Vocento adachita Lachitatu lino kope la VI la Mphotho Zamalonda zomwe Gululi limazindikira makampani 14 otchuka omwe amawonekera m'mbali zosiyanasiyana zantchito zawo, mchaka chodziwika ndi kusatsimikizika kwakukulu kwachuma komwe kumachokera kunkhondo yaku Ukraine komanso zovuta.
Chochitikacho, chothandizidwa ndi Banco Sabadell, chinayamba ndi kulowererapo kwa Pilar Sainz, General Director of Communication and Relations ku Vocento, yemwe adawonetsa udindo wa makampani monga "injini yachuma m'dziko lathu, monga majenereta akuluakulu a ntchito ndi gawo lofunikira kwambiri la ntchito. ubwino m'dera lathu.
Sainz adatsindika kuti "panthawi yamavuto, nzika zimafuna mayankho ndi kudzipereka komanso chinsinsi chothana ndi zovuta munthawi zovuta zomwe takhala tikukhala sizingakhale zina kupatula kubetcherana pazachuma chopindulitsa komanso kulimbikitsa mabizinesi ndi machitidwe omwe amalimbitsa. chitukuko chokhazikika, kuyika anthu pachimake pa ntchito yawo”.
Kwa iye, a Daniel Fernández Herráiz, mkulu wa Business Network of Banco Sabadell's Central Territorial Department, akunena kuti "makampani omwe adzalandira Mphotho ya Vocento lero ndi chitsanzo cha momwe angasamalire kusintha ndi zovuta zomwe zimadziwonetsera ngati mwayi. Masomphenya ake, udindo wake ndi kulimba mtima kwake zakhala chitsogozo chodziwa momwe angathanirane ndi kuthana ndi zovuta; ndipo imeneyo ndiyo mphamvu yaikulu m’nthawi zino”.
Woyang'anira bankiyo, yemwe wathandizira Vocento Business Awards kuyambira kusindikiza koyamba, adatsindika kuti "ndi makampani ngati omwe Vocento Group amapereka mphoto chaka ndi chaka kuti ndi ntchito yawo amathandizira kuti apereke kutchuka kwa malonda athu. dziko ndikudziyika tokha pakati pa mayiko omwe ali odziwika bwino komanso zitsanzo padziko lonse lapansi zamakampani awo ndi amalonda. Ndipo ichi ndi chenicheni chomwe chimatidzaza tonse ndi kunyada”.
Opambana
Mphotho ya Vocento Business Award for Brand Positioning idaperekedwa kwa RTVE patatha chaka chimodzi pomwe bungweli lidapezanso omvera omwe anali asanakhalepo kale ndi kutulutsanso kwaposachedwa kwa Eurovision, ndi gawo la omvera la 71,6%, ndi mawonedwe 8.853.000, panthawi yovota. Chikondwererocho chinapitirira kuwira kwa Eurofan, ndi zotsatira zamphamvu muzofalitsa. "Zolemba za Eurovision ndi Spain Brand zimalimbikitsidwa ndi ntchito ya TVE," okonza adawonetsa.
Mphotho ya Kukula Kwapadziko Lonse idapita ku El Pozo, yomwe ilipo m'maiko 80 komanso kudzipereka kolimba kupitiliza kugulitsa kunja monga kampani yochita upainiya pakudya kopatsa thanzi, ponse pa nyama zatsopano komanso zopangidwa ndi zophikidwa bwino.
Kuzindikirika kwa Equality, Diversification and Inclusion kunapita ku Cepsa, chifukwa cha kudzipereka kwake kulimbikitsa kusiyanasiyana m'bungwe lake komanso mugulu la othandizana nawo ndi ogulitsa. Kampaniyo ili ndi pulogalamu yayikulu ya Diversity and Inclusion Program yolimbikitsa kusiyanasiyana kwa amuna ndi akazi, LGBTI+ komanso kuphatikiza anthu omwe ali ndi maluso osiyanasiyana ndikuchita zophunzitsira zingapo zakugwetsa zinthu. Momwemonso, Cepsa yalowa nawo Mfundo Zoyendetsera Makampani Zolimbikitsidwa ndi United Nations kuti zilimbikitse kusiyanasiyana komanso kufanana kwa ogwira ntchito m'makampani.
Kumbali yake, WallBox idadziwika kuti ndi Revelation Company chifukwa chochita bwino pakupanga, kupanga ndi kupanga njira zolipirira mwanzeru zamagalimoto amagetsi ndi ma hybrid. Pokhala ndi zaka zisanu ndi ziwiri zokha za moyo, 'woyamba' wa ku Spain uyu wakwanitsa kupitirira mtengo wa madola 1.000 miliyoni ndikukhala kampani yoyamba ya ku Spain yolembedwa pa New York Stock Exchange.
Civitatis idalandira mphotho ya Digitization chifukwa cha nsanja yake ya Hospitality Experience Tool, yomwe imapereka yankho laukadaulo kwa maunyolo a hotelo, oyang'anira malo ndi mitundu yonse ya malo ogona omwe atha kupeza gulu linalake kuti asungireko zochitika ndi maulendo awo olandirira komanso kupeza zithunzi zojambulidwa. zomwe zimakulitsa malonda m'mabungwe okha.
Panthawiyi, kuzindikira kwa Innovation kunapita ku Ferrovial, kuti apange pulojekiti ya Smart Formwork, dongosolo la mawonekedwe anzeru omwe amalola kulamulira ndi kuyang'anira kuthamanga ndi kutentha mu nthawi yeniyeni, ndikuwongolera kukhathamiritsa kwa kayendedwe ka kupanga. mu concreting process.
M'malo ovuta kwambiri azachuma momwe bizinesi ikuchulukirachulukira, Mphotho ya Entrepreneurial for Start-up of the Year idapita ku Playtomic. Ndi zaka zisanu zokha, nsanja iyi ya tennis yaku Spain ndi malo osungiramo ma padel ilipo kale m'maiko 34 ndipo yagula makampani ang'onoang'ono angapo ku US, Sweden, UK, Belgium, Italy ndi Portugal.
Kwa mbali yake, Grupo Osborne wakhala kampani yomwe inapatsidwa mphoto ya Family Business, "gawo lomwe lakhala msana wa bizinesi ya ku Spain ndi majenereta ofunikira a chuma ndi ntchito", malinga ndi okonza. Kuphatikiza pa zaka 250 za mbiriyakale, Gululi lapeza kukhalapo kwapadziko lonse lapansi m'maiko opitilira 7, okhala ndi mabungwe ku China ndi Brazil, 6 zopanga zopanga ku Spain komanso mbiri yamitundu yopitilira 30.
Kulankhulana ndi kuthandizira
Panthawi yomwe kulumikizana kwamakampani ndi mgwirizano wamabungwe kwakhala chinsinsi chotumizira zinthu zamabizinesi, pomwe kulumikizana kwakunja kumalimbikitsidwa kupita ku CEU, olimbikitsa mapulojekiti omwe ali ndi luso lamaphunziro komanso ukadaulo monga Kukufunsani Mafunso ',' CEU Talks, Value of Values ' ndi ma Podcasts. Zida zonse zomwe amakwanitsa kusunga ubale ndi ophunzira awo, alumni ndi omvera awo.
Kumbali yake, kuzindikira kwa Internal Communication kunapita ku Elecnor Group, chifukwa cha kampani yake yopanga zida zoyankhulirana ndi antchito ake pogwiritsa ntchito masewera monga mafunso, masewera ndi mapulogalamu, nthawi zonse zothandiza kwambiri polankhulana mizati ya njira yokhazikika. kapena nkhani zina zolumikizidwa ndi ESG, zomwe zimapangitsa kuti pakhale kumvera kwatsopano komanso kutsagana ndi njira zatsopano zogwirira ntchito.
Telefónica yapambana Mphotho ya Sponsorship chifukwa cha eSports. Othandizira omwe amatsogoleredwa ndi a José María Álvarez-Pallete adalowa chaka chino ngati mnzake mu likulu la Team Randomk eSports, kampani ya makolo ya Movistar Riders, imodzi mwa makalabu ofunikira kwambiri ku Spain, omwe adalimbikitsanso nawo thandizo lawo. zaka zitatu zotsatira.
Kukhazikika ndi zotsatira
Kukhazikika kwakhala kale mzati wanzeru kwa makampani ambiri omwe akufuna kutsata njira yosinthira yobiriwira yomwe chuma cha Spain chikuyenda. Chifukwa chake, Vocento adafuna kuzindikira ntchito ya Heineken ndi mphotho ya Environmental Sustainability. Kampani yopanga moŵa imadzipanga yokha ngati 'Last Mile', ndikugawa mokhazikika kwa moŵa kudzera m'magalimoto amagetsi opanda ziro. Akuti izi zingalepheretse kutulutsa ma kilogalamu 51.000 a CO2 mumlengalenga pachaka.
Kumbali ina, mphotho ya Social Sustainability inapita ku Inditex, chifukwa cha kudzipereka kwake kumadera omwe chimphona cha nsalu chilipo. Gululo lidapereka ma euro 2021 miliyoni pazochita zachitukuko mu 63,5, koma maola opitilira 206.000 ogwirira ntchito pazokambirana.
M'zaka zovuta zotere kuti apeze phindu chifukwa cha mliri, Acciona adalandira mphotho yazotsatira, zomwe zidaperekedwa chifukwa chotha kupitiliza kukula kwazinthu zonse, ndikusintha kwabwino kwa ntchito zosiyanasiyana komanso kuchepa kwakukulu kwa zinthu. ndalama. Chiwongoladzanja cha kampaniyi chinakula ndi 25% mu 2021 poyerekeza ndi chaka chapitacho, kufika pa 8.104 miliyoni mayuro ndipo Ebitda adachita izi ndi 30,9%, kufika pa 1.483 miliyoni mayuro.
