ʻAʻole lākou i ʻike i kekahi mea e neʻe iki ma ka pūnaewele. ʻO ka hoʻohui ʻana i ka alapine o nā ʻano nūhou a me nā hoʻolaha huna he kahawai hou ia o nā 'influencers' e hoʻonani nei i nā cryptocurrencies a hoʻohiki i kā lākou poʻe ʻōpio pinepine i kahi ola ʻoluʻolu a hiamoe kokoke me ka neʻe ʻole ʻana o ka manamana lima ʻO ka ʻoiaʻiʻo ka mea. ke hōʻea nei i nā pae maʻi ahulau. ʻO kahi maʻi ahulau kahi e makemake ai ka Association of Communication Users e hoʻonoho i nā palena, i mea e pale ai i nā keiki liʻiliʻi mai nā mea ʻino a kūpono ʻole a pale pū i nā pono o nā mea kūʻai aku a me nā mea hoʻohana e kūʻē i nā kamaʻilio kūʻai kānāwai.
ʻO kā lākou mau manaʻo e hoʻopau i kēia mea e like me ke kahe ʻana ma o ka pūnaewele, i kēia manawa ua piha ke kānāwai General of Audiovisual Communication i ke kaʻina pāremata piha, ʻo ia nā paepae a me nā ʻoihana pūnaewele e like me YouTube, Vimeo, Twitch, Instagram, Tik Hoʻopili ʻo Tok, Facebook a i ʻole Twitter i nā lula like a lākou e pili ana i ka TV linear, nona nā lula kikoʻī e pili ana i nā kamaʻilio kalepa a koi ʻia ʻaʻole e helu wale i nā ʻike a lākou i hoʻolaha ai ma o ka makahiki, akā e hoʻolaha i nā ʻike kanaka makua wale nō i kekahi mau manawa. .
Ma ke ala like, noi mau lākou i ke kiʻi o nā mea hoʻohana i ka ʻike, hoʻoponopono i kēlā mau kuleana like e pili ana i nā keiki liʻiliʻi a me ka hoʻolaha. "Pono ʻoe e hoʻomanaʻo i kā lākou poʻe hahai, ʻoi aku hoʻi ma waena o nā keiki liʻiliʻi a me nā ʻōpio, ʻoi aku ka nui o ka lehulehu o nā papahana televise," wahi a ka haʻawina.
"He paʻakikī ka pilikia no ka mea pono e hoʻokuʻikahi ʻia nā lula ʻelua, ʻo ia ka Information Society Services Law a me ke Law General on Audiovisual Communication, akā manaʻo wau ua ʻaneʻane maopopo ka poʻe āpau i ka pahuhopu e loaʻa i nā kamaʻāina ka pae like o ka palekana, me ka nānā ʻole. kahi āu e hoʻoholo ai i kahi maʻiʻo. ʻAʻole hiki iaʻu ke ʻike i ka ʻike like ma ke kīwī a ma ka Pūnaewele, a ma kekahi hihia ua pale ʻia a ma kekahi ʻaʻole. Mai laila mai ʻoe e ʻike ai i ke ala ʻoiaʻiʻo loa e hana ai ", wehewehe ʻo Alejandro Perales, pelekikena o ka Association of Communication Users.
ʻO kāna hopena ʻo ia ma kahi o 4.000 mau ʻike leo i nānā ʻia, ma waena o nā papahana i hana ʻia a hāʻawi ʻia no nā kahua ponoʻī a me nā wikiō i hana ʻia no kā mākou mea hoʻohana, ma kahi noiʻi e pili pono ana i nā influencers. Ma nā ʻokoʻa manuahi e nā keiki liʻiliʻi i nā ʻike kūpono ʻole, hōʻike ʻia nā hōʻike ma ke ʻano he 1,1% wale nō o ka ʻike i hoʻopaʻa ʻia i kekahi ʻano hōʻailona a i ʻole ka ʻōlelo aʻoaʻo o ka makahiki a i ka hihia o ka pōʻino wale nō 5,5% loaʻa kēia mau ʻōlelo aʻo. , e no'ono'o ana i nā pūnaewele wikiō, akā "aneane 'a'ole i loa'a i loko o nā pūnaewele kaiapili." Hōʻike pū ʻia ʻo ia ʻoiai ʻaʻole i loaʻa i kēia mau kahua i nā kiʻi ponoʻī a i ʻole ka hoʻomāinoino loa, ʻo kā lākou komo ʻana no nā keiki liʻiliʻi e mau ana "total" ma ka pūnaewele.
E pili ana i ka hoʻolaha, haʻi ia i ka lehulehu ua ʻike ka hapakolu o kāna hoʻolaha a me nā leka hoʻolaha i kāna mau kamaʻilio kalepa a ua hoʻopaʻa ʻia ma waena o kāna mau influencers - ma 84,6% o kāna mau hihia he ʻāpana lākou o nā wikiō i hana ʻia e nā mea hoʻohana-. Hoʻopiʻi pū ʻo ia e pili ana i ka hui, e pili ana i ka hoʻolaha hoʻolaha e pili ana i nā mea nānā. Ma kēia hihia o nā papahana i hoʻolaha ʻia e nā paepae, 37,4% o ka ʻike i hōʻike ʻia i ʻehā a ʻoi aku paha nā hoʻolaha hoʻolaha no kēlā me kēia 30 mau minuke, kahi mea, me ka hoʻonui ʻana i ka ʻike invasive o ka hoʻolaha, "hoʻohaʻahaʻa i ka pono o ka ʻike" wehewehe ʻo Perales. . Ma kēia hihia o nā ʻupena kaiapili, ua nānā mākou ma kahi o 2.000 mau mea i loko o ʻelima mau minuke 5 mau minuke. Ma muli o kēia mau kau, ʻike ʻia ka hoʻolaha interspersed ma 84,6% o nā wikiō a ma 44% o lākou, ʻike ʻia nā kamaʻilio kalepa ma waena o 25% a me 50% o ka ʻike o ka hālāwai. Ma nā ʻano hoʻolaha hoʻolaha a me nā hoʻolaha hoʻolaha, nā paepae a me nā ʻoihana pūnaewele, e pōmaikaʻi lākou i ka nele o ka hoʻoponopono ʻana ma muli o nā kapu kīwī. No laila, ma ka 73% o nā kākoʻo he mau leka pololei e paipai ana i ke kūʻai ʻana a ma nā wahi hōʻailona ma 100% o nā hihia ʻaʻohe hōʻailona a i ʻole nā ʻōlelo aʻo a aia hou nā leka pololei e paipai ana i ke kūʻai.
Akā he mea hou aʻe, maʻalahi ke ʻike, no ka laʻana, pehea ka hāʻawi ʻia ʻana o nā huahana olakino me ka ʻole o ka hōʻike ʻepekema a i ʻole ʻae ʻia, nā mea inu ʻawaʻawa ma kahi huna a i ʻole e hōʻike ana i kā lākou inu ʻana e nā mea kuleana a me nā malihini o nā papahana, ʻoiai me nā huahana kiʻekiʻe. . Loaʻa i ka paka, ka hoʻolaha ʻana iā ia iho a i ʻole nā lāʻau lapaʻau i ko lākou wahi ma ka pūnaewele o nā pūnaewele. Pono e ʻōlelo ʻia, ʻae, ma hope o ka ʻae ʻia ʻana o ka Royal Decree no ka hoʻomohala ʻana i ke kānāwai Piliwaiwai, ua nalo nā kamaʻilio pāʻoihana o nā pāʻani a me nā bets mai nā paepae a me nā ʻoihana pūnaewele ʻole, ʻoiai aia kekahi manawa he 0,2%.
ʻO ka helu hope loa e hana nui ai ka hōʻike ma nā kamaʻilio pāʻoihana i kuhikuhi pono ʻia i nā keiki liʻiliʻi. I kēia manawa, ua ʻike ka hui i ka hoʻoulu ʻana i nā keiki liʻiliʻi e kūʻai i 8,9% o nā leka hoʻolaha a me nā mea koʻikoʻi "nā hihia o ka hoʻolaha koʻikoʻi." Hoʻopili pū lākou i nā ʻano huahana e nā influencers "e hoʻohana i ka hilinaʻi a me ka hilinaʻi o nā keiki liʻiliʻi" ma o ka paipai ʻana iā lākou e kūʻai a me ke komo ʻana o nā keiki liʻiliʻi i nā ʻike aesthetic e "hoʻokau i nā canons koʻikoʻi o ka nani" a me nā kamaʻilio o nā huahana momona. Ma nā hihia ʻelua, loaʻa i nā keʻena kīwī nā lula e kaohi i ke komo ʻana i nā keiki liʻiliʻi.
No laila, ʻike ʻia ʻaʻole hana maikaʻi nā ʻōnaehana mālama makua i hoʻokō ʻia mai ka home. “ʻElua lākou pilikia. Hoʻokumu ʻia ka hapa nui o lākou ma nā huaʻōlelo a he kuhi hewa loa ka huaʻōlelo. ʻO ka mea e hiki mai ana, ma kekahi mau mea, hele lākou i mua, e ālai ana i nā ʻike pono ʻole e hoʻopaʻa ʻia, a ma nā mea ʻē aʻe e ʻae i ke komo piha. Hana ʻia me nā kiʻi kiʻi, pane lākou i kekahi mau huaʻōlelo ma ke kāohi ʻana, akā ʻoi aku ka maikaʻi o nā huaʻōlelo metaphorical ʻē aʻe i kēlā me kēia kānana, "wahi a Perales. "Ke manaʻoʻiʻo nei mākou ʻo ka mea e hana ai, ma waho aʻe o nā ʻōnaehana hōʻoia pālua e ʻike i ka ʻike o ka mea hoʻohana a hoʻoholo inā he keiki liʻiliʻi a ʻaʻole paha, ʻo ia ke kūpono o ka ʻike ma mua o ka mālama ʻana a me ka hoʻolaha ʻana. kahi pālākiō i hoʻohālikelike ʻia me nā pae hoʻohālike e hoʻohana ʻia e kēlā me kēia mea like a hiki i ka mana makua ke hana maʻalahi", hoʻopau ʻo ia.
