Ke hoʻomau nei ka ʻoihana wahine wahine KOKER me kāna hoʻolālā hoʻonui i kēia 2022 a ua wehe i kāna hale kūʻai mua o ka makahiki ma Alicante. Aia ka hale hou ma ke alanui Castaños emblematic a he 90 square meters o ke kahua kūʻai. ʻO ka wānana o ka brand e hoʻopaʻa i ʻewalu mau hale i ka hapalua ʻelua o ka makahiki a ʻo ka mea ma Alicante ka pū hoʻomaka, he hana ulu.
Ma hope o ka puka ʻana o ka maʻi maʻi, ua pani ʻia ke ʻano ma Sepania i ka makahiki 2020 me kahi hāʻule o 39,8%. Ua ukali ʻia e nā mahina paʻakikī loa ma ka pae maʻamau o ka ʻāpana. Eia naʻe, ua hiki i ka ʻoihana lole KOKER ke kū i ke kūlana a hoʻomau i ka ulu ʻana i ka mahalo i kahi hoʻolālā i wehewehe maikaʻi ʻia.
Mai ka hoʻomaka ʻana o ka pilikia olakino, ua wehe ka brand i nā hale kūʻai 24 ma Sepania a ma waho. "ʻO ka pilikia o ka hoʻokele waiwai i kēia manawa ua loaʻa iā KOKER nā wahi maikaʻi, nā kūlana a me ka mālama ʻana. ʻO kēia mau mea a pau he kumu paʻa o ke kūkākūkā ʻana, ua ʻae iā mākou e hoʻomau i ka ulu ʻana a me ka pili ʻana i ka hoʻonui ʻana o kā mākou hōʻailona ma ka honua, "wahi a Priscilla Ramírez, ka mea hoʻokumu a me ka Luna Nui o KOKER.
Ma waena o nā wānana a ka hui, e ʻike ʻia ka hoʻolālā internationalization me ka wehe ʻana o ka mākeke ma Chile a me ʻAigupita. I kēia manawa, aia ʻo KOKER ma 8 mau ʻāina me 34 mau hālāwai. Aia ma waena o nā ʻāina: Farani, Pokukala, Mekiko, Panama, Costa Rica, Belgium, Switzerland a me Romania.
"No ka wahine o kēia lā"
Mai kona hānau ʻana i ka makahiki 2014, ua hoʻokumu naʻauao ʻo KOKER iā ia iho ma ke ʻano he benchmark i ke ʻano. Hoʻokomo ʻia nā kiʻi lehulehu like ʻole i kāna mau hoʻolālā a ua loaʻa i nā stylists o nā ʻupena kīwī ka pūlima no kā lākou mau lole. ʻO Lidia Lozano, ʻo Alba Carrillo, ʻo Anne Igartiburu, ʻo Rosa López a i ʻole Belén Esteban kekahi o nā "poʻe kaulana" i koho no kā lākou mau pili liʻiliʻi.
Manaʻo ka paʻa i ka "wahine maoli" a holo mai nā liʻiliʻi liʻiliʻi a me ke ʻano no nā mannequins. ʻO kāna mau mea hoʻolālā, 90% o ia mau mea i hana ʻia ma Sepania, Italia, Farani a me Pokukala, ua hoʻolālā ʻia no ka "wahine i kēia manawa" a hoʻololi i nā ʻano kino āpau.
ʻO ka hui, e komo pū ana me nā hōʻailona Koker a me Moolberry, pani ʻia 2021 me nā kūʻai aku ma kahi o € 7,5 miliona. Ma ka 2022, hoʻolālā ia e hoʻonui i kēlā helu ma 28%.
ʻO KOKER kahi hui Spanish "ʻano wahine maikaʻi", nona ka manaʻo nui e hāʻawi i nā "hui hui piha", nā lole piha e hoʻoulu ai i nā mea kūʻai aku me he mea lā he mea kūʻai pilikino lākou. Me ka manaʻo o ka loaʻa ʻana o nā hiʻohiʻona hou loa, hoʻolaha ka firm i nā hōʻiliʻili pule me nā kiʻi a me nā mea pono i hoʻoulu ʻia e nā catwalks honua a me nā mea hoʻomohala kiʻekiʻe.
ʻO ka papahana, alakaʻi ʻia e Priscilla Ramirez, hānau ʻia ma 2014 ma Toledo kahi i wehe ai lākou i kā lākou hale kūʻai mua. Mai ia manawa, ua hoʻokomo ʻia ʻo KOKER ma 8 mau ʻāina a ʻoi aku ma mua o 80 mau wahi kūʻai. ʻEhā o kāna mau hale kūʻai ponoʻī ma Toledo kahi i loaʻa iā lākou ke keʻena nui a me ke kikowaena logistic.
Ua koho nui ka brand no ka hana ʻia ʻana ma Sepania a me Italia a no ke ʻano haʻawina me ka nui i kūpono i ka hapa nui o nā wahine, ʻaʻohe o lākou makahiki, ke kaumaha a me ke ʻano kino.
