LANDANI
Manuel Juliá (Puertollano, 1954), wolemba, mtolankhani komanso wandale wakale, adabereka mu 2001 zomwe zidakhala chiwonetsero chachikulu kwambiri cha vinyo ku Spain padziko lapansi, chomwe chimachitika zaka ziwiri zilizonse ku Ciudad Real. Juliá alonga m’mabvundzano anewa thangwi ya mabukhu, vinyu na mabizinesi. Amakumbukiranso momwe mu 2019 adalengeza kuti asiya njira ya National Wine Fair (Fenavin) koma adabwereranso ku mphete, pambuyo pa mliri wa Covid, kuti adziyang'anira ntchito yake yopambana. Chochitika chomwe chakhala chizindikiro chadziko lonse komanso chapadziko lonse lapansi pagawo la vinyo komanso zomwe zidanenanso zomwezo pomwe zaka za zana lino zidayamba komanso zaka 20 pambuyo pake, ndi mzinda womwe uyenera kukhala wofunikira kwa anthu masauzande ambiri omwe adzafike ku Ciudad Real fairgrounds kuchokera. lero.
M'mafunso omaliza omwe mudapereka kwa ABC, mu 2019, tidachoka pambuyo pa National Wine Fair, kodi mbewuyo idabzalidwanso izi zitachitika?
Zoonadi, chaka cha 2019 chinali chotsazikana kwanga chifukwa ndinkayembekezera kudzipereka pa ntchito ina yabwino kwambiri, monga mabuku. Koma pulezidenti wa Provincial Council (José Manuel Caballero) adandiyitana ndikundipempha kuti ndipitirize kope linanso pamutu. Kuchokera pa zomwe kope lotsatira linali kusiya zokonzekera pang'ono, koma ndithudi mliriwo unabwera ndikuletsa kope la 2021, kotero kuti liyenera kuchita limodzi la 2022 ndi 2023. , chidzakhala chaka chapadera. Ndiye kopeli likatha mutha kukhala otsimikiza kuti tsopano ndichoka, ngakhale nditachotsedwa ntchito (kuseka).
Pambuyo pazaka ziwiri za mliri, kodi Fenavin 2022 ikufuna kupitilira zomwe zikuyembekezeka mu 2019?
Ndikuganiza kuti chifukwa cha kuchuluka kwa wineries zadutsa kale, ngakhale tachepetsa malo pang'ono. Zoyembekeza zapyoledwa. Tili ndi zomangamanga zokwanira kuti tilandire ogula malipiro osiyanasiyana, choncho, chaka chino zidzakhala zapamwamba kwambiri. Ndiyenera kuthokoza mabungwe onse omwe amagwirizanitsa ndikudzipereka kuti atumize vinyo kunja, monga Chamber of Commerce, ICEX, IPEX, pakati pa ena.
Ponseponse, ndi angati opanga vinyo ndi opezekapo omwe akuyembekezeka kupita ku National Wine Fair kuyambira lero?
Chaka chathachi, mphamvu yonse ya Fenavin idaphimbidwa ndipo m'masiku atatu omwe chochitikachi chidachitika, opanga ma wineries a 1.900 adatenga nawo gawo ndipo amayembekezera kukhalapo kwa ogula 18.000 ochokera kumaiko opitilira 100.
bizinesi yapamaso
Kotero, kodi ziwerengero zomaliza, ponena za mayiko, makampani owonetsa ndi ogulitsa kunja, ndi apamwamba kwambiri?
Tikuyang'anizana ndi mliri wapambuyo pa mliri wa Fenavin, ndipo tidzakhala ndi owonetsa 1.874, ogawidwa m'mabwalo asanu ndi atatu omwe amakhala ndi masikweya mita 28.347. Ndi ziwerengerozi, tikukamba za 95% ya gawo la vinyo la Spain. M'malo mwake, madera ambiri amadutsa m'madera omwe amadzilamulira okha, monga Canary Islands, Extremadura, Basque Country, pakati pa ena. Ndimakonda kulankhula zambiri za malingaliro kuposa deta, ndipo ponena za conformation ya vinyo kupereka Fenavin, tinganene kuti ndi wathunthu, chifukwa magulu pafupifupi 100% ya gawo ndi ziyeneretso vinyo kuti. alipo ku Spain.. Koma tilinso ndi mwayi wina, mkati mwa dongosolo la bizinesi, lomwe limagwirizanitsa peresenti ya ma cooperatives ndi wineries, kumene magulu akuluakulu, komanso makampani ang'onoang'ono ndi apakatikati akuwonekera.
M'kopeli, malo okulirapo akonzedwa kuti azitha kulawa ndi ntchito zatsopano zomwe zipangitsa kuti ogula ndi ogulitsa azitha kuchita bizinesi mosavuta.
Kwa nthawi yoyamba tikhala ndi pulogalamu ya 'nkhope ndi maso', momwe muli tebulo limene wogula ndi wogulitsa amakumana ndi theka lililonse la ola losiyana ndi winery likudutsa, kupereka wogula m'tsogolo kulawa kwawo anadza ndi lankhulani kuti mugwirizane. Akuti m’tsiku limodzi, kudzera m’matebulo 20 amene tidzaika, tidzafika pamisonkhano 400. Ndi pulogalamu yomwe mliri ukatha, ndipo popanda kukhala ndi kulumikizana kulikonse chifukwa cha izi, imakupatsani mwayi wochita bizinesi yamaso ndi maso.
Kodi chodziwika bwino ndi chiyani kuchokera kumalo osungiramo vinyo?
Ndi chida chabwino kwambiri kwa ogula, makamaka ogulitsa kunja, kuti athe kusankha vinyo amene akufuna kulawa, kuti akapita ku stand adziwe zomwe akufuna kugula chifukwa ali ndi chidziwitso chochuluka cha vinyowo.
Ndipo malo ochitira bizinesi, zigwira ntchito bwanji?
Malo amalonda ndi chida chomwe chingagwiritsidwe ntchito ndi mabungwe onse azachuma ndipo chidzagwira ntchito ngati malo okhala ndi magawo awiri. Gawo lakuthupi, komwe angasiyire zida zawo ndi chilichonse chomwe angafune kuti ayende mozungulira chilungamo. Ndiye pali intranet ya Fenavin, yomwe mutha kupempha misonkhano ndi owonetsa ndi zochitika zina zomwe cholinga chake ndi kulimbikitsa kulumikizana pakati pa wogula ndi wogulitsa.
Kodi National Wine Fair yakhala bwanji chizindikiro cha vinyo padziko lonse lapansi komanso mayiko ena?
Tachita nawo mpikisano ndi Madrid ndi Barcelona ndipo tapambana mpikisano chifukwa chilungamo chathu chimayimira kuchuluka kwa wineries ndikupanga bizinesi yochulukirapo. Chakhala chizindikiro chokha cha vinyo waku Spain. Osati ku Spain kokha, komanso padziko lonse lapansi. Pokumbukira kuti zochitikazo ndizoti sizichitika mumzinda waukulu, koma zimakondweretsedwa m'tawuni yaying'ono chifukwa tapanga zinthu zatsopano, tagwiritsa ntchito luso lokwanira kuti likhale labwino komanso kuti pali bizinesi. Ngati palibe bizinesi, Fenavin alibe kanthu. M’lingaliro limeneli, bizinesi yomwe imapanga yalola kuti ikhale likulu la bizinesi ya vinyo ku Spain padziko lonse lapansi, zomwe ndi zofunika kwambiri kwa ife.
Bungweli likupitiriza kulimbikitsa kugwiritsa ntchito malo ochezera a pa Intaneti. Kodi mukuganiza kuti ndi othandiza pagawoli?
Malo ochezera a pa Intaneti ndi ma TV apangitsa kuzindikira za chilungamo. Koma kwenikweni, m'malingaliro anga, chomwe chimakomera zenizeni za chilungamochi ndi kulumikizana komwe kulipo ndi gawoli. Kulumikizana komwe kulipo ndi kupezeka ndi kufunikira komwe kumalola kuti ikhale chizindikiro cha gawo lonse lapansi.
Ndiye, kodi intranet yakhala njira yabwino kwambiri yopititsira patsogolo bizinesi mkati mwachilungamo?
Ndi momwe ziriri. Chimodzi mwazamphamvu za chilungamo, poyerekeza ndi ena omwe ali ndi vinyo ngati protagonist, ndikuti kulumikizana kolimba pakati pa ogula ndi ogulitsa chifukwa cha intranet yake yamphamvu. Kuphatikiza apo, idafotokozanso za pulogalamu yomwe idalimbikitsa kutsatsa: 'Kulumikizana', yomwe m'kope lomaliza idapanga misonkhano 7.000, yomwe tsopano isintha ndi misonkhano ya maso ndi maso ya mphindi 30 kuti iwonetse malonda. Chochitika choyesa chomwe chimafuna kuyika opanga ndi ogulitsa maso ndi maso.
Kutumiza kunja kwasintha bwino m'zaka izi, ngakhale kuli mliri, koma kugwiritsidwa ntchito kwapakhomo kumakhalabe kwakanthawi. Kodi mukuganiza kuti chilungamo chingathandize kusintha izi?
Zolozera zathu ndi cholinga chathu sichinalunjikidwe pa zomwe tingatchule chithunzi chomwe cholinga chokha ndikumwa vinyo. Tili pamwamba pa chiwonetsero chamalonda, chapadera kumayiko akunja. Vinthu vosi vo tikuchita muvinthu vo vingachitiska kuti tichitengi umampha. Ngakhale cholinga chathu chachikulu komanso chofunikira ndikupangitsa kuti wogula ndi wogulitsa akhale ndi malo momwe angafikire mapangano, kuti athe kugulitsa imodzi ndikugula inayo.
Fenavin apitilizabe kulumikizidwa ndi chitukuko cha Ciudad Real.Kodi chilungamocho chimakhudza bwanji chuma mumzinda komanso Castilla-La Mancha?
Fenavin yakhala ndi zotsatira zabwino kwambiri chifukwa zikwizikwi za ogula ochokera kumayiko mazana ambiri abwera kudziko lathu ndipo vinyo wagulitsidwa, osati kuchokera ku Castilla-La Mancha, komanso kuchokera ku Galicia, Catalonia, Andalusia, Castilla y León, zilumba za Balearic. , kuchokera ku Canary Islands. Kuchokera kulikonse. Komabe, kuti imachitikira ku Ciudad Real ili ndi mndandanda wazinthu zabwino za mzinda, dera ndi chigawo chifukwa chilungamo chimakhala malo ochitira bizinesi ndipo chimapereka kutchuka kwa vinyo ndi mtengo womwe wapatsidwa. chithunzi. Izi ndizofunikira. Ndiye pali kutsitsimuka kwachuma: mahotela ndi masitolo amadzaza. Pali masiku ena omwe anthu zikwizikwi amafika ndipo, motero, Fenavin amapanga bizinesi makilomita mazana ambiri kuchokera ku Ciudad Real, komanso ku Córdoba, Madrid, m'chigawo chonse komanso ku Toledo. Zili ndi zotsatira za alendo komanso kubwezeretsanso chuma chamkati m'mizinda yambiri.
Kusintha nkhaniyi, boma lachigawo lakhazikitsa 2025 Modernization Plan ya Ciudad Real. Kodi mukuganiza kuti Ciudad Real ili ndi zida zonse zolandirira alendo ambiri?
Sizingatheke kuti mzinda wokhala ndi anthu 80.000 ukwaniritse zosowa zomwe Fenavin ali nazo. Chirichonse chimene chachitidwa. N’zosatheka. Zikuwonekeratu kuti Ciudad Real yasintha kwambiri pankhani ya mahotela ndi zomangamanga. Ndinapita ku chionetsero ku Germany komwe ndinagona m’nyumba ya sitima yapamadzi. Nthawi zonse chilungamo cha mulingo uwu chikafika, nthawi zambiri chimaposa kuthekera kwazomwe zilipo kale. Mwamwayi tili ndi AVE kupita ku Madrid ndipo anthu ambiri amatha kugona ku likulu ndikupita ku chilungamo.
Kodi tsogolo la Fenavin lili bwanji?
Ndikhoza kunena kuti ndikuona tsogolo labwino kwambiri chifukwa chaka ndi chaka likukulirakulira. Sindikuganiza kuti Fenavin idzatha, koma kuti chaka chilichonse idzapitirira panjira ya kukula.
Pomaliza, pulogalamu ya zochitika zomwe Fenavin adakonza ndi yayikulu kwambiri, mungawonetse chiyani kuchokera pamapulogalamuwa?
Ndilotakata kwambiri kotero kuti sindikufuna kuwunikira chilichonse. Ndi pulogalamu yaukadaulo wapamwamba kwambiri yomwe ingabweretse mkangano ndi kukambirana. M'lingaliro limeneli, ndiyenera kuwunikira khalidwe lake, lomwe limachokera ku mwayi wotumiza kunja kupita kuzinthu zina zofunika kwambiri padziko lonse lapansi. Ndi pulogalamu yosangalatsa kwambiri komanso imodzi mwazabwino kwambiri zomwe zitha kulinganizidwa ndi gawoli. Kusindikiza uku ndikofunikira kwa izo pambuyo pavuto lomwe lidayambitsidwa ndi Covid. Wineries ayenera kubwezeretsanso malonda ndipo Fenavin sayenera kutaya malo ake ngati chiwonetsero chofunikira pochita bizinesi.
