Ua hānau ʻia kahi hōkele hou ma Sepania. ʻO ka mea pāʻani tennis ʻo Rafael Nadal e hui pū me kahi 'joint venture' me ka pilikua Sepania ma ka ʻāpana Meliá (50% o ke kapikala e nā ʻaoʻao ʻelua) e hoʻolauna iā Zel. E pana ka hui hou i ke kauwela o 2023 a e hana pū me kahi hōkele ma ka mokupuni ʻo Mallorca, ʻoiai ʻaʻole i hōʻike ʻia ka wahi kikoʻī.
He manaʻo nui ka papahana. ʻO ke alakaʻi nui o Meliá, ʻo Gabriel Escarrer a me ka mea haʻuki nani o Sepania, ua holomua lākou he poʻe ʻōpio lākou e manaʻo nei e loaʻa nā hōkele he 20 i nā makahiki ʻelima e hiki mai ana, me kahi ʻano hōkū ʻehā. Hoʻolālā lākou e loaʻa iā lākou ma ʻEulopa, ʻAmelika, ka Middle East a me ʻAsia, "akā ma luna o nā mea āpau i nā wahi e pili ana i ke ʻano Mediterranean", kuhikuhi ʻo Escarrer.
"ʻO ka hilinaʻi i ka papahana holoʻokoʻa. E hoʻokomo i ka kūkākūkā hōkele me ka hoʻopunipuni o ka kūleʻa, e lilo i kanaka i hoʻoikaika mau i ka hana ʻana i nā mea", wahi a Nadal, nāna i hōʻike i ka inoa ʻo Zel i hoʻoikaika ʻia "i ka lani". "ʻO ka lani Mediterranean ka nani loa o ka honua."
E lilo ka brand hou i mau wahi hoʻomaha (80% o kāna mau hōkele). I ka papa mua, manaʻo lākou e hana i nā wahi i ke kahakai Mediterranean. "Manaʻo mākou i kahi hōʻailona hoʻomaha, me kahi meaʻai a me ka mea inu ikaika; ʻO nā hale hoʻokumu i ka manawa waena a me ka lōʻihi e lilo i mau hōkele huakaʻi", kuhikuhi ʻo Escarrer.
Akā, e komo pū lākou i ka ʻoihana kūlanakauhale. Ua hōʻoia ʻo Escarrer lāua ʻo Nadal e mālama lākou i ka 20% o ka waihona i nā poʻo mākaʻikaʻi nui, ma waena o New York, Lākana a me Paris. "E lilo ʻo Madrid i wahi koʻikoʻi. ʻO lākou nā wahi i hōʻike i nā kūleʻa maikaʻi loa no Rafa ", i hōʻike ʻia e ka Luna Nui o Meliá.
ʻO ka hapa nui o kēia mau hōkele he mau waiwai ia e Meliá e hoʻololi ʻia. Ua holomua ʻo Escarrer e lilo kekahi o lākou i ka brand Meliá ma Paris.
