ndi mankhwala a oncological".
Kuti danga likhale losavuta, teknoloji ya nebulization ingagwiritsidwe ntchito. "Kununkhira kumachokera kumadzi kupita ku mpweya, kumafalikira mofanana kudzera muzitsulo zoziziritsa mpweya kapena ndi zipangizo zodziyimira pawokha," adatero Majós, yemwe amakumbukira kuti "chofunika kwambiri ndi chakuti polowa m'malo amatenga fungo lonunkhira ngati limeneli. momwe mumakhalira kufuna kununkhiza pang'ono."
Nebulization, ndime ya zonunkhira kuchokera kumadzi kupita ku mpweya, ndi njira yotchuka kwambiri
Ukadaulo wina ndi kufalikira kowuma, "ndi ma turbine ang'onoang'ono omwe amawombera ma polima ndikutumiza mpweya wonunkhira," adatero Arnaud Decoster, woyambitsa ndi CEO wa Sensology, kampani yokhayo ku Spain yomwe imagwiritsa ntchito njira yamtunduwu.
"Pangani malingaliro"
Decoster m'mbuyomu adagwira ntchito yotsatsa malonda, makamaka amayang'ana zowonera, ndipo adazindikira kufunikira kogwiritsa ntchito kwambiri kununkhira, "kupanga malingaliro". Zina mwa ntchito zake zimabweretsa kununkhira kwa zochitika. Mwachitsanzo, idayika fungo pa stand ya Bayer ku Ifema. Ndipo nthawi zina, zopempha zosayembekezereka zimabwera kwa iye, monga kufunafuna fungo la anthu oyandikana nawo "kuchepetsa mikangano pamisonkhano ndikumasula anthu."
Sensology ili ndi zonunkhiritsa 40 zapamwamba, ngakhale ena mwa makasitomala ake akufuna kupanga awo. Izi zikachitika, amavomereza kuti malonda asinthe fungo lawo malinga ndi nthawi ya chaka, monga momwe amachitira ndi mawindo a masitolo.
Pambuyo pa mliriwu, Arnaud Decoster adati pali mitundu yambiri yomwe imagwiritsa ntchito zonunkhira kuti ipatse ogula "chisungiko chachikulu komanso bata."
